In a lot of ways, developing an effective theme park marketing strategy evokes quite the “roller coaster” of experiences. There are highs and lows and oftentimes, it even throws you for a loop! But- it doesn’t have to always be that way, particularly when you have a good sense of what your target audience is …
Transmedia Storytelling as an Effective Theme Park Marketing Strategy Read More »
The Bigeye Creative Team joins host Adrian Tennant this week on IN CLEAR FOCUS to discuss creative trends for brands in 2020. In Clear Focus this week: future directions for creative in 2020 and the decade ahead. Research firm Nielsen has reported that for CPG brands, 49 percent of sales lift from advertising was attributable …
Pets have graduated to full-fledged family members. Here’s what brands need to know to ensure their pet product marketing is keeping pace. Pets aren’t really pets anymore. Today, many people are more likely to regard themselves as “parents” rather than “owners” of their animals — and they want the very best for their children. Pet …
Not a Pet, But a Family Member: The Evolution of Pet Marketing Read More »
Don’t let your business hit rock bottom before considering a DTC marketing agency who can help you achieve your marketing and advertising goals. Direct to consumer advertising and marketing is drawing a wealth of buzz — and for good reason. The DTC model is now a priority for enterprises across the spectrum. And a DTC marketing agency …
Direct to Consumer Marketing: Ignore it at Your Peril Read More »
Read why place branding has become a key differentiation strategy for cities and towns seeking to compete for a larger share of tourism dollars. Corporations have long known the value of branding — and in the age of social media influencers, personal branding has also become routine. Yet there’s another branding category that often flies beneath the …
Why More Cities and Towns are Taking on Place Branding Read More »
Discover Bigeye’s favorite podcasts this week on IN CLEAR FOCUS. We explore non-advertising podcast business models that generate revenues for podcast producers. In Clear Focus this week: more favorite podcasts from Bigeye team members to wrap up 2019. We also take a look at the state of advertising within podcasts, forecasted to generate over $1 …
When it comes to effective digital apartment marketing, video has proven invaluable in a broad spectrum of circumstances and applications. According to recent statistics, more than 75% of Americans now shop online. This means that, whether they are buying groceries or searching for a new apartment, consumers are responding to the ample information and dynamic features that …
Bitcoin is disrupting the banking sector by creating enormous interest among institutional investors, creating a need for smart FinTech strategy for brands. 2018 was a tough year in the cryptocurrency space, as the value of Bitcoin tumbled from $20,000 to below $4,000. 2019, however, has been a different story, with the market rebounding and cryptocurrencies …
What Cryptocurrency Means for the Conventional Banking Sector Read More »
Here’s what brands can learn from the companies and product marketing agencies that know how to sell products and design experiences at the highest level. Slack, the social workplace messaging platform, has drawn lots of favorable notice in advance of its $23 billion IPO. If you’ve used it, you understand why Slack has grown so popular. The overall experience is …
The Bigeye team shares their favorite podcasts this week on IN CLEAR FOCUS. We explore a variety of topics, from folklore to World Champion Wrestling history. In Clear Focus this week: members of the Bigeye agency team select their favorite podcasts. We learn how shows were first discovered, and why particular episodes were chosen for …
