Marketers and advertisers have always sought new and better ways to understand and target their audience. If you can do this well, your odds of success increase exponentially. Technological tools have revolutionized this process, giving us unprecedented insight into who our audiences are, and ultimately lead to how we can best identify and reach them. And …
Why Building a Fence Is the Best Recipe for Restaurant Success Read More »
Only 2% of visitors convert their first visit to most sites. But using marketing segmentation to retarget that remaining 98% can boost conversions by 70%, according to Invespcro. And it’s much easier to accomplish than you think. Establish a relationship with your customers using audience analysis Understanding who you are talking to is the foundation …
Why Knowing Your Audience Is the Key to Marketing Segmentation Read More »
A staggering 64% of consumers cite shared values as a reason to choose or stay with a brand, which is why clear and effective brand positioning can make or break your organization’s success. Whether you have a strong position within the marketplace, or are a budding entrepreneur building your brand, these four steps will help …
4 steps You Need to Take to Nail Your Brand Positioning This Year Read More »
As featured in an earlier blog post, millennials represent 92 million in the United States and are reaping the benefits of improved financial conditions after bouncing back from the recession hit. These young adults are ripe for new banking relationships and considering new bank products to suit their needs, such as checking and savings accounts. This …
How to develop a successful bank conversion marketing program Read More »
Contemporary retail marketing is a brave new world. While some basic principles remain when it comes to implementing effective retail marketing strategies, others have evolved to acknowledge and appeal to the new breed of consumer. Does your business have what it takes to succeed in today’s dynamic landscape? Let’s take a closer look at three critical components of …
Why perfecting the retail marketing mix is important Read More »
Whether making a last minute push to meet year-end numbers or simply subscribing to the reality of “use it or lose it,” most retailers pick up the pace when it comes to their Q3 and Q4 marketing methods. Wondering how to aim for and achieve the best possible results? Consider these seven proven ways to …
How to spend your Q3 and Q4 retail marketing dollars Read More »
Considering the prevalence (and incredible convenience) of online retail outlets such as Amazon, it’s no surprise that these channels are gaining popularity. In fact, a whopping 81% of shoppers research products online prior to completing a purchase, causing retailers with brick and mortar shops to grow increasingly creative – with even more compelling offers – in …
Betting on an impulse: Visual retail merchandising Read More »
When operating in a highly saturated market, it is especially important for a business to have a competitive advantage that sets the company apart from the others. Finding that one thing that makes a business unique involves being innovative and thinking strategically about an industry. For example, Coca-Cola operates in the soda market with PepsiCo, …
Steps to Defining A Competitive Advantage In Your Market Read More »
For resort marketers, community management can present challenges unique to the industry. A high-end resort has different needs than, say, a massive chain of budget hotels, and as such it’s important to understand the “lay of the land” to reach the correct audience. While there is no one right way to accomplish this feat, the …
Resort Marketing & Community Management: The ins and outs Read More »
Parents are always looking for ways to save money. If you have kids of your own, you know just how expensive it can be to feed, clothe and entertain an 8-year-old ball of energy. In fact, Parenting Magazine says the average child costs about $15,000 a year (and that doesn’t even include extras like private …
What a Bargain! Successful Strategies for Marketing to Parents Read More »
