Holiday shoppers research purchases and respond to retail advertising promotions. See four classic holiday retail marketing campaigns. With the scent of pumpkin spice in the air, ’tis the season for holiday advertising. Of course, businesses have plenty of good reasons to ramp up retail marketing during the holiday season. According to WordStream, 80 percent of …
4 Great Holiday Retail Marketing Campaigns and Why They Work Read More »
Advantages of hiring a video production company over DIY iPhone marketing videos include effectiveness, creative input, and even cost and time savings. The IPR College of Creative Arts recognized that plenty of videographers produce relatively high-quality films with nothing more than their iPhone camera. Still, they pointed out that just a few issues of using a …
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Consumer insights company Bigeye explores research focused on minorities and under-represented groups with Dr. Marie-Claude Gervais, the co-founder of Versiti. IN CLEAR FOCUS this week: Bigeye discusses the results of a Market Research Society report with its author, Dr. Marie-Claude Gervais. Co-founder of Versiti in London, UK, Dr. Gervais conducts research with traditionally underrepresented groups …
Diversity, Equity, and Inclusion in Consumer Research Read More »
Full service marketing agency Bigeye’s podcast celebrates Orlando-based hydration brand Corkcicle’s first decade with guests Amanda Nelson and Morgan Jenkins. IN CLEAR FOCUS this week: Bigeye celebrates the first decade of Orlando-based consumer lifestyle and hydration brand Corkcicle. The podcast features Amanda Nelson, Corkcicle’s VP of Ecommerce, and Morgan Jenkins, Director of Content Marketing. We …
Integrated marketing agency Bigeye explores creative audio with sonic branding experts Jon Rhuff and Yeosh Bendayan of Push Button Productions in Orlando. IN CLEAR FOCUS this week: Audio branding experts Jon Rhuff and Yeosh Bendayan of Push Button Productions in Orlando invite us to be the first to record a show in their new, dedicated …
Creative Audio Branding with Push Button Productions Read More »
Learn everything you wanted to know about what makes Austin, Texas weird from the people that call it home. Download our Austin, TX research report to review all of the details. Introduction The capital city of Texas, Austin is the 11th-most populous city in the United States and the seat of Travis County. Located nearly …
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In this week’s episode: Media planning and buying agency Bigeye interviews ad industry expert Heather Osgood, the host of The Podcast Advertising Playbook. IN CLEAR FOCUS this week: Some of the secrets of successful podcast advertising are revealed by industry expert Heather Osgood, the host of The Podcast Advertising Playbook and founder of True Native …
For retail marketing, Black Friday, Cyber Monday, and all those holiday shopping events will probably blend into weeks before and after winter holidays. By now, everybody knows that the pandemic turned 2020 into a disruptive year for marketers. Because of that, both retail marketers and customers feel somewhat uncertain about the shopping season before the …
What Retail Marketers Should Expect from Black Friday This Year Read More »
Full-service advertising and influencer marketing agency Bigeye interviews serial entrepreneur and digital industry pioneer Ted Murphy on this week’s podcast. IN CLEAR FOCUS: Bigeye’s podcast features Ted Murphy of IZEA, which provides influencer marketing software and services. On the podcast, Ted shares his entrepreneurial background from his first venture, a t-shirt printing company, to interactive …
Property development marketing with social media can help keep current residents engaged as well as bring in new ones. Learn how with our 10 tips. Property development marketing should do more than attract new renters; it should also retain loyalty from current tenants. After all, it’s almost universally true that retaining customers costs less than …
Social Media Retention Tips for Property Development Marketing Read More »
