This Thanksgiving holiday, BIGEYE is giving thanks for the cornucopia of delicious recipes we plan to indulge in with family and friends! We’re all to familiar with the amazing community of fantabulous cooks that surround us, so we thought there’d be no better time than the present to launch “The BIG Recipe Exchange” – sharing our love of scrumptious …
Gobble, Gobble it all up, The BIG Recipe Exchange Read More »
In his book The Lean Startup, Eric Ries discusses iterative product design, development and launch, which he describes as “lean.” But, as many businesses are seeing, lean methodologies don’t just apply to startups. Even big businesses have plenty to learn by acting with a bias toward action. You see, many larger, more established businesses quickly …
Applying Lean Methodology On a Corporate Business Scale Read More »
ORLANDO, Fla. – November 3, 2014 – BIGEYE, a full-service integrated advertising agency based in Orlando, and the Downtown Arts District (DAD) this week announced the winner of its “BIGEYE on the Arts” contest – local artist German Lemus. “Our selection committee had a difficult decision to make with such highly talented artists submitting some of …
BIGEYE and Downtown Arts District Select Mural Contest Winner Read More »
At our Orlando marketing agency, we believe influencer marketing can be a valuable part of any company’s marketing strategy. Influencers have the power to be “in the know” about what’s cool and interesting; something about who they are attracts others to them, which can result in an increased brand following. Many times, these influencers can …
Influence the Influencer, the BIGEYE how to guide Read More »
Throughout your day, how long do you go without sending or receiving a text message? While I’ve been putting this post together, I’ve already sent six texts… and it’s only 8:30 a.m.! It’s no wonder marketers are starting to truly understand the value of reaching customers via text. Alongside messages from people you care about, …
The Changing Nature of SMS Marketing for Businesses Read More »
A client I once worked with offered a series of language classes for a relatively low rate, yet the business had an extremely low conversion rate relative to the number of people who visited the site. This was one of the most affordable language programs in town, but conversion rates were at a dismal 4%. …
Optimizing Your Website Experience for Conversions Read More »
Social media is an important channel of interactive, two-way messaging for many industries, and banking and financial institutions stand to greatly benefit from using this medium to help distribute information. Although social media outlets provide opportunities for banks to engage with current and potential customers, there are also obstacles that banks must overcome to implement …
Online Reputation Management In the Banking Industry Read More »
In an era of never-ending content, it’s hard for companies to compete without numerous audience touch points to help generate interest in their business. However, some of the top businesses have learned to navigate this digital terrain effectively by emphasizing content. Think of sites as varied as LinkedIn, BuzzFeed and Moz. The marketers at each …
Create A Winning Content Strategy For Your Business Read More »
Living in a digital age, we are privy to the technological shifts that are occurring on an everyday basis. Almost everything we do requires some assistance from high-powered technology, including handling our finances. The days of the brick-and-mortar bank location seem to be numbered, with many banking locations shutting down in favor of investing more …
Does the Need Still Exist for Brick-and-Mortar Banks? Read More »
There’s an old episode of the hit television show The Office where the now infamous boss, Michael Scott (played by Steve Carell), hires his nephew to work for Dunder Mifflin Paper Company. Rather than providing any sort of value to the company and the employees therein, Scott’s nephew becomes a burden, creating more problems than …
The Guide To The Social Media Management Juggernaut Read More »
