Siri – what is Artificial Intelligence? What was once a figment of imagination is now changing the way society thinks and conveys information. According to USA Today, more than one-quarter of smartphone owners in the U.S., 60.5 million Americans, will use a virtual assistant like Alexa, Apple’s Siri, or Microsoft’s Cortana at least once a …
The power of voice through artificial intelligence Read More »
Influencer marketing isn’t new – in fact, almost 70% of brands already use this tool according to the annual Influencer Marketing Report hosted by Forbes. What’s changed is how people use it. Using the internet to enhance our lives has become almost second nature. Five or ten years ago, tagging a mobile GPS to remember your …
Understanding the Top Trends Within Influencer Marketing Read More »
You have an amazing idea for a new app, you just got your first prototype back on a product design, you’re excited to hit the market and your customers are ready… ah, the excitement of a startup. There is an almost tangible, electric buzz in the air when a brand is ready to launch. And …
Our most valuable customer service is: Brand naming Read More »
Would you be surprised to learn that approximately 23% of information and news on the internet is fake according to Pew Research Center. Maybe not, considering recent publicity about “fake news” during the 2016 presidential election. Facebook and Google received so much negative attention for perpetuating false stories about the candidates that they have begun taking …
Google’s New Fact Checking Feature is Filtering the Internet Read More »
Forget a 15% tip … how about a 35% increase in restaurant guest visits? According to Loyalogy, top loyalty cards and program provider, that’s the expected uplift many restaurants enjoy when they introduce loyalty programs to their marketing mix. Discounts, point systems, loyalty cards, keychains, apps, social media offers, and memberships are just a few …
Why people live to eat (and are getting rewarded for it) Read More »
While TV ads aren’t suitable for every product, you need to look no further than brands such as Proactive, the Magic Bullet, or George Foreman to understand how longer advertising segments – also known as direct response television (DRTV) – can educate and engage audiences. Reframing personal case advertising as education: Trademark DRTV tools such …
TV Ads Aren’t Just a Thing of the Past? Personal Care Ads are Back Read More »
Let’s start with the obvious question. What is out of home advertising or OOH? OOH is a broad term, encompassing any type of advertising where brands interact with potential customers outside their homes. This includes billboards, point of sale displays, bus or street signage, and guerrilla or grassroots marketing events — to name a few. …
How Out of Home Advertising Supports Destination Marketing Read More »
While real estate agents often provide a level of expertise, legal advice, and support, they also add a third-party, middle layer that many businesses and consumers want to avoid. As more and more people prefer to (and expect to) take a “DIY approach” to real estate, an influx of apartment listing and direct-to-consumer sites have …
Apartment hunting just got easier: Listing your dream pad online Read More »
When planning a digital marketing spend for any travel destination, the top opportunities that immediately come to mind are probably traditional web tools such as your website, click-based advertising, search engine marketing, email campaigns, and other traditional digital tools. What you might be missing, is the incredible promise of internet radio ads. Yes, we’re serious. …
The Road Less Traveled: Internet Radio Ads & Travel Marketing Read More »
Whether guests visit your destination to stay in rustic, canvas yurts under the stars, or pay premium prices to be wined and dined by celebrity chefs and sommeliers — everyone is looking for something that fits their tastes, needs, and lifestyle. Persona marketing helps tourism and hospitality brands define their target audiences and set themselves …
Why persona marketing is the key for your tourist destination Read More »
