Propelling Flex to household
recognition through innovative
television media strategy.
Audience Research, Strategy, Media Planning and Buying,
Programmatic Advertising, CTV and OTT Advertising
Flex, the leading sustainable period care brand, partnered with Bigeye to address the challenges of low brand visibility and boost sales through an unconventional television media plan. Our approach involved extensive audience research, creating microsegment audiences for targeted and personalized strategies. Leveraging this, the agency identified television advertising opportunities aligned with Flex's goals, resulting in a groundbreaking media strategy with preliminary impressions exceeding 100 million. Negotiating added value offerings surpassed $190,000, including $60,000 in added value impressions, showcasing the campaign's efficiency with an estimated $30 eCPM. Flex is positioned to not only gain increased visibility, but also substantial added value, demonstrating our ability to transform challenges into opportunities and position Flex for sustained growth and recognition through innovative television media planning.
Strategy behind choosing placements:
report binge-watching television
report watching more content now
report watching in an ad-free viewing experience
report watching television content on their laptops or phones rather than a traditional TV
report watching more niche television content