What kind of people like true crime podcasts, documentaries, and articles? Learn how a brand personas agency views true crime fans. Everybody’s heard the old adage that says crime doesn’t pay, especially in the long run. Plenty of stories about the eventual fates of criminals prove the saying true in some sense. They often end …
What an Audience Analysis Agency Thinks About True Crime Read More »
Marketing levity for consumer insights marketing: Humor can help mitigate bad press, explain serious issues, and of course, attract a willing audience. During these days of rising health, political, and economic concerns, plenty of people can use a laugh. As many respectable and completely serious doctors and scientists have done before, Clarity Clinic even says that humor can provide …
A Serious Consumer Insights Perspective on Silly Content Read More »
The DINK demographic usually has more time and money to spend on themselves, so it’s worthwhile to explore the dual-income, no-kids market. Everybody has heard of the Gen Z, Gen X, Millennial, Baby Boomer, and Greatest Generation. However, the DINK demographic, short for Dual Income and No Kids, has now entered marketing lingo. Since any audience …
Demystifying the DINK Demographic for Creating Brand Personas Read More »
Three ways the best CPG marketing agency can design packaging to reduce waste, improve brand reputation, and drive attention and sales. Of course, a CPG marketing agency frequently has to help promote products that people might think of as fairly interchangeable. Choosing between some jars of mayo, bottles of ketchup, or boxes of laundry detergent …
How a CPG Marketing Agency Makes Products Stand Out Read More »
Healthcare marketing agency Bigeye’s podcast looks at developing mental resilience in the face of the COVID-19 “infodemic” with Dwight Bain of Life Works Group . IN CLEAR FOCUS this week: Replaying one of our most listened-to episodes with Dwight Bain of Life Works Group. Learn how to develop mental resilience in the face of what …
How effective podcast advertising can deliver a receptive audience to all kinds of businesses with podcast advertising and measurable returns. Even though historians may refer to the 1930s as radio’s golden age, the audio device remained important through the rise of TV and even the introduction of the internet. Most recently though, radio use has …
The Value of Podcast Advertising After the Decline of Radio Read More »
Hiring the best full service marketing agency for a particular business presents challenges. Learn the in’s and out’s of finding the best marketing partner. According to Statista, businesses can choose between over 13,000 marketing agencies in the U.S. All together, these advertising agencies help their clients invest billions in marketing. While having choices should benefit …
10 Tips to Pick the Best Full Service Marketing Agency Read More »
When it comes to CPG brands, determining the likely marketing audience should be listed at the top of any marketing plan. Find out who decides what to buy. As one of the first steps to develop a marketing plan, a CPG marketing agency will conduct audience research. Obviously, they need to learn as much as …
CPG Brands: Who Makes Household Decisions in Families? Read More »
Property development marketing should begin with branding that provides a roadmap for decision making and a consistent branding message for renters. When many property managers think about branding, an image of a logo generally pops into their heads. Branding includes logos and other graphics; however, that picture should mainly serve as a reminder of all …
Property Development Marketing 101: More Than Just a Logo Read More »
Consumer insights company Bigeye’s podcast examines grocery shopping habits during COVID-19 and forecasts which new behaviors might ‘stick’ post-pandemic. IN CLEAR FOCUS: Bigeye’s Senior Strategist, Dana Cassell, joins the podcast to examine how grocery shopping has changed during the pandemic. We discuss significant changes in consumer behavior – who is shopping, where, how often, and …
