Content Marketing Strategy with Robert Rose
Robert Rose discusses ideas in his new book, “Content Marketing Strategy” – from team structure to communications, and why thinking like a media company matters.
AI Strategy for Sales and Marketing with Katie King (Encore)
Market research leaders Holland Martini and Maria Vorovich of GoodQues reveal unorthodox approaches to developing creative briefs with emotional intelligence.
GoodQues with Holland Martini and Maria Vorovich
Market research leaders Holland Martini and Maria Vorovich of GoodQues reveal unorthodox approaches to developing creative briefs with emotional intelligence.
The Important Trending Aspects for Multifamily Living
Prospective tenants can help inform housing choices by looking at overall and seasonal rent trends. Just as important, property managers and owners should look for trends that help them develop data-driven forecasts to inform business decisions. While many factors can impact rental prices and vacancy rates, the calculation usually depends upon forecasting supply and demand. …
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Who’s A Good Dog? with Jessica Pierce, Ph.D.
Jessica Pierce discusses dog ownership, pet care marketing, and ethics. Learn the ‘3 C’s’ for human-dog bonds. A must-listen for pet product marketing teams.
Let Me Explain Black Again with Pepper Miller
Pepper Miller, the author of “Let Me Explain Black Again,” discusses multicultural marketing, understanding Black identity, and nuanced Black consumer insights.
Bigeye’s 2023 US Pet Owners Study (Encore) with Dr. Andrea Laurent-Simpson
Bigeye’s 2023 US Pet Owners Study reveals that 97 percent consider their pets to be family members. What are the implications for pet care marketing?
From Viewability to Attention with Lumen Research
Bill Forelli of Lumen Research shares his insights about attention measurement and how advertisers can develop effective creative and plan media efficiently.
Brand Love with Lydia Michael
Multicultural marketing expert and CEO of Blended Collective, Lydia Michael, discusses her new book, Brand Love: Building Strong Consumer-Brand Connections.
Demystifying Marketing Mix Modeling with Greg Dolan
Demystifying Marketing Mix Modeling with Greg Dolan of Keen Decision Systems. We learn how Keen’s AI-based real-time insights optimize brand value creation.