Why should marketers make time to perform a social media audit? In general, any marketing activity that replaces guesswork with relevant data should provide opportunities to improve ROI. To answer this question, it also helps to understand the increasing importance of social media marketing for growing businesses. According to data collected by Sprout Social in …
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Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she’s learned about the art and science of creating engaging and effective inbound marketing. We discuss Melanie’s framework …
Research suggests that consumers make most purchase decisions for consumer packaged goods while they’re out shopping. Imagine customers viewing similar products from various brands on store shelves or in an eCommerce shop. Brand packaging that attracts attention and engages interest can significantly influence shopping choices. Customers can’t open boxes, bottles, and jars in the store …
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Andrew Jenkins is the author of Social Media Marketing for Business: Scaling an integrated social media strategy across your organization, this month’s Bigeye Book Club selection. Reflecting case studies from his time client-side and agency-side, Andrew shares practical tips, social tools, and content strategies applicable to organizations of any size. IN CLEAR FOCUS listeners can claim a 20 percent discount at KoganPage.com by using the promo code BIGEYE20 at checkout.
While many people profess a desire to help fight climate change by engaging in more sustainable behaviors, there’s often a gap between people’s expressed intentions and their actual behaviors.
Bigeye recently released ENVISION 2022, an on-demand video exploring key findings from our report, Retail Disrupted. This week’s podcast is an extended interview with ENVISION guest Doug Stephens, a retail futurist, author, and CEO of Retail Prophet. During our interview, Doug shared his thoughts on luxury retail’s resilience among Asian consumers, Amazon’s experiments with physical store concepts, and social and sustainability issues around retailing in the metaverse.
Art Director and Queer Design community builder Rebecca Brooker discusses the findings of the 2021 Queer Design Count, and the first-ever Queer Design Summit.
As we celebrate Pride month, Do The WeRQ’s co-founder Graham Nolan discusses notable ad campaigns and the greatest challenges facing the LGBTQIA+ community.
Mike Stevens joins us to discuss The Direct To Consumer Playbook: The stories and strategies of the brands that wrote the DTC rules, June’s Book Club selection.
Jerry Daykin is a recognized expert in inclusive marketing, and explains the benefits of reflecting all consumer groups in advertising – both on-screen and off.
