Author name: bigeyeuser

property digital media

How Post-COVID-19 Behavior Will Impact Property Digital Media

Leave a Comment / Media & Analytics, Multi-Family, Real Estate / By

Marketing apartment complexes using digital media will be very important for property managers to reach future tenants searching for rentals after COVID-19. One thing’s for sure. During the coronavirus crisis, property managers cannot enjoy business as usual. Even in early April, online searches for apartments and rental rates have dropped significantly. Still, the crisis has …

How Post-COVID-19 Behavior Will Impact Property Digital Media Read More »

PodcastHeader StephenPickens 1200x675 1

Podcast Advertising

Leave a Comment / Podcast / By

Bigeye’s podcast features Stephen Pickens of AdvertiseCast, talking about growing US podcast listenership and how to successfully advertise in podcasts. IN CLEAR FOCUS this week: Advertising in podcasts. Stephen Pickens is Director of Sales for AdvertiseCast, a network that allows podcasters to monetize their content by partnering with major brands. With US podcast listenership seeing …

Podcast Advertising Read More »

airline marketing

How Can Airlines Win Back the Public’s Trust After COVID-19?

Leave a Comment / Audience, Digital Targeting Services, Media & Analytics / By

Airlines need to focus on gaining and maintaining the public’s trust in the wake of COVID-19. These marketing tactics can help airlines reach that goal. Even when compared to many other industries, the coronavirus crisis has hit airlines particularly hard. Airline research from Reuters shows that seat capacity for international flights has dropped to half when compared …

How Can Airlines Win Back the Public’s Trust After COVID-19? Read More »

geofencing marketing scaled 1

Utilizing Geofencing to Improve Local Business Marketing

Leave a Comment / Digital Targeting Services, Media & Analytics / By

Geofencing is crucial for local business marketing because it allows you to reach the people who are around you and interested in what you sell.  A geofence refers to a virtual boundary around a real-world area. It’s helpful for marketing a local business because it allows for hyperlocal targeting of people in a very specific location. Combined …

Utilizing Geofencing to Improve Local Business Marketing Read More »

marketing senior living

Marketing for Senior Living Facilities After the Coronavirus

Leave a Comment / Active Adult & Senior Living, Real Estate / By

Marketing senior living facilities after COVID-19 must demonstrate how you’ve improved, while presenting the facts that show your residents are safe. One of the first big news stories that you may have read about COVID-19, usually just called the coronavirus, involved deaths at a senior living facility near Seattle. Since then, the virus has made …

Marketing for Senior Living Facilities After the Coronavirus Read More »

SEO tactics 1

The Tiger King’s Questionable SEO Tactics

Leave a Comment / Media & Analytics, Search Engine Optimization / By

The Tiger King Joe Exotic used blackhat SEO tactics to take revenge on Carole Baskin. We break down why blackhat SEO doesn’t work, even for Joe Exotic. If you’re one of the millions of Americans with a Netflix subscription and nowhere to go because of the pandemic, there’s a good chance you’ve watched at least …

The Tiger King’s Questionable SEO Tactics Read More »

quantitative qualitative marketing research

Quantitative Vs. Qualitative Marketing Research

Leave a Comment / Audience, Qualitative Research, Quantitative Research / By

You can split marketing research techniques into two basic types — quantitative and qualitative research. Read on to learn the differences between the two. Quantitative research relies upon objective numbers, statistics, and hard facts. In contrast, qualitative user research seeks to explore more subjective questions, such as feelings and motivations. Your deep understanding of the …

Quantitative Vs. Qualitative Marketing Research Read More »

lookalike modeling scaled 1

Using Lookalike Modeling to Attract New Customers

Leave a Comment / Audience, Look Alike Modeling / By

Use lookalike modeling to find new customers with similar traits to your current ones. Read on to explore how it can improve your marketing efforts. As a business owner, have you ever wished you could clone your best customers?  Modern business tech has not advanced quite that far yet. You can’t exactly duplicate your existing …

Using Lookalike Modeling to Attract New Customers Read More »

Scroll to Top