Audience Analysis

Nancy Harhut is the author of this month’s Bigeye Book Club selection, Using Behavioral Science in Marketing, and discusses how to drive more leads that convert.

Bigeye’s Tim McCormack and Maegan Trinidad discuss cookieless digital advertising and how they’re responding to new challenges in audience targeting.

Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she’s learned about the art and science of creating engaging and effective inbound marketing. We discuss Melanie’s framework …

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Andrew Jenkins is the author of Social Media Marketing for Business: Scaling an integrated social media strategy across your organization, this month’s Bigeye Book Club selection. Reflecting case studies from his time client-side and agency-side, Andrew shares practical tips, social tools, and content strategies applicable to organizations of any size. IN CLEAR FOCUS listeners can claim a 20 percent discount at KoganPage.com by using the promo code BIGEYE20 at checkout.

While many people profess a desire to help fight climate change by engaging in more sustainable behaviors, there’s often a gap between people’s expressed intentions and their actual behaviors.

Qualitative researcher Jon Cohen joins us to explain why we can’t trust what people say – and how their answers can lead us astray. Jon shares invaluable lessons learned from his career in consumer insights and discusses key ideas and frameworks in his book, Asking for Trouble. Jon demonstrates how researchers can ask better questions and listen harder to get closer to consumer truths – leveraging insights to develop more imaginative creative ideas and compelling communications.

Qualitative researcher Jon Cohen joins us to explain why we can’t trust what people say – and how their answers can lead us astray. Jon shares invaluable lessons learned from his career in consumer insights and discusses key ideas and frameworks in his book, Asking for Trouble. Jon demonstrates how researchers can ask better questions and listen harder to get closer to consumer truths – leveraging insights to develop more imaginative creative ideas and compelling communications.

The third in a special series of podcasts reflecting consumer insights from Bigeye’s national study, Retail Disrupted. In this episode, we identify the factors that most influence consumers’ brand choices and look at COVID-19’s impact on people’s attitudes toward recycling, upcycling, and sustainability.

Projective techniques are powerful consumer insights tools – but are often misunderstood. Our guests, Dr. John Whittle and Nigel Roth share ways in which projectives can uncover consumers’ deepest motivations, responses, and how they really feel about brands. We discuss real-world case studies and hear recommendations on how and when to use different projectives. A fascinating dive into techniques that encourage participants’ imagination, expression, and free association.

es of podcasts reflecting consumer insights from Bigeye’s national study, Retail Disrupted, looks at the role that smart speakers and displays play in consumers’ shopping behaviors.