Podcast

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Outdoor Advertising Post-COVID

Media planning and buying agency Bigeye’s podcast features Craig Swygert of Clear Channel Outdoor with impactful, post-COVID out-of-home advertising strategies. IN CLEAR FOCUS this week: Media planning and buying agency Bigeye’s podcast features Craig Swygert of Clear Channel Outdoor. Craig discusses the impact of COVID-19 and why outdoor ads represent a unique opportunity as the …

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Branding Design Software

Brand marketing agency Bigeye’s podcast features designer Luis González of InVision discussing his creative process, staying inspired, and remote collaboration. IN CLEAR FOCUS this week: Brand marketing agency Bigeye’s podcast features Luis González. As Senior Brand Designer at InVision, Luis faces the challenge of branding a suite of products designed for designers. Luis shares his …

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Advertising Strategy and Online Education

Marketing strategy agency Bigeye’s podcast features strategist and educator Darius Lana discussing advertising, education, and the next generation of marketers. IN CLEAR FOCUS this week: Marketing strategy agency Bigeye’s podcast features Darius Lana. Concurrently, a student, teacher, and advertising practitioner, Darius discusses how the pandemic has impacted education, and ways in which online courses can …

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How COVID-19 is Transforming the Business Intelligence Landscape

ProfitSword offers advice for the hospitality and senior living industries on leveraging business performance data during the COVID-19 crisis to emerge stronger. IN CLEAR FOCUS this week: With the hospitality and senior living industries among the hardest hit by the COVID-19 crisis, we examine how the pandemic is creating a unique set of challenges with …

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Consumer Psychology During COVID-19

Dr. Yael Zemack-Rugar, Assistant Professor of Marketing at UCF, talks to Bigeye about consumer psychology, COVID-19, and creating long term customer loyalty. IN CLEAR FOCUS this week: How COVID-19 is impacting consumer behavior. Dr. Yael Zemack-Rugar, Assistant Professor of Marketing at UCF’s College of Business, talks about generating and testing new theories about consumer psychology. …

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COVID-19’s Impact on Restaurants

Bigeye’s podcast features culinary Public Relations expert Holly Kapherr, talking about unexpected innovation in the restaurant industry in response to COVID-19. IN CLEAR FOCUS this week: The impact of COVID-19 on restaurants. The restaurant industry has been hit especially hard by the coronavirus outbreak. This week, Holly Kapherr of The Culinati Podcast talks about some …

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Marketing Research and COVID-19

Bigeye’s podcast features Mike Klotz of Cint, talking about understanding consumer behaviors during COVID-19 using research, survey data, and analytics. IN CLEAR FOCUS this week: Monitoring consumer behaviors during COVID-19. To navigate the pandemic and avoid marketing missteps, understanding consumers’ evolving purchasing behaviors and sentiments towards brands and advertising is more important than ever. Our …

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Podcast Advertising

Bigeye’s podcast features Stephen Pickens of AdvertiseCast, talking about growing US podcast listenership and how to successfully advertise in podcasts. IN CLEAR FOCUS this week: Advertising in podcasts. Stephen Pickens is Director of Sales for AdvertiseCast, a network that allows podcasters to monetize their content by partnering with major brands. With US podcast listenership seeing …

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