Packaging design agency Bigeye’s podcast features Chris Harrold of Mohawk discussing creative and memorable uses of papers in today’s digital world. IN CLEAR FOCUS: Bigeye’s podcast features Chris Harrold, SVP of Marketing and Creative at Mohawk Fine Papers. We learn the history of the NY family-owned paper makers whose purpose is to make print more …
When thinking about how to make a logo that actually works, one of the most obvious answers is to take notes from the pros. The most expensive logo created in the last decade was gasoline giant British Petroleum’s – also known as BP – logo refresh in 2008. The company partnered with a marketing agency …
How to Make a Logo That’s Worth $211 Million for Your Brand Read More »
Audience analysis agency Bigeye reflects on global conversations sparked by the responses to Netflix’s controversial docu-drama, The Social Dilemma. IN CLEAR FOCUS this week: Audience analysis agency Bigeye discusses Netflix’s controversial docu-drama, The Social Dilemma. Alexander Bryson, Content and Product Marketing Executive with Pulsar, a social listening platform, discusses global responses to the show. Guest …
Millions of buyers search Amazon for new products and brands. See examples of the best Amazon eCommerce marketing in order to find ways to beat competition. When it comes to Amazon, lots of sellers say that if you can’t beat them, you should join them. That doesn’t refer to copying either the products or tactics …
Learn From These Amazon Bestsellers in Order to Beat Them Read More »
Successful pet care marketing means watching current pet care trends, as pet owner desires and behaviors continue to change fast. An apparent immunity to economic downturns, rapid growth, and a rising share of sales from eCommerce made the pet supply market one of the shining stars of the past year. Still, as Common Share punned, some …
Pet Care Marketing: How Trends Provide Growth Opportunities Read More »
Podcast advertising gives DTC brands a chance to connect with a wide, engaged, and growing audience. See five DTC advertising success stories. PPC, blogging, and social media advertising tend to dominate discussions about DTC marketing. These kind of conversations totally ignore the rapid growth of podcast advertising as an effective and increasingly popular promotional medium …
5 Successful DTC Launches With Podcast Advertising Read More »
CBD marketing agency Bigeye reveals results from its 2020 National Study of CBD Use with insights from special guest and beauty brand expert Alexandra McClay. IN CLEAR FOCUS this week: CBD marketing agency Bigeye’s podcast reveals results from its 2020 National Study of CBD Use. Beauty brand expert Alexandra McClay joins us to discuss key …
An estimated $5 billion was spent in the US on Cannabidiol (CBD) products in 2019 – an eye-popping 706 percent increase over the previous year. That figure is set to grow to $24 billion by 2023. As an audience insights agency, we set out to understand this evolving market.
Branding includes logos, but a brand image is an emotional response to images, text, company decisions, and the overall customer experience. Your brand is what other people say about you when you’re not in the room. – Jeff Bezos When average people consider brands, they might first visualize company logos. For some business logo examples, it’s …
Branding Vs. Logos: Logos Matter, But There’s More to the Story Read More »
Increased demand and reduced supplies of aluminum have kept products off shelves. Learn how CPG brand marketing was impacted and could react in the future. While not quite as notorious as the infamous toilet paper shortage, many companies have had to reduce production of canned products because they have had trouble sourcing aluminum cans. The …
How the Aluminum Shortage has Impacted CPG Brand Marketing Read More »
