bigeyeuser, Author at Bigeye Agency

Adjusting Your Hotel Digital Marketing Strategy During COVID-19

Leave a Comment / Digital Targeting Services, Marketing/Business, Media & Analytics / By bigeyeuser

When it comes hotel digital marketing during COVID-19, here are some tips on rethinking messaging, audience targeting, and marketing platforms. Rosie Sparks of Skift may have had one of the best introductory takes for tourism digital marketing during the coronavirus outbreak. To paraphrase, she said that hospitality marketers will have to walk a fine line to develop …

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Video Marketing: Keep Your Audience Engaged During COVID-19

Leave a Comment / Creative & Production, Marketing/Business, Video Production / By bigeyeuser

Video marketing for business during COVID-19 can replace trade shows, keep customers engaged, and promote brand transparency. COVID-19 has spread to all 50 states and to almost every country in the world. Along with the pandemic, governments have curtailed business activities and cautioned citizens to stay home as much as possible. As businesses struggle to …

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Marketing Research and COVID-19

Leave a Comment / Podcast / By bigeyeuser

Bigeye’s podcast features Mike Klotz of Cint, talking about understanding consumer behaviors during COVID-19 using research, survey data, and analytics. IN CLEAR FOCUS this week: Monitoring consumer behaviors during COVID-19. To navigate the pandemic and avoid marketing missteps, understanding consumers’ evolving purchasing behaviors and sentiments towards brands and advertising is more important than ever. Our …

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Restaurant Marketing and Customer Acquisition After Coronavirus

Leave a Comment / Digital Targeting Services, Marketing/Business, Media & Analytics, Restaurant / By bigeyeuser

Restaurants affected by COVID-19 are getting creative with their customer acquisition strategies. Read our restaurant marketing tips for inspiration. The restaurant industry has been singled out as one of the kinds of businesses most impacted by the coronavirus crisis. Government orders have closed dining rooms across the country. At the same time, many eateries have …

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Why the Best Time to Invest in OTT and Digital Media is Now

Leave a Comment / Media & Analytics, Over-The-Top(OTT) / By bigeyeuser

Consumers are cutting cable but still watch favorite shows by streaming them. Invest in CTV and Local OTT Media to maximize your marketing investment. Even some researchers who conducted a recent survey of cord-cutters expressed surprise at their study results. Cord cutting refers to people who have canceled their cable TV accounts but kept internet as a …

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How DTC Can Pivot Media Plans for the Rest of 2020

Leave a Comment / Direct-To-Consumer, DTC Marketing, Media & Analytics / By bigeyeuser

DTC retailers have been affected by COVID-19. Pivoting your 2020 marketing plan using e-commerce, data, and direct sales platforms will help you recover. By the Middle of March, AdWeek published the sobering news that DTC stores had been among some of the first retailers to close because of the coronavirus crisis. At the same time, these companies’ …

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How Post-COVID-19 Behavior Will Impact Property Digital Media

Leave a Comment / Media & Analytics, Multi-Family, Real Estate / By bigeyeuser

Marketing apartment complexes using digital media will be very important for property managers to reach future tenants searching for rentals after COVID-19. One thing’s for sure. During the coronavirus crisis, property managers cannot enjoy business as usual. Even in early April, online searches for apartments and rental rates have dropped significantly. Still, the crisis has …

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Podcast Advertising

Leave a Comment / Podcast / By bigeyeuser

Bigeye’s podcast features Stephen Pickens of AdvertiseCast, talking about growing US podcast listenership and how to successfully advertise in podcasts. IN CLEAR FOCUS this week: Advertising in podcasts. Stephen Pickens is Director of Sales for AdvertiseCast, a network that allows podcasters to monetize their content by partnering with major brands. With US podcast listenership seeing …

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How Can Airlines Win Back the Public’s Trust After COVID-19?

Leave a Comment / Audience, Digital Targeting Services, Media & Analytics / By bigeyeuser

Airlines need to focus on gaining and maintaining the public’s trust in the wake of COVID-19. These marketing tactics can help airlines reach that goal. Even when compared to many other industries, the coronavirus crisis has hit airlines particularly hard. Airline research from Reuters shows that seat capacity for international flights has dropped to half when compared …

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Utilizing Geofencing to Improve Local Business Marketing

Leave a Comment / Digital Targeting Services, Media & Analytics / By bigeyeuser

Geofencing is crucial for local business marketing because it allows you to reach the people who are around you and interested in what you sell. A geofence refers to a virtual boundary around a real-world area. It’s helpful for marketing a local business because it allows for hyperlocal targeting of people in a very specific location. Combined …

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Author name: bigeyeuser