Whether making a last minute push to meet year-end numbers or simply subscribing to the reality of “use it or lose it,” most retailers pick up the pace when it comes to their Q3 and Q4 marketing methods. Wondering how to aim for and achieve the best possible results? Consider these seven proven ways to …
How to spend your Q3 and Q4 retail marketing dollars Read More »
Considering the prevalence (and incredible convenience) of online retail outlets such as Amazon, it’s no surprise that these channels are gaining popularity. In fact, a whopping 81% of shoppers research products online prior to completing a purchase, causing retailers with brick and mortar shops to grow increasingly creative – with even more compelling offers – in …
Betting on an impulse: Visual retail merchandising Read More »
I won’t lie: I wasn’t an early adopter of Snapchat when the disappearing-photo app first arrived on the scene. Call me a smidge shallow, but my rationale was always that if I’m going to take the time to capture a picture of my oh-so-perfectly arranged lunch in lighting so undeniably”#nofilter needed” good, then I’d like to at …
What you should know about Snapchat advertising and teens Read More »
To advertise on Facebook, or not to advertise on Facebook…that is the million dollar digital marketing question. It’s a common refrain among small and large businesses alike – even though 1.23 billion people (and counting) are using the popular social media site. With such a massive audience pool to begin with, it’s guaranteed that a good …
The top three reasons Facebook advertising pays out Read More »
Ah, Valentine’s Day. It brings to mind candlelit dinners, flowers sent to the office, and eating entirely too much chocolate. For some, it might even rehash haunting memories of good ol’ Johnny from third grade who gave his handmade valentine to Sarah – while going steady with you. But as it turns out, most of the world isn’t …
For the love (of everything Valentine’s Day marketing) Read More »
When operating in a highly saturated market, it is especially important for a business to have a competitive advantage that sets the company apart from the others. Finding that one thing that makes a business unique involves being innovative and thinking strategically about an industry. For example, Coca-Cola operates in the soda market with PepsiCo, …
Steps to Defining A Competitive Advantage In Your Market Read More »
Recently, tech blogs and trendsetters alike have been talking about Ello, a new social media site designed to serve as an alternative to Facebook. In many ways, it seems preposterous that a company would try to challenge – or even potentially replace – Facebook, which is by far one of the largest technology companies in the …
Assessing Ello and Emerging Social Media Sites For the New Year Read More »
In today’s fast-paced, technologically charged environment, it should come as no surprise that every company we interact with – whether digitally or in-person – is collecting information about us. The team at BIGEYE’s Florida marketing agency knows that the more apps we download, the more time we spend perusing websites, and consequently, the more frequently …
Why Customer Tracking Programs Using Data Mining Are A Win-Win Read More »
Throughout your day, how long do you go without sending or receiving a text message? While I’ve been putting this post together, I’ve already sent six texts… and it’s only 8:30 a.m.! It’s no wonder marketers are starting to truly understand the value of reaching customers via text. Alongside messages from people you care about, …
The Changing Nature of SMS Marketing for Businesses Read More »
With so many tools, webinars and publications available for marketers within the financial services industry, it’s often difficult to sift through the clutter to figure out the most “essential” strategies for bank marketing success. However, some strategies do stand above others, and these tried-and-tested outreach methodologies can create sizable success within your financial institution. That’s …
Know The Top Tips for Financial Institution Marketing Read More »
