Learn everything you wanted to know about what makes Music City so great to live in from the people that call it home. Download our Nashville, Tennessee Report to review all of the details. Introduction The capital city of Tennessee, Nashville is the 23rd-most populous city in the United States and the seat of Davidson …
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Test How do you grow revenues over 400 percent in 3 years? Mason Dorner of Fattmerchant shares secrets of successful B2B digital marketing for financial services. IN CLEAR FOCUS: Bigeye discusses the growth of payment technology company Fattmerchant with the company’s VP of Marketing, Mason Dorner. Sharing some of the tactics that have made Fattmerchant a …
A brand positioning strategy will increase brand value by creating a positive impression of the company’s products in consumer’s minds. Brand positioning refers to creating a good impression of your company in the minds of consumers. Done right, people should automatically associate your brand with the benefits you offer. A brand strategy agency will help …
What is Brand Positioning — And Why Every Company Needs It! Read More »
Live chat can improve multifamily marketing conversions by offering prospects speed, convenience, and a more comfortable way to communicate. Marketing for property developers has evolved considerably in the past few years. In particular, one innovation holds immense promise to improve digital conversions. According to Neil Patel’s research, just including live chat on a multifamily marketing agency …
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Startup marketing agency Bigeye’s podcast features five female entrepreneurs with flourishing businesses sharing their founding stories and business models. IN CLEAR FOCUS: Female entrepreneurship in the US has increased by over 30 percent since 2007. In this episode, five female entrepreneurs leading flourishing businesses share their founding stories. We hear from a direct-to-consumer pioneer who …
See how the best branding agencies view some examples of both great and terrible brand development work for sports teams and athletics. A good brand design agency understands the importance of brand development for sports teams. A team’s brand provides a quick reference point for what the team and even individual athletes represent. From the …
Sports Team Branding That Knocks Brand Development Out of the Park Read More »
More than just web analytics, marketing analytics provides true insight into customer behavior across all sales and advertising channels. HubSpot mentioned that measuring marketing advertising effectiveness still challenges marketers today. Even though anybody with a website can turn to such established dashboards as Google Analytics, web analytics tools like that only offer part of the information …
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Recently, more people have suffered from mental health issues; the right digital strategy can help mental health and telehealth marketing help more patients. In the United States, past studies have suggested that almost 20 percent of adults coped with some form of mental illness. During the recent coronavirus pandemic, the CDC doubled that figure when they reported …
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In an age of aggressive fintech marketing and consumer uncertainly, banks need to work harder to deliver innovative solutions and marketing messages. Tight budgets, changing consumer behavior, disrupted markets, and fierce competition from aggressive fintech marketing companies forced rapid transformation across the financial industry. Of course, the coronavirus pandemic encouraged banking to accelerate some of …
4 Innovative Banking Moves Bank Marketers Can Admire Read More »
Direct to consumer marketing agency Bigeye discusses impactful DTC brand packaging with Brandon Frank, President of Pacific Packaging Components in Los Angeles. IN CLEAR FOCUS this week: As millions of views of “unboxing” videos on social media demonstrate, packaging is an important part of the customer experience. Industry expert Brandon Frank explains how evolving consumer …
