Dana Cassell, Bigeye’s Senior Strategist, explores ten drivers of marketing effectiveness and how to maximize ROI on this week’s IN CLEAR FOCUS. IN CLEAR FOCUS this week: evidence-based measurement of marketing effectiveness. Bigeye’s Senior Strategist, Dana Cassell, joins us to discuss a novel meta-analysis of almost 6,000 award-winning campaigns and their ROI. Conducted by advertising …
Learn about brand safety and online advertising from Jonathan Marciano of ad verification service CHEQ on this week’s episode of IN CLEAR FOCUS. IN CLEAR FOCUS this week: brand safety and online advertising. Jonathan Marciano of online ad verification service CHEQ discusses the challenges of bringing full transparency to the digital advertising ecosystem. We discuss …
Daniel Burstein of MECLABS Institute discusses adopting a customer-centric mindset and the growing adoption of smart devices will impact digital consumerism on IN CLEAR FOCUS. IN CLEAR FOCUS this week: modeling the consumer mind with Daniel Burstein of MECLABS Institute. Focused on understanding online behaviors, Daniel walks us through the Institute’s patented conversion heuristic and …
Bigeye’s Senior Strategist, Dana Cassell, examines the business of identifying, analyzing, and predicting trends in consumer culture on IN CLEAR FOCUS. IN CLEAR FOCUS this week: consumer trends. Bigeye’s Senior Strategist, Dana Cassell, examines the business of identifying, analyzing, and predicting trends in consumer culture. We discuss Data Abundance and Ungendering – two trends identified …
Ad agencies are making diversity, and gender equality a priority. Reema Elghossain of the 4A’s Foundation and Maegan Trinidad of Bigeye join us on IN CLEAR FOCUS. IN CLEAR FOCUS this week: How advertising agencies are attracting new employees and approaching retention, diversity, and gender equality. Reema Elghossain, VP of Talent, Equity & Inclusion at …
Michael Schmidt, Managing Director of Strategic Innovations at Orlando Health, discusses creating a culture of innovation across a complex healthcare system on IN CLEAR FOCUS. In Clear Focus this week: how to successfully create innovation competency and culture. Michael Schmidt, Managing Director of Strategic Innovations at Orlando Health, shares a practical framework for transforming ideas …
The Bigeye Creative Team joins host Adrian Tennant this week on IN CLEAR FOCUS to discuss creative trends for brands in 2020. In Clear Focus this week: future directions for creative in 2020 and the decade ahead. Research firm Nielsen has reported that for CPG brands, 49 percent of sales lift from advertising was attributable …
Discover Bigeye’s favorite podcasts this week on IN CLEAR FOCUS. We explore non-advertising podcast business models that generate revenues for podcast producers. In Clear Focus this week: more favorite podcasts from Bigeye team members to wrap up 2019. We also take a look at the state of advertising within podcasts, forecasted to generate over $1 …
The Bigeye team shares their favorite podcasts this week on IN CLEAR FOCUS. We explore a variety of topics, from folklore to World Champion Wrestling history. In Clear Focus this week: members of the Bigeye agency team select their favorite podcasts. We learn how shows were first discovered, and why particular episodes were chosen for …
Heather Osburn and Jarrod Glick from Outfront Media discuss why out of home continues to see market growth compared to other traditional channels on IN CLEAR FOCUS. In Clear Focus this week: out of home advertising. Industry experts Heather Osburn and Jarrod Glick from Outfront Media share their observations about the reasons why out of …
