bigeyeuser, Author at Bigeye Agency

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5 Secrets to Authentic Branding in an Era of Declining Trust

Leave a Comment / Branding, Identity / By bigeyeuser

A generation ago, authenticity perhaps wasn’t a key strategic goal for your typical marketing firm or brand story agency. That’s not because it isn’t important; it’s simply because yesterday’s audience was less wary and more trusting. Survey after survey shows that Millennials and Generation Z are more skeptical of ads than older demographics. This development is …

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Amazon Scout: The Newly Debuted Pinterest Competitor

Leave a Comment / Education, Marketing/Business / By bigeyeuser

Few would deny the globe-conquering vision of Jeff Bezos and Amazon. When others were scoffing at the potential of e-commerce, Bezos was busy laying the groundwork for the world’s first “everything store.” Yet what if flipping retail from something you do in a store to something you do in your pajamas is only the beginning? What if you could turn the …

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Looking for Better Classroom Engagement? Work With Alexa…

Leave a Comment / Creative & Production, Voice Development / By bigeyeuser

In just a few years, digital assistants have gone from a novelty to nearly ubiquitous. Much like the smartphone revolution a decade earlier, Amazon Alexa and Google Home are transforming the way we live, work and learn. This could not be more apparent anywhere else than in the classroom, where Alexa programming is helping drive …

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Does Your Brand Talk About You? Use a Brand Story Agency

Leave a Comment / Branding, Identity / By bigeyeuser

Human beings are natural storytellers. From our earliest days, we’ve shared stories, shaped myths and passed them down through each generation, using them to explain, entertain and educate. The most successful brands understand how important a great story is to public perception — which is one reason why working with a specialized brand story agency is often the best move. By developing a …

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Why Pop Up Trade Schools Need Great Technical College Marketing

Leave a Comment / Education, Marketing/Business / By bigeyeuser

Pop up restaurants — all the rage a few years ago — allowed people to break the usual dining mold by eating in homes, temporary storefronts and other non-traditional dining spaces. This concept has now been extended to education in the form of pop up schools, which offer a cheap, easily replicable model for learning in non-traditional spaces. It’s a trendy …

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Work with a Social Media Strategy Company for Instant Engagement

Leave a Comment / Marketing/Business, Media & Analytics, Media Analysis & Measurement, Performance Reporting / By bigeyeuser

Instagram is scorching right now. No other platform has its mix of cultural cachet and daily traffic (Instagram has doubled its user base in the last two years, and posts on Instagram receive more engagement than on any other platform). This means that it’s become a hotly-contested digital battleground for today’s brands, all of which are seeking …

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Success Is Written in the Stars and Creative Brand Consulting

Leave a Comment / Branding, Naming & Architecture / By bigeyeuser

Can a business guarantee its own failure before it even opens? Absolutely. Poor planning and strategic misjudgments can end any prospect of success before the doors open. Yet more aesthetic decisions — such as designing a logo — can also play a critical role in long-term success. That’s one reason why creative brand consulting is such a valuable service for …

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Play to Win: Why an Influencer Outreach Agency Partners with Gamers

Leave a Comment / Influencer Marketing, Marketing/Business, Media & Analytics / By bigeyeuser

Think gamers are too niche of an audience for your business to pursue? Guess again. These days, virtually every household has a gamer, and most have more than one. Whether we are talking about die-hard gamers streaming their exploits on Twitch or the businesswoman who relaxes with Candy Crush on her smartphone, gaming permeates our common culture. …

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Warm Messages, Cold Devices: Branding Authentic Digital Connections

Leave a Comment / Branding, Marketing/Business, Messaging / By bigeyeuser

It is not difficult to understand why consumers respond to a personal connection, as the evidence is overwhelming. Consider the persistent power of word-of-mouth advertising, for example. Today’s companies can create an extraordinarily sophisticated and insightful marketing campaign — support this campaign with bleeding-edge technological tools — and still lose a customer, simply because she was given a different …

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Why the Smartest Brands Pay Attention to Typeface

Leave a Comment / Branding, Marketing/Business / By bigeyeuser

When it comes to top brands, excellence filters all the way down to the details. No single element is unimportant enough to escape careful consideration — and that includes fonts. For brands that lack the resources or expertise to create stellar fonts, partnering with a creative branding agency is a logical step. Three reasons why fonts …

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Author name: bigeyeuser