If there’s one thing we’ve learned here at our Orlando ad agency, it can be very difficult to offer a clear cut return on investment for social media efforts. In fact, most companies inherently sense that there is some value in having an active and engaging social media platform, but because they can’t always tie …
What makes a social media campaign so successful? Read More »
“Where are you staying?” It’s a surmising question, in the same vein as “Who are you listening to right now?” or “What’s your favorite restaurant?” For inquisitive trend conscious types, finding out a person’s hotel lodging preference is the equivalent of a dog sniffing another dog’s butt. The answer provides insight into that person’s character. …
Hotel turns traditional hotel marketing strategy upside down Read More »
With its very recent, very public and very pricey Facebook acquisition, the mobile photo maven coined Instagram has caught the eye of both big and small marketers, business builders and brands, worldwide. What started in 2010, as a seemingly small point, shoot and post application, has grown up to fulfill the visual needs of today’s …
Building business with Instagram: The bigger picture Read More »
College students and recent college graduates love social media. According to a January 2012 survey published by CampusLIVE (now DailyBreak), 73% of college students use some form of social media in their everyday lives. For many people, this is indicative of a young culture that has grown up with social media all around them. (Or …
Why college students shouldn’t handle social media Read More »
Got your brand perfected? All your social media marketing ducks all in a row? Well don’t stop there. Reward your customers for their loyalty with a real, tangible product that can also catapult your brand presence offline. A well-made, well-designed t-shirt can do just that. When executed correctly, a t-shirt can be quite a valuable …
All Ink’d Up: plastisol vs. water-based, what’s best for printing? Read More »
RedBull ran a series of subway ads featuring QR codes. This was not an ideal situation, considering most subways don’t provide mobile phone reception. Woops. Continental created a QR code for its in-flight magazine. But when passengers were actually able to scan the code (before takeoff and after landing) they were directed to a pop-up …
Three of the all-time greatest QR Code Fails within 2011 Read More »
Illuminate the way you connect with your audience. Create a short and fun video, aka “splainer,” to engage and inform your viewers. Here’s a splainer we created for Illuminate – a children’s health and wellness blog by Arnold Palmer Hospital. Check out the blog for more of our handiwork!
So you’ve heard the hype about Google+. You’ve caught snippets of its new features and heard word of its competition with Facebook, but you don’t quite get the benefits and aren’t completely decided if you are going to sign up for an account. New social media platforms can be overwhelming. Heck, a lot of people …
The debate big debate: To Google+, or not to Google+ Read More »
In the advertising industry, we are now seeing a divide between traditional and digital agencies. And the people searching for creative advertising agencies are left feeling like they need to pick a side. Do you stick with the conservative, traditional agency or try something different with a trendy, digital agency? This definite division between agencies …
Traditional agencies tactics verse Digital agencies Read More »
The highly esteemed Associated Press Stylebook, also known as the “Journalist’s Bible,” has recently inducted “unfollow,” “retweet,” “tagging,” and 18 other social media terms into its newly revised 2011 print edition. Surprised? We’re not. Over the past several years, new connotations of such words have emerged through social networking sites, and have moseyed their way …
Learn how the updated AP Stylebook gets social in todays terms Read More »
