ENVISION 2022: Ingrid Milman-Cordy, Nuun Hydration
Our guest is Melina Palmer, CEO of The Brainy Business. We discuss Melina’s book and how leveraging Behavioral Economics can yield fresh consumer insights.
Audience
The Role of Product Marketing in a Product’s Lifecycle
How to define product marketing How do marketers define product marketing? That looks like an easy question about a standard job. Still, many people will offer different answers, and few can provide a succinct definition. For example, many descriptions center on activities before the product launch, but the job of product marketing lasts through the …
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The Importance of Developing Accurate Buyer Personas
Sometimes, authors do a fabulous job of developing characters, and readers feel like they understand a fictional person’s attitudes, motivations, and actions. If they could encounter this person in real life, avid readers believe they know what the character would do or how they’d react in any situation. These lifelike characters engage readers with stories …
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Influencing Shopper Decisions with Devora Rogers
Our guest is Melina Palmer, CEO of The Brainy Business. We discuss Melina’s book and how leveraging Behavioral Economics can yield fresh consumer insights.
The Top 5 Essential Elements of Successful DTC Marketing
Many of today’s hottest brands began by marketing directly to customers instead of seeking retail intermediaries. Fast-growing brands like Misfits Market, Smile Direct Club, and Allbirds have benefited from DTC marketing advantages, including lower overhead, strong customer relationships, and a growing base of consumers who enjoy the convenience of online shopping. The increasing importance of …
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Applied Behavioral Economics with Melina Palmer
Our guest is Melina Palmer, CEO of The Brainy Business. We discuss Melina’s book and how leveraging Behavioral Economics can yield fresh consumer insights.
Kevin Perlmutter of Limbic Brand Evolution
A conversation with Kevin Perlmutter, Founder and Chief Strategist of Limbic Brand Evolution. Kevin explains how he established his brand strategy and neuromarketing consultancy, and shares some of the ways he helps brands increase consumer desire, engagement, and loyalty with emotional insights. We discuss the use of agile consumer neuroscience research tools to evaluate creative, …
Envision 2022: Syama Meagher, Scaling Retail
To coincide with the release of Bigeye’s ENVISION 2022 video, an extended interview with Scaling Retail’s CEO Syama Meagher on the future of digital fashion.
Inspiring Green Consumer Choices with Michael E. Smith
Marc Guldimann discusses how his company Adelaide quantifies the true quality of media through the lens of attention with its innovative Attention Unit (AU).
Attention Metrics with Marc Guldimann
Marc Guldimann discusses how his company Adelaide quantifies the true quality of media through the lens of attention with its innovative Attention Unit (AU).