Learn everything you wanted to know about what makes Austin, Texas weird from the people that call it home. Download our Austin, TX research report to review all of the details. Introduction The capital city of Texas, Austin is the 11th-most populous city in the United States and the seat of Travis County. Located nearly …
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In this week’s episode: Media planning and buying agency Bigeye interviews ad industry expert Heather Osgood, the host of The Podcast Advertising Playbook. IN CLEAR FOCUS this week: Some of the secrets of successful podcast advertising are revealed by industry expert Heather Osgood, the host of The Podcast Advertising Playbook and founder of True Native …
For retail marketing, Black Friday, Cyber Monday, and all those holiday shopping events will probably blend into weeks before and after winter holidays. By now, everybody knows that the pandemic turned 2020 into a disruptive year for marketers. Because of that, both retail marketers and customers feel somewhat uncertain about the shopping season before the …
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Full-service advertising and influencer marketing agency Bigeye interviews serial entrepreneur and digital industry pioneer Ted Murphy on this week’s podcast. IN CLEAR FOCUS: Bigeye’s podcast features Ted Murphy of IZEA, which provides influencer marketing software and services. On the podcast, Ted shares his entrepreneurial background from his first venture, a t-shirt printing company, to interactive …
Property development marketing with social media can help keep current residents engaged as well as bring in new ones. Learn how with our 10 tips. Property development marketing should do more than attract new renters; it should also retain loyalty from current tenants. After all, it’s almost universally true that retaining customers costs less than …
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Packaging design agency Bigeye’s podcast features Chris Harrold of Mohawk discussing creative and memorable uses of papers in today’s digital world. IN CLEAR FOCUS: Bigeye’s podcast features Chris Harrold, SVP of Marketing and Creative at Mohawk Fine Papers. We learn the history of the NY family-owned paper makers whose purpose is to make print more …
When thinking about how to make a logo that actually works, one of the most obvious answers is to take notes from the pros. The most expensive logo created in the last decade was gasoline giant British Petroleum’s – also known as BP – logo refresh in 2008. The company partnered with a marketing agency …
How to Make a Logo That’s Worth $211 Million for Your Brand Read More »
Audience analysis agency Bigeye reflects on global conversations sparked by the responses to Netflix’s controversial docu-drama, The Social Dilemma. IN CLEAR FOCUS this week: Audience analysis agency Bigeye discusses Netflix’s controversial docu-drama, The Social Dilemma. Alexander Bryson, Content and Product Marketing Executive with Pulsar, a social listening platform, discusses global responses to the show. Guest …
Millions of buyers search Amazon for new products and brands. See examples of the best Amazon eCommerce marketing in order to find ways to beat competition. When it comes to Amazon, lots of sellers say that if you can’t beat them, you should join them. That doesn’t refer to copying either the products or tactics …
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Successful pet care marketing means watching current pet care trends, as pet owner desires and behaviors continue to change fast. An apparent immunity to economic downturns, rapid growth, and a rising share of sales from eCommerce made the pet supply market one of the shining stars of the past year. Still, as Common Share punned, some …
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