When operating in a highly saturated market, it is especially important for a business to have a competitive advantage that sets the company apart from the others. Finding that one thing that makes a business unique involves being innovative and thinking strategically about an industry. For example, Coca-Cola operates in the soda market with PepsiCo, …
Steps to Defining A Competitive Advantage In Your Market Read More »
Recently, tech blogs and trendsetters alike have been talking about Ello, a new social media site designed to serve as an alternative to Facebook. In many ways, it seems preposterous that a company would try to challenge – or even potentially replace – Facebook, which is by far one of the largest technology companies in the …
Assessing Ello and Emerging Social Media Sites For the New Year Read More »
In today’s fast-paced, technologically charged environment, it should come as no surprise that every company we interact with – whether digitally or in-person – is collecting information about us. The team at BIGEYE’s Florida marketing agency knows that the more apps we download, the more time we spend perusing websites, and consequently, the more frequently …
Why Customer Tracking Programs Using Data Mining Are A Win-Win Read More »
ORLANDO, Fla. – Nov. 19, 2014 – BIGEYE, a full-service integrated advertising agency based in Orlando, today announced it has been tapped by Fantastic Sams® Hair Salons for advertising services across the Central Florida region. Fantastic Sams is one of the world’s largest full-service hair care franchises, and BIGEYE’s region will cover approximately 19 locations …
BIGEYE named Ad Agency of Record for Central Florida Region Read More »
As of today, statistics show that 260,000 people in America drive electric cars. For those currently in the market for an automobile purchase, an electric car might seem like an impractical form of transportation. Electric cars are dissimilar from gas-powered vehicles, as evidenced by the shortage of charging stations in relation to Chevron locations on stretches of open road. …
Concept Innovation: What Does it Take to Innovate? Read More »
A client I once worked with, who specialized in online foreign language instruction, offered a series of classes for a relatively low rate, yet the business’ marketing director explained that they were experiencing an extremely low conversion rate – relative to the volume of visitors to their site. This was one of the most affordable …
Watch Out for the Bumps in the Road: Conversion Roadblocks Read More »
If you’ve thumbed through a timely Fortune Magazine article, or visited the publication’s website recently, you might be aware of the company’s marketing stance regarding the use of Apple Pay, a new automated payment feature on the iPhone 6. While paying with a phone is certainly interesting (and is, in fact, already commonplace in countries such …
Assessing the Future of Mobile Payments and how it will impact you Read More »
This Thanksgiving holiday, BIGEYE is giving thanks for the cornucopia of delicious recipes we plan to indulge in with family and friends! We’re all to familiar with the amazing community of fantabulous cooks that surround us, so we thought there’d be no better time than the present to launch “The BIG Recipe Exchange” – sharing our love of scrumptious …
Gobble, Gobble it all up, The BIG Recipe Exchange Read More »
In his book The Lean Startup, Eric Ries discusses iterative product design, development and launch, which he describes as “lean.” But, as many businesses are seeing, lean methodologies don’t just apply to startups. Even big businesses have plenty to learn by acting with a bias toward action. You see, many larger, more established businesses quickly …
Applying Lean Methodology On a Corporate Business Scale Read More »
ORLANDO, Fla. – November 3, 2014 – BIGEYE, a full-service integrated advertising agency based in Orlando, and the Downtown Arts District (DAD) this week announced the winner of its “BIGEYE on the Arts” contest – local artist German Lemus. “Our selection committee had a difficult decision to make with such highly talented artists submitting some of …
BIGEYE and Downtown Arts District Select Mural Contest Winner Read More »
