ProofAnalytics.ai with Mark Stouse
B2B marketing expert Mark Stouse discusses how his platform ProofAnalytics.ai supports decision-making and shares leadership insights from his upcoming book.
Audience
Connected Packaging with Jenny Stanley
Examining how smart packaging enhances CPG brands’ digital engagement, marketing, and sustainability messaging with connected packaging expert Jenny Stanley.
Hispanic Heritage Month Special
Bigeye intern and guest host Miguel Zarzuela explores Hispanic identity, the history of Hispanic Heritage Month, and how to avoid common Hispanic stereotypes.
Pairzon with Lewis Rothkopf
This week’s guest is programmatic media expert Lewis Rothkopf, CRO at Pairzon. Without relying on third-party cookies, Pairzon’s customer data platform facilitates precise audience targeting for omnichannel, DTC, and physical retailers. Lewis explains the importance of first-party data and how Pairzon’s platform tracks consumer actions after ad exposure. We also discuss the role that machine learning and AI play in Pairzon, illustrated by real-world examples and case studies.
Why Are Active Senior Communities Booming in Popularity?
Some people may picture assisted living or skilled nursing facilities when considering senior living communities. However, a new trend has emerged that appeals to younger and healthier members of the aging population. This group doesn’t consider itself frail or elderly. Thus, they don’t need the assistance or supervision that assisted living or nursing homes offer. …
Why Are Active Senior Communities Booming in Popularity? Read More »
Content Marketing Strategy with Robert Rose
Robert Rose discusses ideas in his new book, “Content Marketing Strategy” – from team structure to communications, and why thinking like a media company matters.
AI Strategy for Sales and Marketing with Katie King (Encore)
Market research leaders Holland Martini and Maria Vorovich of GoodQues reveal unorthodox approaches to developing creative briefs with emotional intelligence.
GoodQues with Holland Martini and Maria Vorovich
Market research leaders Holland Martini and Maria Vorovich of GoodQues reveal unorthodox approaches to developing creative briefs with emotional intelligence.
The Important Trending Aspects for Multifamily Living
Prospective tenants can help inform housing choices by looking at overall and seasonal rent trends. Just as important, property managers and owners should look for trends that help them develop data-driven forecasts to inform business decisions. While many factors can impact rental prices and vacancy rates, the calculation usually depends upon forecasting supply and demand. …
The Important Trending Aspects for Multifamily Living Read More »
Who’s A Good Dog? with Jessica Pierce, Ph.D.
Jessica Pierce discusses dog ownership, pet care marketing, and ethics. Learn the ‘3 C’s’ for human-dog bonds. A must-listen for pet product marketing teams.