Author name: bigeyeuser

ONE TODAY Googles New App for Nonprofits

Testing One Today, What To Know about Google’s New Nonprofit App

Leave a Comment / Marketing/Business, NonProfit/Religious / By

Google For Nonprofits has released its new mobile nonprofit app, One Today, to Android users (sorry iPhone advocates) in the United States and invites nonprofits to register, create projects and fundraise. What does this mean for your nonprofit? Well, it’s the perfect solution for cause marketing. The mobile platform promotes the idea that individuals can …

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Everything you need to know about paper

Everything You Need to Know About Paper, & Why It’s Important

Leave a Comment / Creative & Production / By

Whether you’re a designer working on an advertisement or a mother picking out your daughter’s birthday card, paper has a big impact on your choices. You may not know the types of paper, but you are influenced by the different types and textures. Fancy fonts, exciting graphics and catchy headlines tend to receive all of the …

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Why a Great Website is Crucial to Your Businesss Success

Why Great Website Design is Crucial to Your Business’ Success

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Meet Johnny. Johnny is a typical guy, and like most typical guys, he loves Chinese food. Johnny goes on Google to find a new place to order his favorite dish, Kung Pao chicken, and finds two Chinese restaurants with similar menus and prices. He clicks on the website for the first, and finds pixelated photos …

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Why Email Marketing Remains Valuable Even In an Era of Email Glut

Why Email Marketing Maintains Its Value & Why You Should Use It

Leave a Comment / Audience, Audience Segmentation, Content Marketing, Creative & Production / By

Email marketing is a very important aspect of almost any business’s growth. It’s how brands, both large and small, communicate sales, special events and interesting content in order to help the brand remain on the subscriber’s mind. Many companies require submission to their email lists in order to use their services.  And, it’s a simple …

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Instagrams Photos of You Feature

Instagram’s “Photos of You” Feature and What it Means to Brands

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Since it’s launch in October 2010, Instagram hasn’t made many major changes to their original formula. However, a couple months ago Instagram introduced the “Photos of You” addition to their application that allows users to tag friends and brands in their photos. Like Facebook, these tagged pictures will then appear on the profile that was …

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Become a Destination Spot Online Tourism Marketing Tips 1200x600 c default

Become a Destination Spot: Online Tourism Marketing Tips

Leave a Comment / Branding, Content Marketing, Creative & Production, Entertainment, Strategy & Positioning, Tourism Hospitality Convention / By

The tourist market is quite competitive with the ever-changing economy, fickle weather conditions and seasonal slumps. In light of these challenges, it’s important to bring your A-game when it comes to marketing strategy. As a Florida advertising agency, we partner with many clients in the tourism department and have found that with a few simple …

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Viral Videos: Creating Videos People Love & Will Share

Leave a Comment / Content Marketing, Creative & Production, Video Production / By

Flu season is upon us and the National Institutes of Health (NIH) says the number of recorded cases this year has already reached epidemic proportions. The team at our Orlando advertising agency has received office-wide preventative vaccines so shoo flu, don’t bother us! We hardly take the potential severity of Influenza lightly, but we can’t …

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Social Networking and its Effect on the Independent Restaurant Industry 1200x600 c default

Social Networking & its Effect on the Ind. Restaurant Industry

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According to www.restaurant.org, America’s restaurant industry currently employs 12.9 million people—10% of our overall workforce—and more than 970,000 dining establishments serve some 130 million hungry mouths per day. That’s a lot of “order ups.” While there’s no arguing the prolific nature of the business, there also exists a widely held belief amongst independent practitioners that …

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Why Follow-for-Follow Creates an Inauthentic Brand Experience

Leave a Comment / Branding, Identity / By

Outside of social media marketing, I hear it everywhere.  “Follow me, and I’ll follow you back!” and advice suggesting that a Twitter user follow every one of their own followers.  Usually, this is the type of thing said by motivational speakers, life coaches and other types of people who don’t truly understand marketing. To some …

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