Next Generation Retail with Renee Hartmann
Our guest Renee Hartmann, co-author of Next Generation Retail, discusses ways retailers and brand marketers can embrace new technologies for retail innovation.
Audience Analysis
The Future Normal with Rohit Bhargava
Co-author of The Future Normal, Rohit Bhargava discusses consumer trends and non-obvious ideas that will shape work, health, media, and more in the next decade.
Inclusive Marketing Encore with Sonia Thompson
Sonia Thompson is a recognized expert on inclusive marketing. In this encore episode, Sonia shares her experiences as a Black woman that led her to notice how brands and retailers struggled to engage people who didn’t fit into what has been considered mainstream. Sonia discusses the success of Rihanna’s Fenty brand and Target’s focus on co-creating with Black employees and suppliers. Sonia also addresses common misconceptions about the Black community and representation in ads.
Influencer Marketing with Marley Goldin
A mom, foodie, creator and environmental scientist, Marley Goldin joins us to discuss Influencer marketing and creating an attainable eco-friendly lifestyle.
Engage! How To Turn Your Bored Customers Into Brand Fanatics
Consumer psychologist, marketing professor, and bestselling author Michael Solomon discusses his new online course focused on consumer engagement – Engage!
Lateral Thinking for Every Day with Paul Sloane
Innovation expert and author Paul Sloane joins us to discuss his book, Lateral Thinking For Every Day, and its applications for brand marketers and advertisers.
Frameworks and Models for Behavior Change with Chris Harvey of Activate Research
Chris Harvey of Activate Research shares some favorite models and frameworks that can help researchers better understand, predict, and change consumer behavior.
AI Strategy for Sales and Marketing with Katie King
AI expert and author Katie King joins us to discuss her book, AI Strategy for Sales and Marketing, exploring use cases for brand marketers and advertisers.
The Creator Economy & AI with Nick Wolny
Making his third appearance on the podcast, Nick Wolny is the Senior Editor of the Financial Independence Vertical at NextAdvisor, in partnership with Time. Nick’s career includes freelance writing, business consulting, and he’s a leading voice on LGBTQ+ capitalism. Nick joins us for a lively discussion about the evolution of the creator economy, and how new AI tools such as DALL-E and ChatGPT will impact marketers and creators in 2023.
Season 10 Preview
The new year brings a new season of IN CLEAR FOCUS – Bigeye’s podcast on the business of advertising. Enjoy this preview episode of upcoming interviews.