Audience Segmentation

Market research leaders Holland Martini and Maria Vorovich of GoodQues reveal unorthodox approaches to developing creative briefs with emotional intelligence.

Jessica Pierce discusses dog ownership, pet care marketing, and ethics. Learn the ‘3 C’s’ for human-dog bonds. A must-listen for pet product marketing teams.

Pepper Miller, the author of “Let Me Explain Black Again,” discusses multicultural marketing, understanding Black identity, and nuanced Black consumer insights.

Bigeye’s 2023 US Pet Owners Study reveals that 97 percent consider their pets to be family members. What are the implications for pet care marketing?

Bill Forelli of Lumen Research shares his insights about attention measurement and how advertisers can develop effective creative and plan media efficiently.

Multicultural marketing expert and CEO of Blended Collective, Lydia Michael, discusses her new book, Brand Love: Building Strong Consumer-Brand Connections.

Demystifying Marketing Mix Modeling with Greg Dolan of Keen Decision Systems. We learn how Keen’s AI-based real-time insights optimize brand value creation.

Bigeye Property Marketing with Tom Mahoney and Rhett Withey: Learn how to stand out in a competitive rental market by building distinctive property brands.

Interview with Jay Mandel, author of Brand Strategy In Three Steps, on blending marketing principles with personal insights for more meaningful brand strategy.

Experts in sustainable development, retail, innovation, and consumer behavior explore the challenges and opportunities for marketing sustainability. We discuss topics including the shift to a purpose-driven economy, the advertising industry’s impact on carbon emissions, and ways in which brand marketers can influence eco-friendly consumer choices with verifiable claims. To receive a 25 percent discount on books published by Kogan Page, use promo code BIGEYE25 at KoganPage.com.