Audience Analysis

Julian Bleecker discusses the development Design Fiction, a practice he pioneered for imagining future scenarios through the creation of tangible artifacts.

Mark Shayler discusses his book, “You Can’t Make Money from a Dead Planet” about profitable sustainability, the circular economy, and combating climate anxiety.

Jenni Romaniuk, Associate Director, the Ehrenberg-Bass Institute, discusses her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow’ World.

Carl Klevbo of MyTelescope on share of search as a metric to assess brand awareness, forecast market dynamics, and reflect the impact of brand-building media.

Jim Kraus of the Buyer Persona Institute explains how a qualitative research method, the Five Rings of Insight, informs Buyer Personas to improve marketing.

Award-winning creative strategist and MAIP mentor Alex Santiago discusses humanizing brands, multicultural advertising, and his book, “Stop Asking For Logos.”

Consumer insights from Helen Edwards and “From Marginal To Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes – and How to Get There First.”

Scott Smith and Susan Cox-Smith of strategic foresight consultancy Changeist are co-authors of “Future Cultures: How To Build A Future-Ready Organization Through Leadership.” Scott and Susan explain the practice of applied futures and how to be better prepared for a range of potential futures by embracing creative thinking and innovative methodologies. Listeners receive a 25 percent discount on “Future Cultures” at KoganPage.com by using the promo code BIGEYE25 at checkout.

B2B marketing expert Mark Stouse discusses how his platform ProofAnalytics.ai supports decision-making and shares leadership insights from his upcoming book.

Examining how smart packaging enhances CPG brands’ digital engagement, marketing, and sustainability messaging with connected packaging expert Jenny Stanley.