Audience Segmentation

Examining how smart packaging enhances CPG brands’ digital engagement, marketing, and sustainability messaging with connected packaging expert Jenny Stanley.

Bigeye intern and guest host Miguel Zarzuela explores Hispanic identity, the history of Hispanic Heritage Month, and how to avoid common Hispanic stereotypes.

This week’s guest is programmatic media expert Lewis Rothkopf, CRO at Pairzon. Without relying on third-party cookies, Pairzon’s customer data platform facilitates precise audience targeting for omnichannel, DTC, and physical retailers. Lewis explains the importance of first-party data and how Pairzon’s platform tracks consumer actions after ad exposure. We also discuss the role that machine learning and AI play in Pairzon, illustrated by real-world examples and case studies.

Robert Rose discusses ideas in his new book, “Content Marketing Strategy” – from team structure to communications, and why thinking like a media company matters.

Market research leaders Holland Martini and Maria Vorovich of GoodQues reveal unorthodox approaches to developing creative briefs with emotional intelligence.

Market research leaders Holland Martini and Maria Vorovich of GoodQues reveal unorthodox approaches to developing creative briefs with emotional intelligence.

Jessica Pierce discusses dog ownership, pet care marketing, and ethics. Learn the ‘3 C’s’ for human-dog bonds. A must-listen for pet product marketing teams.

Pepper Miller, the author of “Let Me Explain Black Again,” discusses multicultural marketing, understanding Black identity, and nuanced Black consumer insights.

Bigeye’s 2023 US Pet Owners Study reveals that 97 percent consider their pets to be family members. What are the implications for pet care marketing?

Bill Forelli of Lumen Research shares his insights about attention measurement and how advertisers can develop effective creative and plan media efficiently.