Branding has been around as long as commerce itself.
As one of the oldest forms of advertising, branding has evolved through the centuries to become more important now than ever before. Competition abounds, along with multiple communication channels, increased mobility, and changing consumer tastes. A consistent, agile, recognizable brand is critical to competing in today’s economy, both locally and globally.
The concept of branding is vast. It ranges from the visual to the invisible. But at the root of all branding is a tone, style, and voice that evokes familiar feelings and desires. Every detail matters when it comes to establishing and maintaining a successful brand. Consistency is key.
Branding personifies objects, services, and even ideas with philosophies, commitments, and visceral character traits in one simple swoop. Branding gives a brand its life.
Great branding makes multiple connections with a consumer. At BIGEYE, branding is addressed comprehensively. Our branding experts are capable of creating a brand from absolutely nothing, to analyzing and refreshing an existing brand that never quite got the mentorship it needed—or one that’s taking a completely new direction.
Logos, colors, typography, and sets of symbols are just the beginnings of establishing the fundamentals of a successful brand. How it speaks to the audience is also critical. From messaging on signage and screens, down to the way employees speak to consumers and solve problems, everything needs visual and verbal consistency. Photography, textures, lighting, sound, interior design, music, scent, packaging—all play a role in branding.
Whether you’re looking to build a brand from scratch or breathe new life into an existing one, you can trust our team of brand experts have the chops to make it work. Decades of experience creating successful, award-winning brands have given us a solid understanding of what it takes to build an essential—and hard working—set of brand elements.