When used the right way, display advertising can deliver exceptional results, whether the goal is to raise awareness, capture leads, or drive sales. The key there is using the ads “the right way.” Too often, companies spend money on ads that don’t attract the right audience, or worse, attract the wrong audience — people who …
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People who are interested enough in your products or services to sign up to receive your emails are often just one small step from becoming customers (if they aren’t already). Consequently, the size of your email subscription list is a good measure of your marketing success. Is it the only measure? No… quality counts, too. …
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You’ve got a cool company name. You’ve got an eye-catching logo. From a branding perspective, your company is good to go, right? Not so fast! You’re only just getting started. Brand definition is about much more than a name and a logo. In fact, at our brand development company we advise all our clients — …
You Need More than a Logo, You Need a Brand Development Company Read More »
I crossed my college graduation stage, bright-eyed and bushy-tailed, just 446 days ago. My job at an advertising agency called BIGEYE was secured, and I had just 26 days off between that walk across the stage and my walk through the front door of the agency. While I can not possibly write everything I’ve learned …
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Especially through the implementation of voice advances such as new Alexa Skills, the power of the Internet is now a single swipe away, regardless of time or location. With the introduction of digital assistants, the experience of interacting with the Internet became even less mediated. Now, instead of swiping and actively seeking information, users could …
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If you’ve ever fumbled around in the dark, then you have some sense as to what it’s like trying to run a business without analytics. If you don’t have visibility into how your customers are interacting with your online properties and products, then you’re essentially working blindfolded. Data analysis through Google Tag Manager basics allows …
How Google Tag Manager Basics Can Elevate Your Website Analytics Read More »
As the majority purchasing consumer audience continues to skew younger, their preferences become ever more important — and that means video is ascendant. According to Wired magazine, YouTube now reaches more Millennials than any cable network. Even more importantly, video is influencing purchasing, making a video marketing strategy that much more valuable. A study from …
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However, a well-written blog post that subtly touts the benefit of the same product that’s being cold called elicits a much more favorable response.That’s the key distinction between outbound and inbound marketing. One interrupts, the other earns attention from the reader or viewer. And while outbound marketing has its place and time, an inbound marketing …
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In the world of sales, the letters “ABC” have their own meaning — Always Be Closing. That mantra reflects the salesperson’s idealized and conversion marketing-based strategy, one that relentlessly nudges the prospect toward a sale at every point of the interaction. Throughout the stages — from rapport-building to parrying objections to asking “do we have …
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Social stories have only been available for a few years, but as a brand positioning agency, we quickly recognized their marketing potential. Today, our expert storytellers use social stories to put a relatable human face on the clients we work with. Humanizing an organization makes it much easier for potential customers to develop a strong …
Advice on Social Media Stories from a Brand Positioning Agency Read More »
