bigeyeuser, Author at Bigeye Agency

Dramatically Improve Your Content Marketing Strategy in 4 steps

Leave a Comment / Audience, Audience Segmentation, Marketing/Business / By bigeyeuser

Don’t let your content get the best of you, work with a content marketing agency to take a load off and increase your overall performance. There’s no doubt that content marketing is a critically important differentiator for businesses. The industry is experiencing explosive growth, and top content marketing agencies are busier than ever. Yet many organizations remain dissatisfied with the results their …

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Creative and Media Under One Roof: The Agency Model of the Future

Leave a Comment / Campaign Creation & Development, Creative & Production / By bigeyeuser

The decision to work with full creative brand consulting and media provider under one agency roof or many? It’s your choice…but make sure you chose wisely. Creative and media went their separate ways more than 30 years ago, when big New York agencies determined they could charge clients more money for distinct services. Today, however, we’re seeing …

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Why Increased Sales and Conversions Begin with Z

Leave a Comment / Education, Marketing/Business / By bigeyeuser

Keeping up with the generational changes can be time-consuming and confusing, work with a media planning agency to fine tune all the details for you. If you’re seeking more conversions (and who isn’t?), there’s good news: By partnering with a top media planning agency, you can develop a new, personalization-based strategy that targets perhaps the most important …

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Struggling for Good Content? Consider the UGC Technique

Leave a Comment / Campaign Creation & Development, Creative & Production / By bigeyeuser

UGC is an underappreciated technique used by creative brand consulting firms, yet provides overly successful content creation for your brand. It’s a fact of life that creative brand consulting firms are always in need of fresh and compelling content. Unfortunately, they often struggle to meet these demands. That’s because it typically requires time, talent and money to generate high-quality …

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Simple Yet Breathtakingly Beautiful Video Ads is All it Takes

Leave a Comment / Creative & Production, Video Production / By bigeyeuser

Simplify your work efforts and partner with a video production company to bring your branded ads to the next level of sophistication. At this point, we’ve all heard countless messages about the critical role video plays in a modern marketing strategy. Yet we’re still surrounded by video content that’s flat, un-engaging and uninspiring. Many brands understand …

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How Brands are Winning Over Customers by Being Genuinely Authentic

Leave a Comment / Branding, Messaging / By bigeyeuser

The authentic arms race: A competitive route that can only be won by working with a branding agency to help position your messaging genuinely. You don’t need to run a branding agency to understand that consumers crave authenticity. Given that most of us are continually bombarded with advertising and marketing, it’s natural that we seek messages …

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Hey Alexa, Why is NLP Revolutionizing Marketing?

Leave a Comment / Adaptable Creative, Campaign Creation & Development, Creative & Production / By bigeyeuser

Utilize natural language processing (NLP) to increase your overall ROI by partnering with a digital marketing agency ASAP. Remember the first iteration of Siri on the iPhone 4s? She was charming but clunky – and ended up being more of a curiosity rather than a real voice assistant. Today, however, Amazon Alexa and Google Assistant are both powerful and …

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Understanding the Intricacies of Rebranding: Slack’s Logo Refresh

Leave a Comment / Media & Analytics, Media Planning and Buying, Public Relations / By bigeyeuser

Rebranding an existing brand is no easy feat – especially with a widespread communication tool – jump into our breakdown of Slack’s new logo refresh. Slack is a corporate collaboration interface. It’s been incredibly successful, growing into an $8 billion company with 8 million daily users in just over 5 years, and now it’s going …

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The Art and Science Behind Landing Pages That Convert

Leave a Comment / Creative & Production, Website Development / By bigeyeuser

Explore the steps suggested by a content marketing agency that is essential to building an aesthetically pleasing landing page full of conversions. If you were running a brick and mortar business, you wouldn’t put extremely uncomfortable chairs in the lobby, or decorate in a manner that recalls the local DMV. Customers would quickly tire of …

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Florida Advertising Agency Announces Promotion of LeAnne Ball

Leave a Comment / Education, Marketing/Business / By bigeyeuser

BIGEYE announces the promotion of LeAnne Ball to the position of Agency Marketing Specialist. Previously the Agency Coordinator, the new role will have Ball developing and implementing marketing strategies, creating integrated plans to increase overall brand awareness, determining social media campaigns, and managing brand reputation through daily social listening and monitoring. “LeAnne has been a …

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Author name: bigeyeuser