Audience Analysis

Expert Dave Kaye talks about his love for qualitative research. Dave discusses his mobile-based ethnographic research platform, Field Notes, which allows researchers to capture consumers’ lives through their smartphones using video, photos, text, and screen recording features. We also explore some case studies and talk about how Dave’s business, Peek Content, guarantees high-quality videos for …

Using Mobile Ethnography for Consumer Insights with David Kaye Read More »

Our guest Renee Hartmann, co-author of Next Generation Retail, discusses ways retailers and brand marketers can embrace new technologies for retail innovation.

Co-author of The Future Normal, Rohit Bhargava discusses consumer trends and non-obvious ideas that will shape work, health, media, and more in the next decade.

Sonia Thompson is a recognized expert on inclusive marketing. In this encore episode, Sonia shares her experiences as a Black woman that led her to notice how brands and retailers struggled to engage people who didn’t fit into what has been considered mainstream. Sonia discusses the success of Rihanna’s Fenty brand and Target’s focus on co-creating with Black employees and suppliers. Sonia also addresses common misconceptions about the Black community and representation in ads.

A mom, foodie, creator and environmental scientist, Marley Goldin joins us to discuss Influencer marketing and creating an attainable eco-friendly lifestyle.

Consumer psychologist, marketing professor, and bestselling author Michael Solomon discusses his new online course focused on consumer engagement – Engage!

Innovation expert and author Paul Sloane joins us to discuss his book, Lateral Thinking For Every Day, and its applications for brand marketers and advertisers.

Chris Harvey of Activate Research shares some favorite models and frameworks that can help researchers better understand, predict, and change consumer behavior.

AI expert and author Katie King joins us to discuss her book, AI Strategy for Sales and Marketing, exploring use cases for brand marketers and advertisers.

Making his third appearance on the podcast, Nick Wolny is the Senior Editor of the Financial Independence Vertical at NextAdvisor, in partnership with Time. Nick’s career includes freelance writing, business consulting, and he’s a leading voice on LGBTQ+ capitalism. Nick joins us for a lively discussion about the evolution of the creator economy, and how new AI tools such as DALL-E and ChatGPT will impact marketers and creators in 2023.