bigeyeuser, Author at Bigeye Agency

Environmental Branding: Brand Design Goes Beyond Colors and Fonts

Leave a Comment / Branding, Environments, Insights / By bigeyeuser

An environmental branding agency turns physical space into a positive experience for customers and employees, thus enhancing experience and connections. Discussions about branding tend to focus upon the graphics, colors, and fonts used in packaging and advertising. After all, these contact points might create that all-important first impression — or sometimes, even the only impression. …

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2021 Marketing Trends to Set Your Brand Ahead of the Curve

Leave a Comment / Insights, Marketing/Business / By bigeyeuser

In 2021, top advertising agencies should encourage clients to remain agile, put customers and employees first, value trust, and get creative. A Deloitte Insights paper prefaced its own vision for 2021 marketing trends by first recounting some history. They observed that past crises tended to spark new innovations and shift perceptions of value. As examples, they …

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DTC Marketing with Ritual Multivitamins

Leave a Comment / Podcast / By bigeyeuser

Bigeye’s podcast discusses direct to consumer advertising and promotional tactics with Claire Knebl, Sr Director of Marketing at DTC multivitamin brand Ritual. IN CLEAR FOCUS this week: Direct-to-consumer multivitamin brand Ritual’s Senior Director of Marketing, Claire Knebl, discusses the evolution of the company. Claire explains how her previous role with Glossier has influenced the way …

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CRO Optimization Suggestions for the Best CTA Button Text

Leave a Comment / Conversion Optimization, Insights, Media & Analytics / By bigeyeuser

The perfect call to action should enhance the website’s marketing message, tell people exactly what they’ll get, and prompt them to take the desired action. After spending a tremendous amount of time researching audiences, designing a user interface, and planning a content strategy, so many marketers and website developers slap in the call-to-action button at …

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6 Tested Tips to Improve CRO by Reducing Abandoned Shopping Carts

Leave a Comment / Conversion Optimization, Insights, Media & Analytics, Uncategorized / By bigeyeuser

In an age of complex, multi-channel marketing, conversion rate optimization can offer quick ROI improvements without a large investment. Online sellers generally think of their shopping cart as the bottom of their sales funnel. The problem is, according to information gathered by BigCommerce, is that the funnel’s not only expensive — it’s also leaky. In the …

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4 Great Holiday Retail Marketing Campaigns and Why They Work

Leave a Comment / Marketing/Business, Retail, Uncategorized / By bigeyeuser

Holiday shoppers research purchases and respond to retail advertising promotions. See four classic holiday retail marketing campaigns. With the scent of pumpkin spice in the air, ’tis the season for holiday advertising. Of course, businesses have plenty of good reasons to ramp up retail marketing during the holiday season. According to WordStream, 80 percent of …

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How to Put Aside the iPhone and Hire a Video Production Company

Leave a Comment / Creative & Production, Uncategorized, Video Production / By bigeyeuser

Advantages of hiring a video production company over DIY iPhone marketing videos include effectiveness, creative input, and even cost and time savings. The IPR College of Creative Arts recognized that plenty of videographers produce relatively high-quality films with nothing more than their iPhone camera. Still, they pointed out that just a few issues of using a …

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Diversity, Equity, and Inclusion in Consumer Research

Leave a Comment / Podcast / By bigeyeuser

Consumer insights company Bigeye explores research focused on minorities and under-represented groups with Dr. Marie-Claude Gervais, the co-founder of Versiti. IN CLEAR FOCUS this week: Bigeye discusses the results of a Market Research Society report with its author, Dr. Marie-Claude Gervais. Co-founder of Versiti in London, UK, Dr. Gervais conducts research with traditionally underrepresented groups …

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Celebrating 10 Years of Corkcicle

Leave a Comment / Podcast / By bigeyeuser

Full service marketing agency Bigeye’s podcast celebrates Orlando-based hydration brand Corkcicle’s first decade with guests Amanda Nelson and Morgan Jenkins. IN CLEAR FOCUS this week: Bigeye celebrates the first decade of Orlando-based consumer lifestyle and hydration brand Corkcicle. The podcast features Amanda Nelson, Corkcicle’s VP of Ecommerce, and Morgan Jenkins, Director of Content Marketing. We …

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Creative Audio Branding with Push Button Productions

Leave a Comment / Podcast / By bigeyeuser

Integrated marketing agency Bigeye explores creative audio with sonic branding experts Jon Rhuff and Yeosh Bendayan of Push Button Productions in Orlando. IN CLEAR FOCUS this week: Audio branding experts Jon Rhuff and Yeosh Bendayan of Push Button Productions in Orlando invite us to be the first to record a show in their new, dedicated …

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Author name: bigeyeuser