Market Intelligence

Marketing Smarter With Business Intelligence

Marketing Is Now Smarter with Business Intelligence

Business intelligence sounds like something out of a spy movie.  Throw in a few fancy gadgets and an alpha male protagonist, and it could be the premise for the next James Bond flick.  In actuality, the practices associated with business intelligence may not, at least on the surface level, be as glamorous as the plot …

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A Facebook Only a Mother Could Love How Social Are Moms

A Face(book) only a mother could love: How social are moms?

When Facebook first began, it was a tool for students to connect with one another, typically within a limited age range of about 20-30.  Later, when Zuckerberg opened up the Facebook forum to people of all ages, more people learned about the value of reaching out to one another using what is now the world’s …

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Hotel turns traditional hotel marketing strategy upside down 1200x600 c default

Hotel turns traditional hotel marketing strategy upside down

“Where are you staying?” It’s a surmising question, in the same vein as “Who are you listening to right now?” or “What’s your favorite restaurant?”  For inquisitive trend conscious types, finding out a person’s hotel lodging preference is the equivalent of a dog sniffing another dog’s butt. The answer provides insight into that person’s character. …

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