Audience Segmentation

Matthew Herbert, co-founder and co-CEO of SaaS research platform Tracksuit, discusses measuring brand awareness and marketing effectiveness, building on insights from co-founder James Hurman’s presentation, “The Awareness Advantage” at Cannes Lions last week. Matt shares advice on balancing brand building with performance marketing and suggests key metrics for product launches. He also addresses measuring brand …

Tracksuit Reveals The Awareness Advantage with Matthew Herbert Read More »

In this week’s episode, guest Priscilla McKinney, CEO of Little Bird Marketing and the author of “Collaboration is the New Competition,” shares her insights on shifting mindsets in marketing and advertising. Learn about Priscilla’s proven framework for successful collaboration and the concept of “itchy backs,” illustrated with real-world examples. Discover how to identify opportunities, overcome …

Collaboration is the New Competition with Priscilla McKinney Read More »

Guest Matt Swalley, co-founder and Chief Business Officer at Omneky, discusses his AI-driven advertising technology startup. Matt explains how Omneky’s platform leverages AI and computer vision to generate and optimize personalized digital ad creative at scale, showcasing several client success stories. Matt also discusses the future of AI in advertising, provides practical advice for developing …

Omneky AI-Driven Ads At Scale with Matt Swalley Read More »

Kathy Guzmán Galloway, a seasoned CPG strategist known to her clients as The Clarity Wizard, shares insights on her unique brand positioning framework and the impact of consumer research on effective brand strategy. Kathy discusses the role of multicultural marketing in brand positioning and future trends shaping the CPG space. Learn how brand positioning can …

Brand Positioning with Kathy Guzmán Galloway Read More »

Jim Pietruszynski, the CEO of the Chicago-based branding agency Soulsight, explains how to uncover and leverage the hidden, emotional drivers of consumer behavior. With over three decades of experience working with iconic CPG brands, including Nike, Campbell’s, and Coors, Jim shares his expertise on some of the ways brands can understand the powerful emotions that …

Emotional Drivers of Consumer Behavior with Jim Pietruszynski Read More »

Our guest this week is Cody Schneider, the co-founder and CEO of Swell AI. Cody discusses how AI is revolutionizing content creation and marketing and explains how Swell AI’s platform automates workflows, repurposes content, and streamlines distribution. Cody believes businesses must become media companies, using interviews and AI tools to build trust and drive discovery, …

Scaling Content Creation with Cody Schneider Read More »

Guest Dr. Anastasia Kārkliņa Gabriel is the author of “Cultural Intelligence for Marketers.” Anastasia shares her insights on building inclusive marketing strategies through the four Cs of cultural intelligence: culture, communication, critical consciousness, and community. We discuss moving from performative to genuine inclusivity, examining DTC brand Billie and Dove’s “Real Beauty” campaigns. Save 25% on …

Cultural Intelligence for Marketers Read More »

Guests Nicole Munsey and Dana Keilman, co-founders of consumer insights consultancy Morning Light Strategy, discuss the largely untapped potential of the 50-plus market, which they characterize as “The NextGen Consumer.” Debunking common myths and misconceptions about this audience, Dana and Nicole explain how their research identifies extended ecosystems of family decision-makers, the relevance of emerging …

The NextGen Consumer with Morning Light Strategy Read More »

Guest Pat LaCroix discusses his career in advertising and the transition to brand-side roles with CVS Health and Bose. Today, Pat is the EVP of Strategic Partnerships at Seekr Technologies, an AI company that offers content evaluation solutions. Pat discusses how Seekr’s AI platform analyzes brand safety and suitability for advertisers and, in this election …

Evaluating Brand Safety with Seekr AI with Pat LaCroix Read More »

Guest Kate Wolff is CEO of Lupine Creative, co-chair of Do The WeRQ, and co-founder of LumiTerra. Kate shares how her career journey in advertising led her to establish Lupine Creative and co-found Do The WeRQ, an organization dedicated to increasing LGBTQIA+ representation in the industry. Kate also discusses the challenges of launching a new …

Creativity, Advocacy, and Sustainability with Kate Wolff Read More »