Would your company like a piece of the $65 billion market that is millennial shoppers? We thought so. Whether you’re offering a luxury product, consumer packaged goods and staples, or a service, millennials are one of the most sought after demographics since the baby boomers made their fortunes. These emerging shoppers represent some of the …
The $65 Billion Question: How To Win With Millennials Read More »
Depending on the type of industry you’re in, market seasonality can feel like a blessing or a curse. For hotel owners and hospitality leaders, seasonal winter slumps can force hotels to deeply discount their room rates and lead customers to expect lower prices year round. On the flip side, many consumer packaged goods and retail …
Tis the season… Or is it? How does seasonality impact your brand Read More »
Crafting your brand identity guidelines can seem daunting, especially as a startup. Once you have your name and logo created, it’s important (and even fun) to build a brand guide for your team. Brand identity guidelines can help create a cohesive energy among your employees and guide your creative energy. The trick is not to …
4 steps to creating brand guidelines every startup should follow Read More »
Understanding the difference between actual and potential Twitter impressions can seem confusing to those who don’t consider themselves media analytics experts, but don’t worry! It’s much more simple than you think, and very similar to understanding the difference between paid advertisements and public relations when assessing the value of your Orlando marketing agency. To help …
The REAL difference between potential vs. actual impressions Read More »
The evolution of messaging apps such as Facebook Messenger, SnapChat, and WhatsApp have made the world smaller. It is easier than ever before to chat with people across continents and across time zones… or even just across town. Messaging apps aren’t new. Since the Internet’s birth, companies such as AOL have leveraged peoples’ desires to …
Say what!? Are Facebook messenger ads the next marketing trend? Read More »
View more of BIGEYE’s creative infographics. Orlando in a Day By: BIGEYE Posted on June 28, 2016 9:00 am Downtown Credo Start your day by having coffee or a pastry at Credo; a donations-only coffee shop in the heart of College Park. This community-oriented coffeehouse is beautifully decorated and has a rustic modern atmosphere, …
Orlando in a day: infographics guide to the city Read More »
Business card design is not what it used to be. With so many printing options, DIY business card companies, paper thicknesses, foiling, glossing, photography overlays, shapes and sizes, it’s easy to get caught up in wanting to create the most creative or luxurious business card design for your business. And there’s nothing wrong with that. …
The four things you should never, ever do in business card design Read More »
It’s no secret that people prefer to work with businesses and individuals they like. At our Orlando marketing agency, we treat each and every one of our clients like members of our family because we aren’t an exception to this rule. Fostering a work-friendly friendship with your prospects can round out your client services experience …
Beyond Client Services: How to Be Friends With Your clients Read More »
As one of the pillars of the “Four P’s” – positioning, product, placement, and price – your brand positioning statement serves as a fundamental part of your go-to market strategy. Before you decide what new features your product needs, what stores you want to sell in, and how much you want to charge, you need …
Battle of The Brands: make a rockstar brand positioning statement Read More »
In a recent post, we discussed how Twitter is changing the world and earning you positive brand association, one social media post at a time. Twitter is most known for it’s organic social media advertising potential, but Twitter ads come in several different formats so there are plenty of ways to take advantage of paid advertising within …
Down and dirty social media: twitter ads like never before Read More »
