Technology, SAAS, & Other High Tech Archives

Software is Eating the World, and Healthcare is Next on the Menu

Leave a Comment / Branding, Consumer & Healthcare, Healthcare, Healthcare Devices, Technology, SAAS, & Other High Tech / By bigeyeuser

Healthcare and technology companies are quickly converging. Here’s what brands need to know about health and wellness marketing to take advantage. A few years ago, tech visionary Marc Andreessen published a famous essay that asserted “software is eating the world.” Everywhere we look, companies are shaking off legacy or analog approaches in favor of software-driven innovations — …

Software is Eating the World, and Healthcare is Next on the Menu Read More »

Connecting the Dots: The Trends That Will Shape 2020

Leave a Comment / Audience, Banking, Consumer & Healthcare, Consumer Insights, Healthcare, Technology, SAAS, & Other High Tech / By bigeyeuser

Making predictions is a risky business. In 1994, the Rand Corporation — a famous quasi-governmental think tank long-celebrated for their strategic prognostication — confidently predicted the following: “During the 21st century, those houses that don’t have a robot in the broom closet could have a live-in ape to do the cleaning and gardening chores. Also, the use of …

Connecting the Dots: The Trends That Will Shape 2020 Read More »

health and wellness for seniors e1572565876404

Marketing Health Wearables for Seniors

Leave a Comment / Consumer & Healthcare, Direct-To-Consumer, Health & Wellness, Healthcare, Healthcare Devices, Technology, SAAS, & Other High Tech / By bigeyeuser

As wearable digital health and wellness devices continue to improve, wearables will be the new frontier when it comes to health and wellness for seniors. Wearable fitness trackers are all the rage, but they aren’t finding their way onto the wrists of elderly people. But, considering their ability to measure and record a whole host …

Marketing Health Wearables for Seniors Read More »

Meet Your New Property Manager – A Six-Inch Tall Know-It-All

Leave a Comment / Multi-Family, Real Estate, Student Housing, Technology, SAAS, & Other High Tech / By bigeyeuser

Amazon smart devices are in millions of homes and soon might be collecting rent. Here’s what brands need to know about real estate marketing strategy. Being a property manager is no easy job – you’re on call all the time and you interact with people in problematic and stressful situations. Wouldn’t it be nice if …

Meet Your New Property Manager – A Six-Inch Tall Know-It-All Read More »

How to Best Market Your PetTech Product

Leave a Comment / Marketing/Business, Pet, Pet Supplies, Technology, SAAS, & Other High Tech / By bigeyeuser

Tech is changing virtually every consumer industry, and pet products are no exception. Here’s what you need to know about tech pet product marketing. Thanks to the power connected devices, AI, and wearable tech, we can customize and optimize our diet, our workout regimen, and even our sleep. The human quest for better living through …

How to Best Market Your PetTech Product Read More »

How Google Maps platform enhancements could hurt your business

How the Google Maps Updates Could Hurt Your Business

Leave a Comment / Marketing/Business, Technology, SAAS, & Other High Tech / By bigeyeuser

If you’ve noticed that Google Maps and your website are no longer working harmoniously, you’re not alone. Recent Google Maps updates have caused significant technical problems for business owners. To help get your broken Google Maps functioning again — or to help ensure that you don’t have to worry about dealing with this issue — let’s …

How the Google Maps Updates Could Hurt Your Business Read More »