If you’re the owner of a small to mid-sized business in Florida, you’ve probably thought deeply about how to make your enterprise more profitable. In most cases, this can be accomplished one of three ways: You can improve or expand your product or service; you can develop more efficient business operations and processes or you …
Five Marketing Tactics to Drive More Profit for Your Business Read More »
If you own or work for an Orlando marketing agency — or you just love advertising — it’s the most wonderful time of the year. And we’re not talking about the holiday season. The 2018 Association of National Advertisers (ANA) Masters of Marketing conference recently wrapped up in Orlando — and there was plenty to discuss, both at the event …
Orlando Marketing Agency Learns from the Masters of Marketing Read More »
Even with the help of a talented medical marketing agency, health insurance companies are never going to be sexy, or set consumer pulses racing. Most Millennials report that they would rather go 24 hours without using any social media than sign a stack of healthcare insurance forms. Yet this industry does have a major ace in the hole in terms …
Medical Marketing Agency: A Partner That Provides a Healthy Impact Read More »
In a very short period of time, Amazon’s Alexa and Google Assistant have gone from tech novelty to an honorary member of the family for millions of people. With Alexa programming growing ever more refined and powerful, it seems as if there’s no end to what smart speakers can do around the house. And now …
Why New Alexa Programming Tricks Are a Treat For Users Read More »
2018 was a year of unique design approaches that will continue into 2019. Bold colors, duotone photo filtering, playful typography layouts, deconstructed and asymmetrical layouts, and rich metallic and holographic foiling techniques are just a few of the visuals that dominated design these last 365 days. The philosophy of building a complete brand system (not …
Design Trends, Friends, Other Creative Odds & Ends Read More »
If you’re a small to mid-sized business owner, you almost certainly don’t have enough time in the day to get everything finished to your satisfaction. Often, the day-to-day operational demands that come with running a business make it difficult to focus on the broader strategic picture — something that is essential for growth. In order …
As one of the leading full-service marketing and advertising agencies in Florida we are eager to announce the promotion of Sandra Marshall to the position of director of client services. Previously a senior account manager, Marshall will oversee the Account, Media, and Research and Strategy departments at the agency. “Sandra joined BIGEYE eight years ago …
Florida Advertising Agency Announces Promotion of Sandra Marshall Read More »
If you’ve noticed that Google Maps and your website are no longer working harmoniously, you’re not alone. Recent Google Maps updates have caused significant technical problems for business owners. To help get your broken Google Maps functioning again — or to help ensure that you don’t have to worry about dealing with this issue — let’s …
How the Google Maps Updates Could Hurt Your Business Read More »
If a tree falls in the woods, but no one is around to hear it, does it make a sound? You’ve probably heard that hoary old chestnut once or twice before. So let’s update it to the age of digital marketing agencies. If you create a brilliant marketing campaign, but its effects can’t be accurately measured, …
Why Measurement is the Key to Unlocking Digital Advertising Dollars Read More »
Have you ever received a large package from Amazon — only to discover a much smaller package inside? It’s kind of like the retail version of a Russian nesting doll. There’s a word for this phenomenon: Overboxing. In a world where the global environment is under rising stress, overboxing has emerged as a real issue for businesses and online retailers. …
Want to Win Over Consumers? Try Humble Brand Packaging Design Read More »
