Lateral Thinking for Every Day with Paul Sloane
Innovation expert and author Paul Sloane joins us to discuss his book, Lateral Thinking For Every Day, and its applications for brand marketers and advertisers.
Audience Segmentation
Frameworks and Models for Behavior Change with Chris Harvey of Activate Research
Chris Harvey of Activate Research shares some favorite models and frameworks that can help researchers better understand, predict, and change consumer behavior.
AI Strategy for Sales and Marketing with Katie King
AI expert and author Katie King joins us to discuss her book, AI Strategy for Sales and Marketing, exploring use cases for brand marketers and advertisers.
The Creator Economy & AI with Nick Wolny
Making his third appearance on the podcast, Nick Wolny is the Senior Editor of the Financial Independence Vertical at NextAdvisor, in partnership with Time. Nick’s career includes freelance writing, business consulting, and he’s a leading voice on LGBTQ+ capitalism. Nick joins us for a lively discussion about the evolution of the creator economy, and how new AI tools such as DALL-E and ChatGPT will impact marketers and creators in 2023.
Season 10 Preview
The new year brings a new season of IN CLEAR FOCUS – Bigeye’s podcast on the business of advertising. Enjoy this preview episode of upcoming interviews.
Social Selling with Timothy Hughes
Timothy Hughes, author of our featured book, Social Selling, discusses how to create digital communities and turn curated online relationships into sales.
Using Semiotics in Retail with Dr. Rachel Lawes (Encore)
The author of Using Semiotics In Retail, Dr. Rachel Lawes explains how semiotics can help retailers and brand marketers boost sales.
Audio Branding (Encore)
Audio branding: harnessing the power of music and sound to elevate brand storytelling. Hear how brands can grow by triggering consumers’ emotional associations.
Cyber Week Special
With 166 million Americans shopping for deals, a special episode to coincide with the most important shopping week of the year. Previous guests Doug Stephens, Devora Rogers, Ibrahim Ibrahim, and Ksenia Newton discuss how retail is evolving. We discuss trends in shopping behaviors: the growing importance of social media for brand discovery, logistical challenges facing …
Inclusive Marketing Special
To coincide with this month’s Bigeye Book Club selection, a special episode featuring previous podcast guests’ ideas and advice about inclusive marketing.