If you want to understand your audience, identify their pain points and win them over, persona-based marketing is critically important. Know Your Customer — it’s the First Commandment of Marketing. It’s also the reason why persona-based marketing is so critically important for modern brands. Without identifying who your customers are, you can’t understand what motivates them, identify their pain …
Audience targeting can help you identify who your ideal customers are and help you create relevant and resonant marketing messages. Few things are sadder than wasted potential — and that applies to both people and products. If you build a great product or service and can’t get it in front of the right audiences, your …
Four Audience Targeting Strategies for Your Product Read More »
You may think that you already know your target marketing audience, but without persona development, you may be shooting in the dark. It’s marketing 101: The first step to effective branding and advertising is knowing your audience. And there is no better way to fully understand your audience than a well-crafted buyer persona. Forbes Magazine …
In a lot of ways, developing an effective theme park marketing strategy evokes quite the “roller coaster” of experiences. There are highs and lows and oftentimes, it even throws you for a loop! But- it doesn’t have to always be that way, particularly when you have a good sense of what your target audience is …
Transmedia Storytelling as an Effective Theme Park Marketing Strategy Read More »
Making predictions is a risky business. In 1994, the Rand Corporation — a famous quasi-governmental think tank long-celebrated for their strategic prognostication — confidently predicted the following: “During the 21st century, those houses that don’t have a robot in the broom closet could have a live-in ape to do the cleaning and gardening chores. Also, the use of …
Connecting the Dots: The Trends That Will Shape 2020 Read More »
If you aren’t taking advantage of the power of brand video, then you’re ceding an important edge to your competitors. Here’s what you need to get started. Let’s say you’ve got an exciting new product and you want to introduce it to consumers in the most impactful way possible. How would you go about it? If …
Brand messaging is critical to the health of your business. Here’s a closer look at some of the most commonly asked questions about the subject. Every business owner wants to build deep, long-lasting relationships with customers. Brand messaging is the mechanism by which this is accomplished. Every communication an enterprise engages in should be done with proper …
Pet food marketing requires more than creativity – you need hard data to inform an audience analysis. Here’s what the stats say about pet marketing in 2019. If you want to sell pet products, you need to know your audience on a fundamental level. That requires hard data — the raw material that facilitates proper …
The “pet owner” is fast being replaced by the “pet parent”. Let’s discover how smart pet product marketing can reach this key demographic. Pet parent vs. pet owner — it’s a distinction that has launched a million angry polemics in online comment sections. Yet lost in these arguments as to who truly deserves to be …
Millennials are a natural audience for pet food marketing — but they shouldn’t be your sole focus. Let’s find out why casting a wider net is the smarter play. We get it — millennials are the cat’s pajamas. They represent a huge generation with a lot of buying power. Thousands of bloggers have written millions …
Pet Food Marketing: Why Millennials Shouldn’t Be The Sole Focus Read More »
