When brands are evaluating their digital teams, the value of social listening and social media managers can be hard to quantify. The ROI – or return on investment – of social media can feel somewhat nebulous when compared to A/B testing or ad spends, but that doesn’t mean it isn’t valuable. Social media is a …
6 ways to use social listening to improve your brand Read More »
View more of BIGEYE‘s creative infographics. Roadmap to Content Marketing By: BIGEYE Posted on August 15, 2016 Why content marketing? 78% of CMOs think custom content is the future of marketing 70% of consumers prefer to learn about companies through articles, and 80% of business decision makers prefer to get information about a prospective …
View the “roadmap” for your content marketing success Read More »
CPM stands for “cost per thousand.” As in Roman numeral M. And if that sounds like Roman – we mean Greek – to you, you’re not alone. CPM advertising leverages the desire brands have to be seen. In advertising, media vendors charge brands based on every 1,000 impressions, or views, of a given advertisement. For example, a media …
It’s all Roman to me: Understanding CPM campaigns Read More »
Transmedia storytelling is a powerful tool that integrates marketing and entertainment across channels to deepen fans’ connections with the narrative. More simply put, transmedia storytelling helps bring entertainment to life. It uses a popular story – usually, a movie, television show, novel, or trend – and expands it from its channel of origin (e.g., television) …
Integrate transmedia storytelling into your brand story Read More »
The rise (err, fall) of media waste strikes fear into the hearts of most digital marketers. You know the scene: launch day is finally here. Your team created a new advertising campaign, complete with digital banners, a new landing page, blog posts, and an ad spend to prove it. And then, just two weeks later, …
Use your digital media waste for your market research Read More »
Travel videos are indispensable to your brand because tourism is one of the first expenses to get cut when the economy is rough and often doesn’t make it to the average consumers’ weekly savings budget. When people spend money on travel, it’s because they have invested emotionally in your hotel, travel destination, or tourism hot …
3 reasons your hospitality company needs travel videos right now Read More »
One of the biggest mistakes small- and medium-sized business owners make is assuming they can take a purely DIY approach to their marketing efforts. Being a Jack of all trades is critical when thinking about big picture strategy and crafting a holistic business plan for your organization, but never when it comes at the risk …
Why you need a pro’s help for digital ad creation and placement Read More »
There is no question that video production can be a powerful marketing tool. Brands use video to educate consumers about new product types, walk prospects through a free trial experience, engage audiences, or showcase the features and benefits of a brand. Video can even simply be a way to delight, entertain, and reinforce brand imagery. …
Don’t be that brand: The ultimate video DON’T list Read More »
Consumer packaged goods are leading the charge in millennial marketing initiatives. Although as marketers, we wouldn’t be surprised to hear luxury or lifestyle brands, such as the LVMH collection or Mercedes-Benz were pioneering, experimenting with, and testing new marketing tactics; we were delighted to learn that CPGs were making bold strides in these same efforts. …
Consumer packaged goods… You mean content packaged goods Read More »
If you aren’t sick of hearing about why you need to invest in millennials yet, you probably haven’t been paying close enough attention to their forecasted purchasing potential. Millennials are a unique generation with an emerging purchasing power unlike any generation we’ve seen to date. Their eclectic spending habits make them highly desirable and somewhat …
5 quick trends CPG brands must embrace to win with millennials Read More »
