5 DTC Design Trends You Can’t Ignore
This article is part of #TheBigeyeLens series exploring the future of consumer behavior, purchasing decisions, and marketing trends. We’ll be talking about DTC Design Trends that are taking over.
Audience
WOW Your Customers! With John D. Hanson
This week’s podcast guest offers fresh ideas and insights to generate “customers for life”. Customer service expert and author John D. Hanson explains how to WOW today’s customers, based on extensive research into the practices of industry leaders including Amazon, American Express, Nordstrom, Ritz-Carlton, and others. In an age of increasingly digitized customer service automation, John suggests seven ways that firms can differentiate with service excellence online and offline.
Resurrecting Retail with Doug Stephens
Doug Stephens is an internationally recognized retail futurist. His new book, Resurrecting Retail, explores the challenges today’s big-box retailers face from online giants like Amazon and niche, direct-to-consumer brands. We discuss how retailers are responding with innovative, immersive shopping experiences that bring customers back to physical stores. Doug identifies the emerging technologies that will shape the future of shopping for the remainder of this decade and beyond.
Best Buyer Personas with Adrienne Barnes
This week’s guest is a content strategist who believes traditional Buyer Personas often fail to deliver the results marketers expect. Adrienne Barnes shares her process for creating the “Best Buyer Personas” and explains how her research pointed to improvements that eliminate many subconscious biases that traditional Persona development practices introduce. Adrienne also discusses some of the practical ways in which Personas can help align the work of sales and marketing teams.
Why First Party Data Offers the Most Value to CPG Brands
The idea of building an internet community around a company might have first gained traction with software and technology developers. Tech companies often establish user communities to provide information and assistance to users and prospects. Company employees might have provided some of this support, but over time, other members started to contribute too.
DTC Marketing Tips: Building a Great Online Community
The idea of building an internet community around a company might have first gained traction with software and technology developers. Tech companies often establish user communities to provide information and assistance to users and prospects. Company employees might have provided some of this support, but over time, other members started to contribute too.
Gender: Beyond The Binary Episode 3
Reflecting data from Bigeye’s national study on gender, three members of the LGBTQIA+ community join us for a discussion about consumer products. We hear how brands are embracing nonbinary and unisex products, especially in fashion and beauty, and discuss Gillette’s controversial 2019 “The Best a Man Can Be” campaign. We also learn which consumers are most and least likely to think gendered products are different enough to warrant different versions for men and women.
How People Watch TV in 2021: Best Tactics for OTT and CTV Advertising
Americans first learned to love watching TV way back in the 1950s, and some folks still refer to that time as the Golden Age of TV. Even during today’s digital age, people still spend a lot of time watching dramas, comedies, documentaries, the news, and other kinds of TV shows. At least, Nielson recently reported that the average U.S. adult consumes over five hours of video content every day.
Bigeye Launches Newly Redesigned Website and #TheBigeyeLens Campaign to Accelerate Growth
in Ramb. “Our new website showcases how we’re uniquely positioned to completely understand the customer’s changing needs and produce the results our clients trust us to deliver.”
Top 3 Ways to Build Brand Loyalty in 2021
Brand loyalty is more important than ever. The eCommerce boom during the pandemic provided digital businesses with an opportunity to engage with a much larger population of online customers. According to Digital Commerce 360, eCommerce increased by 32 percent during 2020 and continued to climb by almost 40 percent in the first quarter of 2021. Even …