Audience Analysis Archives

Resurrecting Retail with Doug Stephens

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Consumer Insights, Content Marketing, Creative & Production, Direct-To-Consumer, Podcast / By bigeyeuser

Doug Stephens is an internationally recognized retail futurist. His new book, Resurrecting Retail, explores the challenges today’s big-box retailers face from online giants like Amazon and niche, direct-to-consumer brands. We discuss how retailers are responding with innovative, immersive shopping experiences that bring customers back to physical stores. Doug identifies the emerging technologies that will shape the future of shopping for the remainder of this decade and beyond.

Best Buyer Personas with Adrienne Barnes

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Branding, Consumer Insights, Content Marketing, Creative & Production, Persona Building, Podcast / By bigeyeuser

This week’s guest is a content strategist who believes traditional Buyer Personas often fail to deliver the results marketers expect. Adrienne Barnes shares her process for creating the “Best Buyer Personas” and explains how her research pointed to improvements that eliminate many subconscious biases that traditional Persona development practices introduce. Adrienne also discusses some of the practical ways in which Personas can help align the work of sales and marketing teams.

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Everything You Need to Know About Living in Austin, Texas

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Consumer Insights, Market Intelligence, Multi-Family, Qualitative Research, Quantitative Research, Real Estate, Uncategorized / By bigeyeuser

Learn everything you wanted to know about what makes Austin, Texas weird from the people that call it home. Download our Austin, TX research report to review all of the details. Introduction The capital city of Texas, Austin is the 11th-most populous city in the United States and the seat of Travis County. Located nearly …

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Gen Z and Gender Identity: Toss Out the Stereotypes

Leave a Comment / Audience, Audience Analysis / By bigeyeuser

Gen Z wants gender inclusion, and brands that conduct customer persona research may uncover a larger market with these younger buyers. In a week when a lot of the news covered a tragic fire caused by a so-called gender reveal party, it’s sort of ironic to realize that today’s babies may not grow up to …

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What an Audience Analysis Agency Thinks About True Crime

Leave a Comment / Audience, Audience Analysis / By bigeyeuser

What kind of people like true crime podcasts, documentaries, and articles? Learn how a brand personas agency views true crime fans. Everybody’s heard the old adage that says crime doesn’t pay, especially in the long run. Plenty of stories about the eventual fates of criminals prove the saying true in some sense. They often end …

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Demystifying the DINK Demographic for Creating Brand Personas

Leave a Comment / Audience, Audience Analysis, Audience Segmentation / By bigeyeuser

The DINK demographic usually has more time and money to spend on themselves, so it’s worthwhile to explore the dual-income, no-kids market. Everybody has heard of the Gen Z, Gen X, Millennial, Baby Boomer, and Greatest Generation. However, the DINK demographic, short for Dual Income and No Kids, has now entered marketing lingo. Since any audience …

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CPG Brands: Who Makes Household Decisions in Families?

Leave a Comment / Audience, Audience Analysis, Consumer Insights / By bigeyeuser

When it comes to CPG brands, determining the likely marketing audience should be listed at the top of any marketing plan. Find out who decides what to buy. As one of the first steps to develop a marketing plan, a CPG marketing agency will conduct audience research. Obviously, they need to learn as much as …

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Putting the Persona in Persona-Based Marketing

Leave a Comment / Audience, Audience Analysis, Branding, Persona Building / By bigeyeuser

If you want to understand your audience, identify their pain points and win them over, persona-based marketing is critically important. Know Your Customer — it’s the First Commandment of Marketing. It’s also the reason why persona-based marketing is so critically important for modern brands. Without identifying who your customers are, you can’t understand what motivates them, identify their pain …

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Four Audience Targeting Strategies for Your Product

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Digital Targeting Services, Media & Analytics / By bigeyeuser

Audience targeting can help you identify who your ideal customers are and help you create relevant and resonant marketing messages. Few things are sadder than wasted potential — and that applies to both people and products. If you build a great product or service and can’t get it in front of the right audiences, your …

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Know Your Audience with Persona Development

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Branding, Consumer Insights, Marketing/Business, Persona Building / By bigeyeuser

You may think that you already know your target marketing audience, but without persona development, you may be shooting in the dark. It’s marketing 101: The first step to effective branding and advertising is knowing your audience. And there is no better way to fully understand your audience than a well-crafted buyer persona. Forbes Magazine …

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