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Award-winning creative strategist and MAIP mentor Alex Santiago discusses humanizing brands, multicultural advertising, and his book, “Stop Asking For Logos.”

Scott Smith and Susan Cox-Smith of strategic foresight consultancy Changeist are co-authors of “Future Cultures: How To Build A Future-Ready Organization Through Leadership.” Scott and Susan explain the practice of applied futures and how to be better prepared for a range of potential futures by embracing creative thinking and innovative methodologies. Listeners receive a 25 percent discount on “Future Cultures” at KoganPage.com by using the promo code BIGEYE25 at checkout.

Examining how smart packaging enhances CPG brands’ digital engagement, marketing, and sustainability messaging with connected packaging expert Jenny Stanley.

Market research leaders Holland Martini and Maria Vorovich of GoodQues reveal unorthodox approaches to developing creative briefs with emotional intelligence.

Pepper Miller, the author of “Let Me Explain Black Again,” discusses multicultural marketing, understanding Black identity, and nuanced Black consumer insights.

Multicultural marketing expert and CEO of Blended Collective, Lydia Michael, discusses her new book, Brand Love: Building Strong Consumer-Brand Connections.

Bigeye Property Marketing with Tom Mahoney and Rhett Withey: Learn how to stand out in a competitive rental market by building distinctive property brands.

IN CLEAR FOCUS guest Josh Bernoff, author of Build A Better Business Book, shares expert advice on how to plan, write, and promote an impactful business book.

Richard Bambrick of Bamboozled discusses evidence-based marketing strategies, distinctive brand asset testing, and unique methods of measuring brand health.