Our guest is Gina Perrelli, a retention marketing expert and the co-founder of Stay Ai, a subscription app for Shopify brands. Gina explains why she views subscriptions as a performance channel and how Stay’s platform can help DTC marketers optimize their programs. Gina discusses changing customer expectations and the potential for subscription models across various …
Subscription As A Performance Channel with Gina Perrelli Read More »
This week’s guests, Paul Randle and Alexis Eyre, discuss their book, “Sustainable Marketing: The Industry’s Role in a Sustainable Future.” They explain why it’s imperative for marketers to shift from a focus on revenues toward balancing commercial, societal, and environmental goals. The authors also describe how their framework, the Sustainable Marketing Compass, can help brands …
Sustainable Marketing with Paul Randle and Alexis Eyre Read More »
Whitney Dunlap-Fowler discusses cultural insights’ in marketing, emphasizing multicultural understanding and AI’s impact on consumer research.
Whitney Dunlap-Fowler discusses cultural insights’ in marketing, emphasizing multicultural understanding and AI’s impact on consumer research.
Marketing collateral gives property owners the means to communicate their brand messages and provide more information to potential customers. Think of print pieces like business cards, brochures, and floor plans. In contrast, digital collateral puts this messaging online, casting a much larger net than passing out flyers or face-to-face appointments with each prospect. The Value of Digital Collateral for Multifamily Housing Zillow found that …
Key Digital Marketing Collateral to Engage Rental Prospects Read More »
Guest Kim Lawton discusses marketing in regulated categories, her roles at Inspira and Enthuse, and aiding women entrepreneurs through the Enthuse Foundation.
Jarie Bolander discusses story-driven marketing, the power of narrative in business, and transitioning from engineering to entrepreneurship.
MIT’s Jenny Li Fowler discusses social media management and her new book, “Organic Social Media,” with top tips for social media strategy and content creation.
Melina Palmer discusses pricing psychology and her new book, ‘The Truth About Pricing,” exploring customer value, dynamic pricing, and low pricing pitfalls.
Julian Bleecker of Near Future Laboratory joins us for the second discussion about how Design Fiction can help us imagine harder and envision possible futures.
