Audience Segmentation Archives

Resurrecting Retail with Doug Stephens

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Consumer Insights, Content Marketing, Creative & Production, Direct-To-Consumer, Podcast / By bigeyeuser

Doug Stephens is an internationally recognized retail futurist. His new book, Resurrecting Retail, explores the challenges today’s big-box retailers face from online giants like Amazon and niche, direct-to-consumer brands. We discuss how retailers are responding with innovative, immersive shopping experiences that bring customers back to physical stores. Doug identifies the emerging technologies that will shape the future of shopping for the remainder of this decade and beyond.

Best Buyer Personas with Adrienne Barnes

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Branding, Consumer Insights, Content Marketing, Creative & Production, Persona Building, Podcast / By bigeyeuser

This week’s guest is a content strategist who believes traditional Buyer Personas often fail to deliver the results marketers expect. Adrienne Barnes shares her process for creating the “Best Buyer Personas” and explains how her research pointed to improvements that eliminate many subconscious biases that traditional Persona development practices introduce. Adrienne also discusses some of the practical ways in which Personas can help align the work of sales and marketing teams.

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Everything You Need to Know About Living in Austin, Texas

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Consumer Insights, Market Intelligence, Multi-Family, Qualitative Research, Quantitative Research, Real Estate, Uncategorized / By bigeyeuser

Learn everything you wanted to know about what makes Austin, Texas weird from the people that call it home. Download our Austin, TX research report to review all of the details. Introduction The capital city of Texas, Austin is the 11th-most populous city in the United States and the seat of Travis County. Located nearly …

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Demystifying the DINK Demographic for Creating Brand Personas

Leave a Comment / Audience, Audience Analysis, Audience Segmentation / By bigeyeuser

The DINK demographic usually has more time and money to spend on themselves, so it’s worthwhile to explore the dual-income, no-kids market. Everybody has heard of the Gen Z, Gen X, Millennial, Baby Boomer, and Greatest Generation. However, the DINK demographic, short for Dual Income and No Kids, has now entered marketing lingo. Since any audience …

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Four Audience Targeting Strategies for Your Product

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Digital Targeting Services, Media & Analytics / By bigeyeuser

Audience targeting can help you identify who your ideal customers are and help you create relevant and resonant marketing messages. Few things are sadder than wasted potential — and that applies to both people and products. If you build a great product or service and can’t get it in front of the right audiences, your …

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Know Your Audience with Persona Development

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Branding, Consumer Insights, Marketing/Business, Persona Building / By bigeyeuser

You may think that you already know your target marketing audience, but without persona development, you may be shooting in the dark. It’s marketing 101: The first step to effective branding and advertising is knowing your audience. And there is no better way to fully understand your audience than a well-crafted buyer persona. Forbes Magazine …

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Transmedia Storytelling as an Effective Theme Park Marketing Strategy

Leave a Comment / Audience, Audience Segmentation, Branding, Entertainment, Messaging, Strategy & Positioning, Tourism Hospitality Convention / By bigeyeuser

In a lot of ways, developing an effective theme park marketing strategy evokes quite the “roller coaster” of experiences. There are highs and lows and oftentimes, it even throws you for a loop! But- it doesn’t have to always be that way, particularly when you have a good sense of what your target audience is …

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What Drones Can Teach Marketers About Knowing Their Audience

Leave a Comment / Audience, Audience Analysis, Audience Segmentation / By bigeyeuser

Horse races are in the past and drone races are taking over the tech and the advertising world – you’re gonna need an audience segmentation consultant. Any great audience segmentation consultant will tell you it’s essential to know your market. Yet the real challenge often comes next: How do you make your brand stand out to your …

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Dramatically Improve Your Content Marketing Strategy in 4 steps

Leave a Comment / Audience, Audience Segmentation, Marketing/Business / By bigeyeuser

Don’t let your content get the best of you, work with a content marketing agency to take a load off and increase your overall performance. There’s no doubt that content marketing is a critically important differentiator for businesses. The industry is experiencing explosive growth, and top content marketing agencies are busier than ever. Yet many organizations remain dissatisfied with the results their …

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Why Building a Fence Is the Best Recipe for Restaurant Success

Leave a Comment / Audience, Audience Segmentation, Marketing/Business / By bigeyeuser

Marketers and advertisers have always sought new and better ways to understand and target their audience. If you can do this well, your odds of success increase exponentially. Technological tools have revolutionized this process, giving us unprecedented insight into who our audiences are, and ultimately lead to how we can best identify and reach them. And …

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