Author name: bigeyeuser

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Film and Video Production During COVID-19

An agency with professional video production company capabilities in-house, Bigeye’s podcast this week reflects on the state of the global production industry. IN CLEAR FOCUS this week: Bigeye’s podcast reflects on the state of film and video production. Jennelle Jordan, in-house Production Manager for the global, online film and television crew directory ProductionHUB, explains how …

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How Fintech Marketing Turns the Unbanked into Bank Customers

Banks have an opportunity to grow by serving millions of unbanked and underbanked people. Get fintech marketing insights to the unbanked and learn how to attract them. In 2017, the FDIC ran their last survey of unbanked and underbanked Americans. Unbanked refers to the 8.4 million American households that do not rely upon banks or credit unions at all. This …

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10 Top Influencer Marketing Campaigns from a CPG Agency

See and understand ten examples of great influencer marketing campaigns for a variety of CPG companies, from Diet Coke to underwear. According to Martech Advisor, almost 90 percent of CPG marketers include influencer marketing in their promotional campaigns. To gain some inspiration about successful campaigns for a variety of CPG products and brands, look at …

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On Street Media

Media planning and buying agency Bigeye’s podcast talks to On Street Media’s team about their unique out-of-home advertising solution: the static street panel. IN CLEAR FOCUS this week: The executive team of On Street Media presents their unique out-of-home advertising solution. Bruce O’Donoghue, Brian Miller, and Cynthia Beiler explain the benefits of the company’s static …

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What an Audience Analysis Agency Thinks About True Crime

What kind of people like true crime podcasts, documentaries, and articles? Learn how a brand personas agency views true crime fans. Everybody’s heard the old adage that says crime doesn’t pay, especially in the long run. Plenty of stories about the eventual fates of criminals prove the saying true in some sense. They often end …

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A Serious Consumer Insights Perspective on Silly Content

Marketing levity for consumer insights marketing: Humor can help mitigate bad press, explain serious issues, and of course, attract a willing audience. During these days of rising health, political, and economic concerns, plenty of people can use a laugh. As many respectable and completely serious doctors and scientists have done before, Clarity Clinic even says that humor can provide …

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Demystifying the DINK Demographic for Creating Brand Personas

The DINK demographic usually has more time and money to spend on themselves, so it’s worthwhile to explore the dual-income, no-kids market.  Everybody has heard of the Gen Z, Gen X, Millennial, Baby Boomer, and Greatest Generation. However, the DINK demographic, short for Dual Income and No Kids, has now entered marketing lingo. Since any audience …

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How a CPG Marketing Agency Makes Products Stand Out

Three ways the best CPG marketing agency can design packaging to reduce waste, improve brand reputation, and drive attention and sales.  Of course, a CPG marketing agency frequently has to help promote products that people might think of as fairly interchangeable. Choosing between some jars of mayo, bottles of ketchup, or boxes of laundry detergent …

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