According to the paradox of choice idea, offering too many choices can stress out customers, reduce conversions, and detract from business. The “paradox of choice” phrase comes from a marketing book and a Ted Talk by Barry Schwartz, a well-known psychology professor. On the surface, having plenty of choices seems like a very positive thing. Dr. Schwartz …
Is the “Paradox of Choice” Ruining Your eCommerce Site? Read More »
This week’s podcast from full service marketing agency Bigeye focuses on COVID-19’s impact on consumer research, travel, and dining over the past three months. IN CLEAR FOCUS this week: Full service marketing agency Bigeye’s podcast takes a look at the impact of the coronavirus pandemic on consumer research, travel, and dining. Research executive Mike Klotz …
Amazon’s algorithm cares about relevance, conversions, and customer experience. Here’s how to boost your eCommerce marketing to get Amazon pages right. Even before the coronavirus outbreak, TechCrunch announced that Amazon had already taken over about half of the entire eCommerce market. During the outbreak, eCommerce spiked. Larger and recognizable online brands gained the lion’s share of that …
10 Amazon Algorithm Hacks to Accelerate eCommerce Marketing Read More »
By finding the right influencer, social influencer marketing can deliver authentic messaging, a targeted audience, and more profits to your business. Almost everybody has made at least one purchase because somebody they knew — or at least, knew of — introduced them to a product or service. Today’s social media influencer marketing just takes old-fashioned …
Do I need a billboard for my business? Learn how out of home advertising and digital marketing work together for great results. While scholars believe human societies were first introduced to oral advertising, it did not take long for those old-time marketers to discover the power of signs. At least, they’ve found papyrus advertising posters …
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DTC brands are known for their clever, original, and on-trend ads. Read what we can learn from the pet product marketing tactics Chewy.com uses to connect with audiences. In a few short years, DTC (or D2C) brands have gone from a novelty to an essential part of the lives of most consumers. Emarketer forecasts that …
Retail packaging design sets expectations and even evokes emotions. Learn how to create a good first impression and making the unboxing experience special. Marketers know that consumers often will judge books by their covers. Of course, it’s not just books but the retail packaging design for almost any kind of product. Colors, shapes, and other …
What Your Retail Packaging Design Says About Your Brand Read More »
Full-service marketing agency Bigeye’s podcast features account management guru Sarah Ritchie offering sage advice for nurturing client-agency relationships. IN CLEAR FOCUS this week: Full-service marketing agency Bigeye’s podcast features Sarah Ritchie, an internationally-renowned author and account management expert. Sarah shares what she learned from interviewing over 1,000 agency professionals around the world and identifies the …
See how the emotional response brand names elicit from consumers can impact your business to ensure you choose the best brand name. Almost all guides to starting a new business include picking a name as one of the first steps. That might sound like a simple task. Still, you should carefully consider the emotional impact …
Understanding the Psychology Behind Perfect Brand Names Read More »
Improving customer service means improving eCommerce marketing in order to retain and attract customers. Learn to improve customer service with these tips. In recent months, eCommerce has enjoyed an incredible boom. At the same time, consumers also have plenty of choices and the means to research them. While online shoppers tend to demonstrate loyalty to …
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