From inception to impact:
propelling Luma & Leaf to
skincare success in record time.

Luma & Leaf, a newcomer in the skincare industry, partnered with Bigeye to establish a robust brand identity and execute a successful product launch in the competitive market. Bigeye began by naming the company and conducting in-depth audience research to understand consumer preferences. This comprehensive approach included developing audience personas which led to a unique brand identity and packaging, creating a product-focused Shopify website, and implementing a multi-channel marketing plan with digital marketing and influencer strategies. Business intelligence tools informed key decisions, aligning the strategy with market dynamics. The results were immediate and impactful, with Luma & Leaf achieving significant sales within days of the launch, marking its emergence as a notable player in the skincare market. Bigeye's expertise in DTC marketing and data-driven strategies played a pivotal role in the brand's successful entry and positioned Luma & Leaf for sustained growth and success in the competitive skincare landscape.