AI Strategy for Sales and Marketing with Katie King
AI expert and author Katie King joins us to discuss her book, AI Strategy for Sales and Marketing, exploring use cases for brand marketers and advertisers.
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The Creator Economy & AI with Nick Wolny
Making his third appearance on the podcast, Nick Wolny is the Senior Editor of the Financial Independence Vertical at NextAdvisor, in partnership with Time. Nick’s career includes freelance writing, business consulting, and he’s a leading voice on LGBTQ+ capitalism. Nick joins us for a lively discussion about the evolution of the creator economy, and how new AI tools such as DALL-E and ChatGPT will impact marketers and creators in 2023.
Season 10 Preview
The new year brings a new season of IN CLEAR FOCUS – Bigeye’s podcast on the business of advertising. Enjoy this preview episode of upcoming interviews.
Social Selling with Timothy Hughes
Timothy Hughes, author of our featured book, Social Selling, discusses how to create digital communities and turn curated online relationships into sales.
Using Semiotics in Retail with Dr. Rachel Lawes (Encore)
The author of Using Semiotics In Retail, Dr. Rachel Lawes explains how semiotics can help retailers and brand marketers boost sales.
Audio Branding (Encore)
Audio branding: harnessing the power of music and sound to elevate brand storytelling. Hear how brands can grow by triggering consumers’ emotional associations.
Cyber Week Special
With 166 million Americans shopping for deals, a special episode to coincide with the most important shopping week of the year. Previous guests Doug Stephens, Devora Rogers, Ibrahim Ibrahim, and Ksenia Newton discuss how retail is evolving. We discuss trends in shopping behaviors: the growing importance of social media for brand discovery, logistical challenges facing …
Inclusive Marketing Special
To coincide with this month’s Bigeye Book Club selection, a special episode featuring previous podcast guests’ ideas and advice about inclusive marketing.
Toward Net Zero with MyCarbon
The consequences of climate change are evident globally. It’s clear that action needs to be increased to achieve the goals of the Paris Agreement. Our guests today are innovators working in an emerging marketplace focused on carbon reduction. Dr. Toby Green is the co-founder and director of MyCarbon, and Dr. John Whittle is the director …
What Your Employees Need and Can’t Tell You with Melina Palmer
Discussing her new book, guest Melina Palmer is on a mission to help brands and employees do greater things by leveraging the power of behavioral economics.