The science of colors in branding has long been up for debate. Many academics insist color affinity is born from personal experience, background, and individual preference rather than proven branding or marketing psychology. Yet, according to ColorCom, up to 92.6% of peoples’ perception about a brand relates to their feelings about that logo’s colors. And …
Market the rainbow: The science of colors in branding Read More »
“Help me increase my Twitter engagement” is a cry for help that can excite many amateur social media consultants. In the wrong hands, this intention can lead to sketchy and expensive solutions, including creating bogus accounts and paying a ton of money to artificially and inconsistently boost your presence. The truth is, the power to …
3 ways you need to boost your Twitter engagement now Read More »
#hashtaghistory #itisntwhatyouthink #italmostwasntatall #itcouldhavebeenoctothorpeorworse. If you can make sense of those words and can sling tags #likeaboss, give yourself a #goldstar. But if all you see is a jumble of letters and words, here’s a quick overview. Putting the ‘pound’ sign – or by its more recognizable term ‘hashtag’ — in front of a word …
The history of the hashtag, pound sign, and octothorpe Read More »
To some, banks may seem by nature a tad on the boring side. How much fun can it be, really, to collect and distribute money all day?Actually, if you talk to people in the profession, it can be a whole lot of fun to be in the business of marketing dollars and cents to the masses. …
7 interesting content ideas for good bank marketing Read More »
With the data suggesting that there are more than 6 billion Google searches each day and that 91.5% of the total clicks go to websites listed on the first page of Google, it’s no surprise that the first page is a popular place to be. But how can you make sure your business appears there? There …
How to get your business on the first page of Google through SEO Read More »
There are probably worse situations to be in than drawing a blank on what to post on social media. When it’s part of your daily duties, and you see your scheduled “must post” time quickly approaching, with nothing to say, well, it’s easy to wish you were anywhere but in that predicament. The good news is that you’re …
10 tips to develop a social media marketing plan for you business Read More »
Social media is a powerful, organic force that can make or break a brand – or even set the tone and personality of an organization. One of the most overlooked facets of social media management is its power to enhance your customer service strategy. According to Nielsen’s Social Media report, 67% of your audience uses social …
The art of integrating customer service into social media management Read More »
Just because cable and network broadcasting subscriptions are dropping, doesn’t mean people aren’t watching videos and rich media. In 2016, Google announced that more then 500 hours of video are uploaded to YouTube per minute. That’s right, we said per minute. Last year, that number was only 300 hours per minute. In other words, that’s …
Why video production matters more than ever for your business Read More »
Well, this is it – the biggest, most pivotal project of your life, right? Not exactly. A portfolio is essential to the career of any graphic designer regardless of their skill set in various disciplines. The best way to think of this designer cornerstone is as a resume, skill sheet, and work example all rolled …
Here are the best seven portfolio tips from a recent graduate Read More »
