Celebrating 100 Episodes of In Clear Focus
For our 100th episode, we catch up with previous guests to discuss DTC advertising and insights from Bigeye’s new report, Retail Disrupted.
Retail Disrupted: Episode 1
IN CLEAR FOCUS: The first in a series of podcast episodes accompanying Bigeye’s 2021 study, Retail Disrupted: What Shoppers Want From Brands Today. Based on a national survey of over 1,500 US shoppers, it’s clear that consumers are demanding more from retailers than ever before. In this pod, we explore key data points from the report with retail futurist Doug Stephens and influencer marketing expert Paige Garrett and discuss what the findings mean for retail and direct-to-consumer marketers.
Everything You Need to Know About Living in Denver, CO
We found out everything you wanted to know about the makes The Mile High City so great to live in from the people that call it home. Download our Denver Research Report to review all of the details.
5 Retail Trends Driving Sales Growth Today
In Retail Disrupted: What Shoppers Want from Brands Today, we uncover insights about how consumers prefer to shop in 2021.
Retail Disrupted: What Shoppers Want From Brands Today
Today’s shoppers are more informed, connected, and demanding than ever before. Even before the pandemic, with growing competition from e-commerce, traditional retailers faced declining footfall at shopping malls and lackluster sales within department stores.
Creating Sustainable DTC Packaging
Encore: As millions of views of “unboxing” videos on social media demonstrate, packaging is an important part of the customer experience. Industry expert Brandon Frank explains how evolving consumer attitudes are leading brands to embrace sustainable packaging solutions. Brandon shares the inside story of innovative packaging his company, Pacific Packaging Components, developed for premium beauty brand Drunk Elephant, and his role as a member of Credo’s Clean Beauty Council.
DTC Pioneer Olivia Canlas, Meowbox
Pet marketing services agency Bigeye’s podcast features Olivia Canlas, the co-founder and CEO of Meowbox, a pawpular direct-to-consumer cat treat and toy subscription. Olivia shares how she first had the idea for Meowbox and why social media has been purrfect for growing the brand. Olivia talks candidly about challenges during COVID, the importance of being part of an extended network of female entrepreneurs, and brainstorming pawsitively ameowzing creative box themes.
Hispanic Heritage Month
Celebrating Hispanic Heritage Month, Bigeye insights interns Camila Swanson and Jorge Sedano reflect on their own experiences as multicultural consumers. Including candid interviews with friends and family members, the team examines influencer marketing and how Hispanic consumers are depicted in ads. We hear why ads on Spanish-language media can be more memorable, and the ways Hispanic consumers most commonly retain their families’ cultures and traditions.
The Price is Right: The Van Westendorp Pricing Model
As a consumer insights agency, we employ a number of quantitative and qualitative research methods to help our clients make data-driven decisions. We find that DTC and CPG brands often fail to spend much time researching product pricing. These businesses generally fall into two camps:
The Top 5 Shopify Plugins That We Can’t Live Without
As a Shopify development agency, we develop and enhance Shopify eCommerce stores for our DTC clients. Plugins give us an efficient way to customize our clients’ experiences and those of their customers. This customization translates into increased revenue and efficiency, equaling greater profits.