It seems there is always another trend to chase, another metric to follow, and another golden rule to adhere to, so we try to consolidate the most important pieces of information to help you make strong social media marketing decisions. Without further ado, here are our top five recommendations to break through the social media …
New year, new trends: Break through social media noise in 2017 Read More »
We all know that content marketing and social media are important elements of a well-rounded and engaging customer experience — in fact, we go deep on this topic in our recent blog post titled “5 Reasons Your Business Should Invest in Content Marketing”, which you can read here. But how do you know if you’re …
Is your company spending too much money on the wrong content? Read More »
It seems like everyone is talking about content marketing. In fact, according to the Content Marketing Institute, 75% of brands using interactive content plan to increase their content distribution in 2017. But if your mom taught you anything in middle school it was probably that, just because everyone else is doing something, it doesn’t mean …
5 reasons your business should invest in content marketing Read More »
When people think about attribution marketing, they often think of it as a digital tool. Although this mindset is somewhat misleading, it makes sense because many of the earliest attribution models focused primarily on tracking digital touch points. As our understanding of attribution has become more refined however, we know that the digital world is …
Attribution marketing unlocks optimal mix for on & offline efforts Read More »
As one of our closest data partners asks: what if you walked into your CEO’s office and told her that 68% of your data was wrong? Chances are, the conversation isn’t going to go well. That exact statistic is the possible gap digital marketers face when trying to accurately track data online. This metrics case …
68% Data is Wrong: Marketing Sources Mean Reduced Blindspots Read More »
Imagine that you launched a new retargeting campaign yesterday that serves website visitors a mobile Facebook ad after they browsed items in your e-commerce platform on their laptop. Now imagine that today you emailed your newsletter database a 20% off coupon code to kick off the spring season. When a customer comes into your store …
What is marketing attribution & why it matters to your business Read More »
Over the next three years, more than 73% of brands plan to increase their marketing analytics spend in an attempt to understand the ubiquitous notion of attribution marketing, according to Forbes . Attribution, or cross-channel marketing is a relatively new trend that has taken the digital world by storm and attempts to assign value to …
True or false: Myths about cross-channel attribution marketing Read More »
Unless you strongly identify with Monica from the hit 90’s television show Friends, chances are you probably don’t get too excited when you think about the prospect of reading or creating an annual report. Everyone else: relax. It’s not as bad as it sounds. In fact, some of this year’s best design trends translate perfectly …
Close out the Year with a Bang: Rockin Annual Report Design Trends Read More »
Miami’s new Brickell City Center – an interactive, luxury shopping concept that blends urban design, food, entertainment, and commerce together – is living proof of the new “new” millennial mindset. The Center’s eco-friendly, temperature-regulating “sky ribbon” guides pedestrians along a suspended path among the high rises of Miami’s financial district. Along the way, they’ll find …
The Art of Nostalgia: Marketing to the New Millennial Mindset Read More »
A little over a year ago when the Oculus Rift, the first mainstream virtual reality machine, was released to the public, some tourism marketing brands feared the technology could make travel obsolete. As this technology continues to improve, we beg to differ. By 2020, Tnooz projects that virtual reality will be a $20 billion business …
How your tourism brand can benefit from the $70B VR industry Read More »
