Using Semiotics in Marketing, 2nd Edition with Dr. Rachel Lawes
Learn how Using Semiotics in Marketing takes readers from problem identification to insight in a self-contained course. Get 25% off: BIGEYE25 on KoganPage.com.
Audience Analysis
Bigeye’s National Pet Owners Study: Part 2
Results from Bigeye’s new 2023 US Pet Owners Study reveal over one-half follow pet influencers. Access our pet marketing data at bigeyagency.com/pets-23
Bigeye’s 2023 US Pet Owners Study
Results from Bigeye’s new 2023 US Pet Owners Study reveal 97 percent consider their pets to be family members. What are the implications for pet care marketing?
Using Mobile Ethnography for Consumer Insights with David Kaye
Expert Dave Kaye talks about his love for qualitative research. Dave discusses his mobile-based ethnographic research platform, Field Notes, which allows researchers to capture consumers’ lives through their smartphones using video, photos, text, and screen recording features. We also explore some case studies and talk about how Dave’s business, Peek Content, guarantees high-quality videos for …
Using Mobile Ethnography for Consumer Insights with David Kaye Read More »
Next Generation Retail with Renee Hartmann
Our guest Renee Hartmann, co-author of Next Generation Retail, discusses ways retailers and brand marketers can embrace new technologies for retail innovation.
The Future Normal with Rohit Bhargava
Co-author of The Future Normal, Rohit Bhargava discusses consumer trends and non-obvious ideas that will shape work, health, media, and more in the next decade.
Inclusive Marketing Encore with Sonia Thompson
Sonia Thompson is a recognized expert on inclusive marketing. In this encore episode, Sonia shares her experiences as a Black woman that led her to notice how brands and retailers struggled to engage people who didn’t fit into what has been considered mainstream. Sonia discusses the success of Rihanna’s Fenty brand and Target’s focus on co-creating with Black employees and suppliers. Sonia also addresses common misconceptions about the Black community and representation in ads.
Influencer Marketing with Marley Goldin
A mom, foodie, creator and environmental scientist, Marley Goldin joins us to discuss Influencer marketing and creating an attainable eco-friendly lifestyle.
Engage! How To Turn Your Bored Customers Into Brand Fanatics
Consumer psychologist, marketing professor, and bestselling author Michael Solomon discusses his new online course focused on consumer engagement – Engage!
Lateral Thinking for Every Day with Paul Sloane
Innovation expert and author Paul Sloane joins us to discuss his book, Lateral Thinking For Every Day, and its applications for brand marketers and advertisers.