Bigeye’s Senior Strategist, Dana Cassell, examines the business of identifying, analyzing, and predicting trends in consumer culture on IN CLEAR FOCUS. IN CLEAR FOCUS this week: consumer trends. Bigeye’s Senior Strategist, Dana Cassell, examines the business of identifying, analyzing, and predicting trends in consumer culture. We discuss Data Abundance and Ungendering – two trends identified …
Ad agencies are making diversity, and gender equality a priority. Reema Elghossain of the 4A’s Foundation and Maegan Trinidad of Bigeye join us on IN CLEAR FOCUS. IN CLEAR FOCUS this week: How advertising agencies are attracting new employees and approaching retention, diversity, and gender equality. Reema Elghossain, VP of Talent, Equity & Inclusion at …
Michael Schmidt, Managing Director of Strategic Innovations at Orlando Health, discusses creating a culture of innovation across a complex healthcare system on IN CLEAR FOCUS. In Clear Focus this week: how to successfully create innovation competency and culture. Michael Schmidt, Managing Director of Strategic Innovations at Orlando Health, shares a practical framework for transforming ideas …
The Bigeye Creative Team joins host Adrian Tennant this week on IN CLEAR FOCUS to discuss creative trends for brands in 2020. In Clear Focus this week: future directions for creative in 2020 and the decade ahead. Research firm Nielsen has reported that for CPG brands, 49 percent of sales lift from advertising was attributable …
Discover Bigeye’s favorite podcasts this week on IN CLEAR FOCUS. We explore non-advertising podcast business models that generate revenues for podcast producers. In Clear Focus this week: more favorite podcasts from Bigeye team members to wrap up 2019. We also take a look at the state of advertising within podcasts, forecasted to generate over $1 …
The Bigeye team shares their favorite podcasts this week on IN CLEAR FOCUS. We explore a variety of topics, from folklore to World Champion Wrestling history. In Clear Focus this week: members of the Bigeye agency team select their favorite podcasts. We learn how shows were first discovered, and why particular episodes were chosen for …
Heather Osburn and Jarrod Glick from Outfront Media discuss why out of home continues to see market growth compared to other traditional channels on IN CLEAR FOCUS. In Clear Focus this week: out of home advertising. Industry experts Heather Osburn and Jarrod Glick from Outfront Media share their observations about the reasons why out of …
Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry magazine, explains new innovations in the pet product industry. In Clear Focus this week: industry innovations in pet food, packaging, and pet product marketing. Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry magazine, explains what’s new and notable in the world of pet care. In this episode, we learn about emerging …
Voice-over Artist Jodi Krangle joins us IN CLEAR FOCUS to discuss the magic of audio branding and how she launched her own podcast. In Clear Focus this week: audio branding and the rising popularity of spoken word audio entertainment. Twenty-two percent of the US population now listens to an average of seven different podcasts each …
The US market for CBD is booming. Michael Law joins us on IN CLEAR FOCUS to discuss practical guidance for CBD marketing and retailers to maximize results. In Clear Focus this week: the US market for cannabidiol. Michael Law of contract manufacturer Eagle Labs shares his observations about the opportunities and potential pitfalls for anyone …
