An agency with professional video production company capabilities in-house, Bigeye’s podcast this week reflects on the state of the global production industry. IN CLEAR FOCUS this week: Bigeye’s podcast reflects on the state of film and video production. Jennelle Jordan, in-house Production Manager for the global, online film and television crew directory ProductionHUB, explains how …
Banks have an opportunity to grow by serving millions of unbanked and underbanked people. Get fintech marketing insights to the unbanked and learn how to attract them. In 2017, the FDIC ran their last survey of unbanked and underbanked Americans. Unbanked refers to the 8.4 million American households that do not rely upon banks or credit unions at all. This …
How Fintech Marketing Turns the Unbanked into Bank Customers Read More »
In this week’s episode: KFC, TikTok, and CVS’s media network are topics of conversation in full service marketing agency Bigeye’s podcast roundup of adland news. IN CLEAR FOCUS this week: Lively debate among members of Bigeye’s team sharing their takes on marketing news that made the headlines. Tim McCormack, VP of Media and Analytics, dissects …
See and understand ten examples of great influencer marketing campaigns for a variety of CPG companies, from Diet Coke to underwear. According to Martech Advisor, almost 90 percent of CPG marketers include influencer marketing in their promotional campaigns. To gain some inspiration about successful campaigns for a variety of CPG products and brands, look at …
10 Top Influencer Marketing Campaigns from a CPG Agency Read More »
Media planning and buying agency Bigeye’s podcast talks to On Street Media’s team about their unique out-of-home advertising solution: the static street panel. IN CLEAR FOCUS this week: The executive team of On Street Media presents their unique out-of-home advertising solution. Bruce O’Donoghue, Brian Miller, and Cynthia Beiler explain the benefits of the company’s static …
What kind of people like true crime podcasts, documentaries, and articles? Learn how a brand personas agency views true crime fans. Everybody’s heard the old adage that says crime doesn’t pay, especially in the long run. Plenty of stories about the eventual fates of criminals prove the saying true in some sense. They often end …
What an Audience Analysis Agency Thinks About True Crime Read More »
Marketing levity for consumer insights marketing: Humor can help mitigate bad press, explain serious issues, and of course, attract a willing audience. During these days of rising health, political, and economic concerns, plenty of people can use a laugh. As many respectable and completely serious doctors and scientists have done before, Clarity Clinic even says that humor can provide …
A Serious Consumer Insights Perspective on Silly Content Read More »
The DINK demographic usually has more time and money to spend on themselves, so it’s worthwhile to explore the dual-income, no-kids market. Everybody has heard of the Gen Z, Gen X, Millennial, Baby Boomer, and Greatest Generation. However, the DINK demographic, short for Dual Income and No Kids, has now entered marketing lingo. Since any audience …
Demystifying the DINK Demographic for Creating Brand Personas Read More »
Three ways the best CPG marketing agency can design packaging to reduce waste, improve brand reputation, and drive attention and sales. Of course, a CPG marketing agency frequently has to help promote products that people might think of as fairly interchangeable. Choosing between some jars of mayo, bottles of ketchup, or boxes of laundry detergent …
How a CPG Marketing Agency Makes Products Stand Out Read More »
Healthcare marketing agency Bigeye’s podcast looks at developing mental resilience in the face of the COVID-19 “infodemic” with Dwight Bain of Life Works Group . IN CLEAR FOCUS this week: Replaying one of our most listened-to episodes with Dwight Bain of Life Works Group. Learn how to develop mental resilience in the face of what …
