Learn everything you wanted to know about what makes Austin, Texas weird from the people that call it home. Download our Austin, TX research report to review all of the details. Introduction The capital city of Texas, Austin is the 11th-most populous city in the United States and the seat of Travis County. Located nearly …
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In order to succeed, you must understand that you don’t operate your company in a vacuum that only contains you and your customers. Competitive marketing intelligence refers to gathering data about business competitors and your overall market. Not only does this kind of information help you understand direct competitors, it also gives you insights about …
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Marketing can be defined as all the different activities that are involved in making products available to satisfy the needs of the customers, while at the same time generating profits for the manufacturers and distributors. It is a complex process and it involves the following: Designing a product that meets customer specifications which many need …
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Get connected with your target market through the power of reaction GIFs and a motion graphics design company to carry your voice in a new dimension. Here’s one rule about online communication: Over time, it will always trend toward the simplest and least work-intensive mode possible. That’s why reaction GIFs have supplanted witty one-liners as the Internet’s …
Marketing That Connects with Younger Audiences in Three Letters Read More »
For several years, we’ve been reticent to encourage clients to invest big bucks in television ads because the audience simply isn’t narrow enough to make the return on investment — which is often quite low after you factor in production overhead and distribution costs — worthwhile. While television was once a premium medium for advertisers …
What is OpenAP and how it can help you reach your target market Read More »
I won’t lie: I wasn’t an early adopter of Snapchat when the disappearing-photo app first arrived on the scene. Call me a smidge shallow, but my rationale was always that if I’m going to take the time to capture a picture of my oh-so-perfectly arranged lunch in lighting so undeniably”#nofilter needed” good, then I’d like to at …
What you should know about Snapchat advertising and teens Read More »
Ah, Valentine’s Day. It brings to mind candlelit dinners, flowers sent to the office, and eating entirely too much chocolate. For some, it might even rehash haunting memories of good ol’ Johnny from third grade who gave his handmade valentine to Sarah – while going steady with you. But as it turns out, most of the world isn’t …
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When operating in a highly saturated market, it is especially important for a business to have a competitive advantage that sets the company apart from the others. Finding that one thing that makes a business unique involves being innovative and thinking strategically about an industry. For example, Coca-Cola operates in the soda market with PepsiCo, …
Steps to Defining A Competitive Advantage In Your Market Read More »
If you’ve been working in marketing for a while, you probably understand the importance of testing, at least on a theoretical level. When it comes to all things digital, website testing can help you optimize all your processes. But in the real world, when is there ever time to test? Unfortunately, failing to test means …
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Business intelligence sounds like something out of a spy movie. Throw in a few fancy gadgets and an alpha male protagonist, and it could be the premise for the next James Bond flick. In actuality, the practices associated with business intelligence may not, at least on the surface level, be as glamorous as the plot …
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