Pioneering
sustainable luxury
in the Southeast.
CLIENT:
Wellory Living
SERVICES:
Strategy and Design, Naming, Brand Identity, Messaging, Campaign Creation and Development, Adaptable Creative, Copywriting, Website and Voice Development, Signage Design
Facing the challenge of developing a brand for the groundbreaking Wellory Living, an innovative Net-Zero Emissions Residential project in Huntsville, Alabama, our goal was to resonate with a health-conscious, active, and environmentally aware multigenerational audience. Our strategic approach focused on crafting a brand identity that highlighted Wellory Living's commitment to Net Zero living and sophisticated design. Emphasizing sustainable luxury, the brand positioned Wellory Living as a refreshing vision making sustainability attainable. The results were remarkable, with Wellory Living emerging as a pioneer in sustainable luxury living in the Southeast. The brand effectively communicated its commitment to Net-Zero living and the provision of a serene, sophisticated lifestyle, resonating with a diverse audience and showcasing the success of our strategy in making sustainable living both attainable and desirable in the vibrant Midcity District of Huntsville, Alabama.
