With so much emphasis on Generation Y’s blooming purchase power and the golden parachutes Baby Boomers are enjoying post-retirement, Generation X, otherwise known as the forgotten generation, is … well, being forgotten yet again. But this is a huge mistake if you are a traveler marketer. Generation X by the numbers: If getting people to …
Stop Overlooking the Forgotten Generation X with Resort Ads Read More »
If we were to tell you that print ads go hand in hand with nursing home marketing, you might be tempted to reach for a joke about the slow decline of the print industry and aging clients’ reticence to adopt new marketing technology. It’s true that print ads do perfectly complement and support nursing home …
Nursing home marketing & print ads go hand-in-hand Read More »
One of the most common questions we get from small and medium-sized businesses is how to craft a media buying plan tailored to their services. There is an unnecessary air of mystery around the process that can make media buying feel inaccessible to the average business owner. We have an entire department dedicated to business …
7 Ways to incorporate media buying into your business plan Read More »
Did you know that 66% of U.S. Consumers watch travel videos when thinking about or planning at trip to inform their purchasing decisions, according to Tubular Insights? And did you know that by 2019, Cisco predicts that over 90% of the internet bandwidth will be used by video media? We’re sensing a trend here. Video …
How video links can transport your tourism marketing to the future Read More »
Retail always seems to be the center of conversation when talking about the power of social marketing. With the rise of influencer marketing, product placement and promotion has taken on a life of its own, so we get it. Self-made celebrities are unboxing products, recommending hundreds of thousands of dollars in sales, and getting paid …
5 Social Networking Sites Every Service Marketing Provider Needs Read More »
We don’t want to ruffle any feathers, but bloggers and influencers are slowly (or not so slowly depending on who you ask…) starting to replace print advertising and editorial content. We aren’t saying that beauty magazines have become obsolete, but platforms such as Pinterest and YouTube have made it faster and easier for the average …
Cosmetic marketing gets a makeover thanks to influencer marketing Read More »
Many marketers struggle to understand how to accurately measure the impact of each and every touch point that individual consumers are exposed to, across all devices, channels, and campaigns, both online and offline. And according to e-marketer, only 60% of marketers use accurate measurement tools to evaluate their channel performance. Of that group, most track …
Attribution = accurate measurement for customer touch points Read More »
The average movie theater has approximately 200 to 300 seats filled with local residents, business owners, and future tenants, making it prime real estate (pun intended) to kick off a unique property marketing campaign. Cinema advertising, or the local advertisements that run before a movie screening, are a powerful way to increase exposure for your …
And the Oscar goes to… Cinema ads for multi-family properties Read More »
Apple’s App Store and Google Play have been neck to neck, with 2.2 and 2.8 million apps for download respectively. Both big-name brands have been striving to set the tone for developers and marketers hoping to break through the clutter with the “next big app.” … And on March 27th, Apple just tightened the race …
Read how Apple caught up to Google Play’s app feedback feature Read More »
Analytics have been a long-standing source of knowledge about the customer journey since the ability to track online behavior became available. But, just as we’ve evolved from the the days of Alta Vista and Ask Jeeves, so have our tracking methodologies. Marketing attribution modeling is the next wave in data collection and synthesis. That isn’t …
How to Unlock the Customer Journey Using Marketing Attribution Read More »
