At our Orlando marketing agency, we believe that in building your business, it’s becoming increasingly important to try to build a community around what you do. Building a community fosters engagement both online and offline, encouraging people to share their thoughts and opinions and to make their voices heard. One of the best ways to …
Cultivating Community Through an Event Based Strategy Read More »
For most companies, your audience is the heart of your brand. When they’re satisfied, it means that the brand has lived up to its promise. People who love their favorite brands can be some of the best marketing resources you have…and you don’t even have to pay them! When your audience is so impressed with …
The five Tips for Identifying Your Business’s Target Audience Read More »
It’s a movie cliche we’ve seen a million times: a woman goes to purchase a car, but gets swindled by a sleazy salesman because she supposedly doesn’t know her way around a car. Regardless of whether this was ever an accurate depiction of women’s role in the automobile purchasing process, this is certainly not the …
Why Automobile Companies Must Understand Mom Marketing Read More »
Imagine that I owned a store next to your office, where you would occasionally drop in to buy candy. Imagine I were to tell you that you could buy some candy today for full price, but that you could come back tomorrow and all the candy would be 75% off, chances are you’d wait until …
Here are the Tips for Comprehending Consumer Behavior Read More »
If you’ve been working in marketing for a while, you probably understand the importance of testing, at least on a theoretical level. When it comes to all things digital, website testing can help you optimize all your processes. But in the real world, when is there ever time to test? Unfortunately, failing to test means …
How to Maximize Budgets with Website Testing Tools Read More »
For marketers who are aimed at creating brand preference in moms, it is useful to take a look at the brand itself. You want to attract the right types of moms for the brand, as attracting the wrong type can lead to dilution of brand value. Look at what your brand has to offer the …
3 Questions to Ask When Creating Brand Preference in Moms Read More »
As the saying goes, you learn something new every day. That’s especially true in marketing, where sometimes even the smallest steps can lead to the largest payoff. The items below are simple marketing tidbits we’ve learned after endless trial and error, and that we’re passing along to you because we think you can benefit from our …
Simple Marketing Tips and Tidbits You Need To Know Read More »
In the hospitality business, it’s sometimes necessary to slash budgets, and unfortunately, sometimes the people who suffer that the most are the people in the marketing department. Hotel and resort managers may be hesitant to invest money in projects unless they can see a clear return on investment, which is sometimes not easy to prove …
Resort Marketing Tips That Turn Small Budgets Into Big Results Read More »
I’m always baffled when I learn about marketers who don’t have a full understanding of their customers’ behaviors. To me, the customer’s journey is the first place marketers should turn when trying to analyze ways they can improve their business. From a theoretical perspective, understanding the journey helps the marketer understand the business itself. Oftentimes, …
How You Can Better Understand the Customer Journey Read More »
Once a marketer has addressed the proper mom segment for his product or service, it becomes time for him to create an approach that reaches out to her. Finding an appeal that works to address the target helps generate brand preference down the line. Just as there are multiple methods for subdividing the moms market, …
The Differing Appeals of the Healthcare Field in the Mom Market Read More »
