Did you know that 66% of U.S. Consumers watch travel videos when thinking about or planning at trip to inform their purchasing decisions, according to Tubular Insights? And did you know that by 2019, Cisco predicts that over 90% of the internet bandwidth will be used by video media? We’re sensing a trend here. Video …
How video links can transport your tourism marketing to the future Read More »
Retail always seems to be the center of conversation when talking about the power of social marketing. With the rise of influencer marketing, product placement and promotion has taken on a life of its own, so we get it. Self-made celebrities are unboxing products, recommending hundreds of thousands of dollars in sales, and getting paid …
5 Social Networking Sites Every Service Marketing Provider Needs Read More »
We don’t want to ruffle any feathers, but bloggers and influencers are slowly (or not so slowly depending on who you ask…) starting to replace print advertising and editorial content. We aren’t saying that beauty magazines have become obsolete, but platforms such as Pinterest and YouTube have made it faster and easier for the average …
Cosmetic marketing gets a makeover thanks to influencer marketing Read More »
Many marketers struggle to understand how to accurately measure the impact of each and every touch point that individual consumers are exposed to, across all devices, channels, and campaigns, both online and offline. And according to e-marketer, only 60% of marketers use accurate measurement tools to evaluate their channel performance. Of that group, most track …
Attribution = accurate measurement for customer touch points Read More »
The average movie theater has approximately 200 to 300 seats filled with local residents, business owners, and future tenants, making it prime real estate (pun intended) to kick off a unique property marketing campaign. Cinema advertising, or the local advertisements that run before a movie screening, are a powerful way to increase exposure for your …
And the Oscar goes to… Cinema ads for multi-family properties Read More »
Apple’s App Store and Google Play have been neck to neck, with 2.2 and 2.8 million apps for download respectively. Both big-name brands have been striving to set the tone for developers and marketers hoping to break through the clutter with the “next big app.” … And on March 27th, Apple just tightened the race …
Read how Apple caught up to Google Play’s app feedback feature Read More »
Analytics have been a long-standing source of knowledge about the customer journey since the ability to track online behavior became available. But, just as we’ve evolved from the the days of Alta Vista and Ask Jeeves, so have our tracking methodologies. Marketing attribution modeling is the next wave in data collection and synthesis. That isn’t …
How to Unlock the Customer Journey Using Marketing Attribution Read More »
For years, marketers have relied on last click attribution to assign value to their marketing campaigns. If you’re unfamiliar with the term, you probably already understand the concept because it isn’t a new idea — we just have a new name for it. Last click attribution assumes that no matter how many times a customer …
Why Last Click Attribution Will Leave You in Last Place Read More »
Cracking the customer code shouldn’t feel impossible. We’re all customers, after all. Yet making marketing decisions can sometimes veer too far into Mad Men-style gut checks and intuition, or too far toward a clinical analysis of data that leaves out that emotional element. Attribution modeling — whether you call it omni-channel, cross-channel, or multi-channel — …
Omni-channel, Cross-channel, & Multi-channel Attribution, oh my! Read More »
We aren’t exactly saying that you need to become the next Kim Kardashian…but we do think you should be using influencers like her to leverage your brand. As Dan Kennedy, known as the “Godfather of Direct Marketing,” once said, according to the Huffington Post: “The simple truth is, if you aren’t deliberately, systematically, methodically — …
Kim Kardashian (& authority marketing) are important to your brand Read More »
