Audience Archives

AP Stylebook Gets Social 1200x600 c default

Learn how the updated AP Stylebook gets social in todays terms

Leave a Comment / Audience, Audience Analysis, Branding, Conversion Optimization, Creative & Production, Digital Targeting Services, Media & Analytics, Media Analysis & Measurement, Real Time Monitoring & Tracking, Strategy & Positioning / By bigeyeuser

The highly esteemed Associated Press Stylebook, also known as the “Journalist’s Bible,” has recently inducted “unfollow,” “retweet,” “tagging,” and 18 other social media terms into its newly revised 2011 print edition. Surprised? We’re not. Over the past several years, new connotations of such words have emerged through social networking sites, and have moseyed their way …

Learn how the updated AP Stylebook gets social in todays terms Read More »

Ben Jerrys Twitter Treats 1200x600 c default

Ben & Jerry’s Twitter Treats, promotion in a creative way

Leave a Comment / Audience, Branding, Campaign Creation & Development, Consumer Insights, Content Marketing, Copywriting, Creative & Production, Messaging, Strategy & Positioning / By bigeyeuser

Most Twitter users hardly ever use all of the allotted 140 characters they’re allowed to tweet. Ben & Jerry’s decided to utilize this fact to promote a witty campaign called Fair Tweets (see the video splainer – a BIGEYE favorite), not only for its company, but also for a good cause. On May 14, in …

Ben & Jerry’s Twitter Treats, promotion in a creative way Read More »

How Marketing Helps Companies

Leave a Comment / Audience, Branding, Campaign Creation & Development, Consumer Insights, Creative & Production, Insights, Strategy & Positioning / By bigeyeuser

According to the Chartered Institute of Marketing, marketing can be defined as the management process that identifies, anticipates and satisfies customer requirements profitably. With this definition, we can see that marketing is essential to the success of a company. To take this a step further, we can say that marketing even begins before the production …

How Marketing Helps Companies Read More »

Characteristics of a Great Website

Leave a Comment / Audience, Audience Analysis, Content Marketing, Creative & Production, Insights, Website Development / By bigeyeuser

If you hit a search term and come up with websites dealing with the same subject, it is certain that some will attract your attention than others, even when they may all carry the same content. If you are a user, you can switch until you find a site that can quickly give you what …

Characteristics of a Great Website Read More »