Author name: bigeyeuser

BIGEYE Wins Two Gold and Eight Silver 2015 American Advertising Awards

BIGEYE wins 2 Gold and 8 Silver 2015 American Advertising Awards

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ORLANDO, Fla. – March 10, 2015 – BIGEYE, a fully integrated advertising agency based in Orlando, Florida, was honored with two gold and eight silver 2015 American Advertising Awards, formerly the ADDY® Awards, at the recent American Advertising Federation-Orlando American Advertising Awards Gala held in the DeVos Family Room at the new Dr. Phillips Center …

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Creating effective retail visual merchandising displays

Leave a Comment / Direct-To-Consumer, Direct-to-Consumer Clothing, Food & Beverage, Health & Wellness / By

When it comes to retail strategy, the companies that are, indeed, “getting it right” understand the importance of effective retail visual merchandising displays. These are the oft-admired businesses that attract attention by partnering with merchandisers, designers and artists to conceptualize immaculate displays that garner attention – even from far away. Think of it this way: …

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Betting on an impulse: Visual retail merchandising

Leave a Comment / Audience, Audience Segmentation, Branding, Consumer Insights, Digital Targeting Services, Media & Analytics, Strategy & Positioning / By

Considering the prevalence (and incredible convenience) of online retail outlets such as Amazon, it’s no surprise that these channels are gaining popularity. In fact, a whopping 81% of shoppers research products online prior to completing a purchase, causing retailers with brick and mortar shops to grow increasingly creative – with even more compelling offers – in …

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What goes into the beauty of a brand’s social campaign

Leave a Comment / Branding, Campaign Creation & Development, Creative & Production, Healthcare, Messaging, Personal Care / By

Looking back at ad campaigns with lasting impact, one could safely gauge that the past year-and-a half has undoubtedly been that of taking an honest look in the mirror (naturally, pun intended) through judgment-free eyes – at least that’s been the mantra according to Dove. From the brand’s “Real Beauty Sketches” to the short video …

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What you should know about Snapchat advertising and teens

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I won’t lie: I wasn’t an early adopter of Snapchat when the disappearing-photo app first arrived on the scene. Call me a smidge shallow, but my rationale was always that if I’m going to take the time to capture a picture of my oh-so-perfectly arranged lunch in lighting so undeniably”#nofilter needed” good, then I’d like to at …

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Is there a link between organized chaos and creative clutter?

Leave a Comment / Branding, Perception Studies / By

As the old adage by Albert Einstein goes, “If a cluttered desk is the sign of a creative mind, if what then, is an empty desk a sign?” On the contrary, there’s an entire industry of self-help books and motivational speakers dedicated to “de-cluttering” your life, so surely there must be something wrong with a messy …

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The top three reasons Facebook advertising pays out

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To advertise on Facebook, or not to advertise on Facebook…that is the million dollar digital marketing question. It’s a common refrain among small and large businesses alike – even though 1.23 billion people (and counting) are using the popular social media site. With such a massive audience pool to begin with, it’s guaranteed that a good …

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For the love (of everything Valentine’s Day marketing)

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Ah, Valentine’s Day. It brings to mind candlelit dinners, flowers sent to the office, and eating entirely too much chocolate. For some, it might even rehash haunting memories of good ol’ Johnny from third grade who gave his handmade valentine to Sarah – while going steady with you. But as it turns out, most of the world isn’t …

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A few more free fonts that you need to add to your collection

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2015. A new year, a new list of our talented designers’ favorite fonts for you to peruse, download, and enjoy! And did we mention they’re free fonts? We all know that typography has grown to become an art form, one that has the potential to really attract an audience to – or detract their interest …

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