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Why Customer Tracking Programs Using Data Mining Are A Win-Win

Leave a Comment / Audience, Consumer Insights, Creative & Production, Media & Analytics, Media Analysis & Measurement, Website Development / By

In today’s fast-paced, technologically charged environment, it should come as no surprise that every company we interact with – whether digitally or in-person – is collecting information about us. The team at BIGEYE’s Florida marketing agency knows that the more apps we download, the more time we spend perusing websites, and consequently, the more frequently …

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Fantastic Sams® Hair Salons Names BIGEYE Ad Agency of Record for Central Florida Region

BIGEYE named Ad Agency of Record for Central Florida Region

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ORLANDO, Fla. – Nov. 19, 2014 – BIGEYE, a full-service integrated advertising agency based in Orlando, today announced it has been tapped by Fantastic Sams® Hair Salons for advertising services across the Central Florida region. Fantastic Sams is one of the world’s largest full-service hair care franchises, and BIGEYE’s region will cover approximately 19 locations …

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Concept Innovation What Does it Take To Innovate

Concept Innovation: What Does it Take to Innovate?

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As of today, statistics show that 260,000 people in America drive electric cars. For those currently in the market for an automobile purchase, an electric car might seem like an impractical form of transportation. Electric cars are dissimilar from gas-powered vehicles, as evidenced by the shortage of charging stations in relation to Chevron locations on stretches of open road. …

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Watch Out for the Bumps in the Road: Conversion Roadblocks

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A client I once worked with, who specialized in online foreign language instruction, offered a series of classes for a relatively low rate, yet the business’ marketing director explained that they were experiencing an extremely low conversion rate – relative to the volume of visitors to their site. This was one of the most affordable …

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Assessing the Future of Mobile Payments and how it will impact you

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If you’ve thumbed through a timely Fortune Magazine article, or visited the publication’s website recently, you might be aware of the company’s marketing stance regarding the use of Apple Pay, a new automated payment feature on the iPhone 6. While paying with a phone is certainly interesting (and is, in fact, already commonplace in countries such …

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The big recipe exchange

Gobble, Gobble it all up, The BIG Recipe Exchange

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This Thanksgiving holiday, BIGEYE is giving thanks for the cornucopia of delicious recipes we plan to indulge in with family and friends! We’re all to familiar with the amazing community of fantabulous cooks that surround us, so we thought there’d be no better time than the present to launch “The BIG Recipe Exchange” – sharing our love of scrumptious …

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Big Business Lean Methods

Applying Lean Methodology On a Corporate Business Scale

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In his book The Lean Startup, Eric Ries discusses iterative product design, development and launch, which he describes as “lean.” But, as many businesses are seeing, lean methodologies don’t just apply to startups. Even big businesses have plenty to learn by acting with a bias toward action. You see, many larger, more established businesses quickly …

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BIGEYE and Downtown Arts District Select Mural Contest Winner

BIGEYE and Downtown Arts District Select Mural Contest Winner

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ORLANDO, Fla. – November 3, 2014 – BIGEYE, a full-service integrated advertising agency based in Orlando, and the Downtown Arts District (DAD) this week announced the winner of its “BIGEYE on the Arts” contest – local artist German Lemus. “Our selection committee had a difficult decision to make with such highly talented artists submitting some of …

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Influence The Influencer

Influence the Influencer, the BIGEYE how to guide

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At our Orlando marketing agency, we believe influencer marketing can be a valuable part of any company’s marketing strategy. Influencers have the power to be “in the know” about what’s cool and interesting; something about who they are attracts others to them, which can result in an increased brand following. Many times, these influencers can …

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The Changing Nature of SMS Marketing for Businesses

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Throughout your day, how long do you go without sending or receiving a text message? While I’ve been putting this post together, I’ve already sent six texts… and it’s only 8:30 a.m.! It’s no wonder marketers are starting to truly understand the value of reaching customers via text. Alongside messages from people you care about, …

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