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BIGEYE’s relocation, renovation and expansion to Audubon Park

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ORLANDO, Flo. – January 21, 2015 – BIGEYE, a fully integrated advertising agency headquartered in Central Florida announced today that the thirteen year-old organization will be relocating from its current location to a new, 14,000 square foot collaborative workspace in Audubon Park. The change of operating address is a result of BIGEYE‘s expansion and forecasted growth over the next …

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The biggest question to ask when starting a website design project

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As a business owner, there are many questions you should ask yourself before embarking on a website design project, including: “what kind of website development platform do you want to use?”,  “do you want to hire a web design specialist or build the site yourself?’, “are you willing to spend money on digital advertising?”, and many more. …

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5 interesting content ideas for healthcare marketing success

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Modern health providers interested in educating their patients in today’s world face challenges.First, they have to be cautious of the information they provide. HIPAA, the rules which govern patient privacy, require providers to exercise care in not revealing patient information without permission, or potentially face violations in the hundreds or thousands. Providers also may be hesitant to spend …

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The demystification of the conversion marketing matrix

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As the marketing landscape has evolved over the years, so have the expectations for more quantifiable success metrics. Considering that marketing is the precursor to sales, it’s no surprise that measuring advertising reach, impressions, and brand/product awareness, are no longer satisfactory results in the justification of return on investment. The swift journey through the sales …

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Retargeting (or remarketing) is creepy, but it sure works

Leave a Comment / Consumer & Healthcare, Creative & Production, Digital Targeting Services, Healthcare, Media & Analytics, Retail, Tourism Hospitality Convention, Website Development / By

Retargeting has been described as “turning window shoppers into buyers,” something that every business craves. But this actually isn’t the best analogy – perhaps more of an overeager sales clerk who helps you in the store, then accompanies you to several other stores, all the while telling you what you’re missing out on. You may call …

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Market the rainbow: The science of colors in branding

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The science of colors in branding has long been up for debate. Many academics insist color affinity is born from personal experience, background, and individual preference rather than proven branding or marketing psychology. Yet, according to ColorCom, up to 92.6% of peoples’ perception about a brand relates to their feelings about that logo’s colors. And …

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3 ways you need to boost your Twitter engagement now

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“Help me increase my Twitter engagement” is a cry for help that can excite many amateur social media consultants. In the wrong hands, this intention can lead to sketchy and expensive solutions, including creating bogus accounts and paying a ton of money to artificially and inconsistently boost your presence. The truth is, the power to …

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The history of the hashtag, pound sign, and octothorpe

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#hashtaghistory #itisntwhatyouthink #italmostwasntatall #itcouldhavebeenoctothorpeorworse. If you can make sense of those words and can sling tags #likeaboss, give yourself a #goldstar. But if all you see is a jumble of letters and words, here’s a quick overview. Putting the ‘pound’ sign – or by its more recognizable term ‘hashtag’ — in front of a word …

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