On this, “National Customer Appreciation Day” – how do you go above and beyond the “call of duty” to show your clients how much you care about them? I’m often asked if it’s more costly to pursue a new client, or if retaining existing clientele has the greatest impact on a company’s bottom line. While it …
Client Appreciation That Creates Real Brand Advocates Read More »
A company chooses how to compete in a given industry with its business model – also known as its plan to make big money! A business model states a firm’s logic, operations, and value. Companies must navigate between two considerations to shape its business model: 1. The first consideration is the value proposition. What is the …
Shaping Your Business Model Is More Important Than You Think Read More »
Does your brand need to appeal to the all-powerful Mom Market? If so, ask yourself the following three questions to ensure your target audience chooses your brand over the competition: 1. Is Our Brand Memorable? Is It Easy to Find When You Look? A brand that is not memorable lacks staying power. Though the brand …
3 Questions To Ask When Appealing to the Mom Market Read More »
When operating in a highly saturated market, it is especially important for a business to have a competitive advantage that sets the company apart from the others. Finding that one thing that makes a business unique involves being innovative and thinking strategically about an industry. For example, Coca-Cola operates in the soda market with PepsiCo, …
Steps to Defining A Competitive Advantage In Your Market Read More »
Recently, tech blogs and trendsetters alike have been talking about Ello, a new social media site designed to serve as an alternative to Facebook. In many ways, it seems preposterous that a company would try to challenge – or even potentially replace – Facebook, which is by far one of the largest technology companies in the …
Assessing Ello and Emerging Social Media Sites For the New Year Read More »
In today’s fast-paced, technologically charged environment, it should come as no surprise that every company we interact with – whether digitally or in-person – is collecting information about us. The team at BIGEYE’s Florida marketing agency knows that the more apps we download, the more time we spend perusing websites, and consequently, the more frequently …
Why Customer Tracking Programs Using Data Mining Are A Win-Win Read More »
ORLANDO, Fla. – Nov. 19, 2014 – BIGEYE, a full-service integrated advertising agency based in Orlando, today announced it has been tapped by Fantastic Sams® Hair Salons for advertising services across the Central Florida region. Fantastic Sams is one of the world’s largest full-service hair care franchises, and BIGEYE’s region will cover approximately 19 locations …
BIGEYE named Ad Agency of Record for Central Florida Region Read More »
As of today, statistics show that 260,000 people in America drive electric cars. For those currently in the market for an automobile purchase, an electric car might seem like an impractical form of transportation. Electric cars are dissimilar from gas-powered vehicles, as evidenced by the shortage of charging stations in relation to Chevron locations on stretches of open road. …
Concept Innovation: What Does it Take to Innovate? Read More »
A client I once worked with, who specialized in online foreign language instruction, offered a series of classes for a relatively low rate, yet the business’ marketing director explained that they were experiencing an extremely low conversion rate – relative to the volume of visitors to their site. This was one of the most affordable …
Watch Out for the Bumps in the Road: Conversion Roadblocks Read More »
If you’ve thumbed through a timely Fortune Magazine article, or visited the publication’s website recently, you might be aware of the company’s marketing stance regarding the use of Apple Pay, a new automated payment feature on the iPhone 6. While paying with a phone is certainly interesting (and is, in fact, already commonplace in countries such …
Assessing the Future of Mobile Payments and how it will impact you Read More »
