The next logical step in the evolution of the health and wellness market, ingestible technology is poised to occupy a huge place in the healthcare marketplace over the next three to four years. The Basics of Ingestible Tech Otherwise known as “smart pills,” ingestible technology refers to electronic devices that are swallowed by patients to …
Bigeye’s senior strategist Dana Cassell joins host Adrian Tennant on IN CLEAR FOCUS to discuss the role that strategy plays within a marketing and communications agency. In Clear Focus this week: Bigeye’s senior strategist Dana Cassell joins host Adrian Tennant to discuss the role that strategy plays within a marketing and communications agency. Dana offers …
If you’ve never had a client question the legality or the psychoactivity of CBD products, consider yourself fortunate. Here’s why CBD education should be the first step with clients. When you work in an industry, you often acquire the “curse of knowledge.” This means that because you spend all day knee-deep in the ins and …
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Nootropics promise to play a big part in the future of the pharmaceutical and nutritional supplement market. It’s time to get your nootropics marketing strategy in order! Some people know them as “cognitive enhancers,” while others might refer to them as “smart drugs.” No matter what you choose to call them, nootropics are big business …
Joe Englander of Fowler White Burnett P.A. discusses the legal status of cannabidiol and cannabis production this week on IN CLEAR FOCUS. In Clear Focus this week: the legal status of cannabidiol and cannabis production. As CBD-infused products appear within a growing number of categories, we’re joined by legal expert Joe Englander of Fowler White …
Group dining bookings are an essential source of revenue for many restaurants. Here’s how to maximize group bookings through smart restaurant marketing. The restaurant game isn’t for the faint of heart. Roughly 60% of new restaurants fail in the first year, and 80% fail within five years. That’s the kind of math that will momentarily subdue even the …
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As the skincare market continues to expand, the time is right for starting your own company. You’ll never reach the level of success you desire, however, without establishing a disruptive brand that stands out from the completion. A 2019 study by the independent market research company the NPD Group singles out the prestige beauty market as one …
You already recognize the power of Instagram to reach out to renters, but are you making the most of your Instagram multifamily marketing efforts? In today’s marketing environment, the incredible potential of Instagram cannot be denied. In fact, according to the independent social media analytics company Hootsuite, 7.7 billion people (a full eighth of the total …
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Bigeye account manager Matt Cummings shares discusses trends in marketing for the multifamily, student housing, and senior living development industry on IN CLEAR FOCUS. In this week’s episode of In Clear Focus, Bigeye account manager Matt Cummings shares his observations about the importance of marketing in the multifamily, student housing, and senior living development and …
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The CBD gold rush is in full effect, with new businesses and new uses appearing for the compound. Read where CBD products are gaining the most traction. Say “CBD” to average consumers, and they’ll probably tell you about tinctures, balms, and gummies — and maybe the CBD-infused beverages they see retailed at the local gas station or pharmacy. That’s …
How CBD is Gaining Traction in These Five Industries Read More »
