Ah, Valentine’s Day. It brings to mind candlelit dinners, flowers sent to the office, and eating entirely too much chocolate. For some, it might even rehash haunting memories of good ol’ Johnny from third grade who gave his handmade valentine to Sarah – while going steady with you. But as it turns out, most of the world isn’t …
For the love (of everything Valentine’s Day marketing) Read More »
2015. A new year, a new list of our talented designers’ favorite fonts for you to peruse, download, and enjoy! And did we mention they’re free fonts? We all know that typography has grown to become an art form, one that has the potential to really attract an audience to – or detract their interest …
A few more free fonts that you need to add to your collection Read More »
Fact versus fiction. Fairytale versus reality. With an influx of industry buzzwords, tales of lore, and books, blogs, and the like, all speaking to the virtues of best achieving your marketing goals and objectives, how do you siphon out the true misnomers? There are most certainly plenty of these truths that abound on advertising industry websites and …
The top three most common advertising myths debunked Read More »
Ah, the Super Bowl. For football fanatics, it’s the most important day of the year. For others, it’s an excuse to enjoy a few brewksis and some BBQ on a Sunday night; employees and bosses alike can be seen donning sunglasses indoors come Monday morning, free of judgment. Fried chicken wings are a viewing-party staple …
The power that lies within the Super Bowl XLIX ads Read More »
ORLANDO, Fla. – January 27, 2015 – BIGEYE, a full-service integrated firm based in Orlando, announced today that Dani Alfonso has joined the creative team as a designer, and Christopher Judge, as one of the newest web developers – adding two esteemed employees to the ever-growing agency, and continuing the company’s advertising agency growth strategy. “We’re extremely …
BIGEYE welcomes the addition of its newest team members Read More »
Ron Swanson- it’s a name that brings to mind breakfast, Tammy’s, abhorrence for local government, and staying off the grid. In a particularly memorable scene from NBC’s hit show, “Parks and Recreation”, Ron receives a personalized pop-up ad on his computer and later discovers (to his horror) what happens when he Googles his home address. …
The top advertising trends for 2015 are here, are you ready Read More »
On this, “National Customer Appreciation Day” – how do you go above and beyond the “call of duty” to show your clients how much you care about them? I’m often asked if it’s more costly to pursue a new client, or if retaining existing clientele has the greatest impact on a company’s bottom line. While it …
Client Appreciation That Creates Real Brand Advocates Read More »
A company chooses how to compete in a given industry with its business model – also known as its plan to make big money! A business model states a firm’s logic, operations, and value. Companies must navigate between two considerations to shape its business model: 1. The first consideration is the value proposition. What is the …
Shaping Your Business Model Is More Important Than You Think Read More »
Does your brand need to appeal to the all-powerful Mom Market? If so, ask yourself the following three questions to ensure your target audience chooses your brand over the competition: 1. Is Our Brand Memorable? Is It Easy to Find When You Look? A brand that is not memorable lacks staying power. Though the brand …
3 Questions To Ask When Appealing to the Mom Market Read More »
