Branding Agency Services

“A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

– Seth Godin

Logo & Iconography

Legendary logo designer Paul Rand once said, “In essence, it’s not what it looks like, but what it does that defines a symbol.” Those are words to live by when approaching logo design. It may come as a surprise, but a logo can’t do it all. It’s only one part of a broad visual system called brand identity. The logo is an anchor, providing customers with a symbolic visual representation of the brand. What that symbol does—how it’s applied, where it’s applied, and how the various elements that support it collectively work to reinforce the logo’s deeper meanings—is critical to its success. But before that can even be achieved, the brand promise of the product itself must be met. Only then can the logo become a powerful symbol filled with meaning and emotional impact.

Brand Naming

Naming is perhaps one of the most critical parts of the branding process. The name’s origin, syllable count, length, domain availability, and simple tests in pronunciation and good old-fashioned memorability are just some of the criteria to bear in mind when determining a brand name. Every brand name has both an audible and visual meaning that should be thoroughly examined and considered before making a final decision. Whether made up or familiar, understanding the connotative meaning of the brand name—its social undertones, cultural connections, and the emotional meanings it carries with it—should be carefully examined, as well as how the brand name will assist in reinforcing a strong brand story that connects with the target market.

Brand Guidelines

One of the most important stages of building a successful brand identity is developing a brand style guide. Whether short and sweet or detailed and verbose, every brand style guide is different, but the purpose remains the same—ensuring that consistency is maintained as brand elements are applied across multi-platform systems. Clearly defined rules and regulations regarding logo usage, color, graphics, typography, photography, messaging, and tone are all essential to an organized and thoughtful brand style guide. When establishing these guidelines, attention should be given to providing the brand with the flexibility it needs to grow and evolve with changing markets and trends throughout the years. Before one breaks the rules, they need to know them.

Brand Strategy

A brand strategy is a long-term plan designed to develop a brand to achieve specific goals. At BIGEYE, we’ve been in the business of brand strategy development from the first day our doors opened. It’s a strength of the agency, and we’re proud to say that strategy informs every decision we make across the agency – from creative to media, account management to digital development.

Brand Positioning

The brand positioning process considers stakeholders and consumers and identifies the “why” of the brand. We analyze brands down to their DNA core in order to uncover their personalities, purpose, differentiators, market and voice. Our team is quick and brilliant at helping focus marketing and communication efforts by building out the elements of a brand that have been missing or have grown outdated over time.

Brand Story

Consumers are talking and writing about your brand all the time, and your competitors are too. The storytellers at BIGEYE are experts at involving our clients as authors in their own brand stories, and guiding those stories into the most authentic, effective places for both the brand and its consumers. The stories we craft for our clients often times direct the future of their organization.

Messaging, Tone & Voice

Just like people, brands have a personality. Whether you’ve taken the time to identify, fine-tune and leverage your brand’s personality or not, you should know that it has one and you should absolutely fully develop that personality  to differentiate your brand from competitors and engage your target market. The BIGEYE team excels at developing creative, strategic  messaging, tone and voice for our client’s brands.

Get in touch with us

Fill out the form below