Recently, tech blogs and trendsetters alike have been talking about Ello, a new social media site designed to serve as an alternative to Facebook. In many ways, it seems preposterous that a company would try to challenge – or even potentially replace – Facebook, which is by far one of the largest technology companies in the …
Assessing Ello and Emerging Social Media Sites For the New Year Read More »
In today’s fast-paced, technologically charged environment, it should come as no surprise that every company we interact with – whether digitally or in-person – is collecting information about us. The team at BIGEYE’s Florida marketing agency knows that the more apps we download, the more time we spend perusing websites, and consequently, the more frequently …
Why Customer Tracking Programs Using Data Mining Are A Win-Win Read More »
Throughout your day, how long do you go without sending or receiving a text message? While I’ve been putting this post together, I’ve already sent six texts… and it’s only 8:30 a.m.! It’s no wonder marketers are starting to truly understand the value of reaching customers via text. Alongside messages from people you care about, …
The Changing Nature of SMS Marketing for Businesses Read More »
With so many tools, webinars and publications available for marketers within the financial services industry, it’s often difficult to sift through the clutter to figure out the most “essential” strategies for bank marketing success. However, some strategies do stand above others, and these tried-and-tested outreach methodologies can create sizable success within your financial institution. That’s …
Know The Top Tips for Financial Institution Marketing Read More »
Working in the field of advertising and marketing, I often come across people who don’t understand the benefits of advertising. “Business is great,” they tell me. “So why should I continue to pay money to push out ads when I could be spending money elsewhere?” You probably already know that the main point of advertising is …
Business is Great! What Are the Benefits of Advertising? Read More »
For resort marketers, community management can present challenges unique to the industry. A high-end resort has different needs than, say, a massive chain of budget hotels, and as such it’s important to understand the “lay of the land” to reach the correct audience. While there is no one right way to accomplish this feat, the …
Resort Marketing & Community Management: The ins and outs Read More »
Parents are always looking for ways to save money. If you have kids of your own, you know just how expensive it can be to feed, clothe and entertain an 8-year-old ball of energy. In fact, Parenting Magazine says the average child costs about $15,000 a year (and that doesn’t even include extras like private …
What a Bargain! Successful Strategies for Marketing to Parents Read More »
At our Orlando marketing agency, we believe that in building your business, it’s becoming increasingly important to try to build a community around what you do. Building a community fosters engagement both online and offline, encouraging people to share their thoughts and opinions and to make their voices heard. One of the best ways to …
Cultivating Community Through an Event Based Strategy Read More »
For most companies, your audience is the heart of your brand. When they’re satisfied, it means that the brand has lived up to its promise. People who love their favorite brands can be some of the best marketing resources you have…and you don’t even have to pay them! When your audience is so impressed with …
The five Tips for Identifying Your Business’s Target Audience Read More »
It’s a movie cliche we’ve seen a million times: a woman goes to purchase a car, but gets swindled by a sleazy salesman because she supposedly doesn’t know her way around a car. Regardless of whether this was ever an accurate depiction of women’s role in the automobile purchasing process, this is certainly not the …
Why Automobile Companies Must Understand Mom Marketing Read More »
