Kunle Campbell is the author of the Bigeye Book Club selection for March, “E-commerce Growth Strategy,” and co-founder of Octillion Capital Partners, a digital-first house of “good-for-you” CPG brands. Kunle discusses first principles in e-commerce, the significance of customer-centric strategies, and integrating customer feedback for improved online experiences. We also examine how to build online …
AI pioneer Peter Voss discusses the evolution from “narrow AI” tools such as ChatGPT towards Artificial General Intelligence (AGI). Sharing his journey from engineer to AI innovator, Peter explains how his company, AIGO.ai, has developed a “chatbot with a brain.” Hear how its cognitive AI, with advanced understanding and memory, revolutionizes customer service with hyper-personalized …
Gabby Morris is an award-winning designer whose work inspires change. Currently the Regenerative Futures lecturer at Glasgow School of Art, Gabby describes recent projects, including an immersive experience called “Dish the Dirt” and her Kickstarter “Grounded Wisdom,” a tarot-inspired card deck. Reflecting on her experiences, Gabby underscores the need for educational approaches that cultivate optimism, …
Our guest is Gina Perrelli, a retention marketing expert and the co-founder of Stay Ai, a subscription app for Shopify brands. Gina explains why she views subscriptions as a performance channel and how Stay’s platform can help DTC marketers optimize their programs. Gina discusses changing customer expectations and the potential for subscription models across various …
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This week’s guests, Paul Randle and Alexis Eyre, discuss their book, “Sustainable Marketing: The Industry’s Role in a Sustainable Future.” They explain why it’s imperative for marketers to shift from a focus on revenues toward balancing commercial, societal, and environmental goals. The authors also describe how their framework, the Sustainable Marketing Compass, can help brands …
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Whitney Dunlap-Fowler discusses cultural insights’ in marketing, emphasizing multicultural understanding and AI’s impact on consumer research.
Whitney Dunlap-Fowler discusses cultural insights’ in marketing, emphasizing multicultural understanding and AI’s impact on consumer research.
Marketing collateral gives property owners the means to communicate their brand messages and provide more information to potential customers. Think of print pieces like business cards, brochures, and floor plans. In contrast, digital collateral puts this messaging online, casting a much larger net than passing out flyers or face-to-face appointments with each prospect. The Value of Digital Collateral for Multifamily Housing Zillow found that …
Key Digital Marketing Collateral to Engage Rental Prospects Read More »
Guest Kim Lawton discusses marketing in regulated categories, her roles at Inspira and Enthuse, and aiding women entrepreneurs through the Enthuse Foundation.
Jarie Bolander discusses story-driven marketing, the power of narrative in business, and transitioning from engineering to entrepreneurship.
