Mapping the customer experience journey will let you visualize and gain insights about the steps customers take when they interact with your business. As an online business marketer, you can think of a customer experience journey as a description of each person’s behavior as they interact with your website. As a typical map helps you …
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Audio branding can build long-term brands. Author Laurence Minsky joins us on IN CLEAR FOCUS to discuss the theory of audio branding and best practices. IN CLEAR FOCUS this week: Transcending language and cultural barriers with audio branding. We’re joined by Laurence Minsky, an expert and co-author of the book, “Audio Branding: Using Sound to …
Pivot your marketing strategy to handle coronavirus by producing digital content, airing television ads and OTT ads, and a communication strategy. Shift focus from events to digital On top of major events like NBA games and Coachella being cancelled or postponed indefinitely, conferences, expos, and trade shows have also been cancelled. According to a Demand …
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Want to dive deeper into community-based gamer marketing? Connect with a full-service agency to help you launch your gamer marketing campaign. Pop quiz: How familiar are you with Discord, Twitch, and Fortnite? If your answer is “not very,” you’re probably not in a strong position to market to the gaming community. That’s a significant loss, …
George Zwierko of Rumbo Marketing discusses the characteristics of Hispanic consumers and what influences their estimated $1.7 trillion in purchasing power. IN CLEAR FOCUS this week: Hispanics make up around 18 percent of the total US population, yet there’s a disparity between the proportion of ad spend allocated to Hispanic media and the number of …
If your property branding isn’t expressing the identity of your multifamily development, you’re not communicating your value to new or existing residents. Why bother with branding? Executive Magazine contributor Samantha Chalmers realizes that residential real estate managers may view branding as less important than optimizing operational efficiency and offering attractive amenity packages. “But make no mistake,” she …
Bigeye’s Senior Strategist, Dana Cassell, joins us to examine the current state of grocery shopping and the ways they are innovating to engage with shoppers. IN CLEAR FOCUS this week: the $800 billion grocery wars. Amazon announced this week that it is opening its first full-size, cashierless grocery store. Bigeye’s Senior Strategist, Dana Cassell, joins …
The unique values and sensitivities of the senior living sector require a specific media outreach and marketing plan with a decidedly long-term approach. Short-term vs. long-term marketing approaches As defined by the independent news source Business 2 Community, the fundamental difference between shorter and longer outreach/marketing plans is goal orientation. Put simply, a shorter plan will …
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Students have long been a key driver in the rental real estate sector, but how do you reach out to this crucial consumer demographic through an effective marketing campaign? Why should you target students? The very thought of renting to college students strikes fear in the hearts of some apartment community owners. The international real …
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Virna Sekuj, Strategic Insights Manager at GlobalWebIndex, joins IN CLEAR FOCUS to discuss digital consumerism and evolving attitudes towards personal data. IN CLEAR FOCUS this week: as new research reveals consumers’ growing desire to be compensated for sharing their personal data, we evaluate the viability of the business model that underpins the Internet. Virna Sekuj, …
